Interview with Qin Zhen

Design excites me.

I chose to become a designer, never change.

I do service design, and I hope to try some innovative projects and design that can make the society more convenient and people live comfortably.

This question might require asking Dieter Rams...

Ummmm, this is such a big problem that I can't explain it all in a moment, but on the other hand, the designers who are in need of the society now are not just drawing pictures or making some ingenious products, but should have a certain sense of time and social responsibility. In the future, everyone will be a designer, and everyone will be able to come up with solutions to small or complex problems. By then, designers will have a long way to go.

Human centre

Good design has aesthetic quality, sustainability, and truly grasp the need to design.

Design for social problems, perhaps for poor people who don't have houses, people who don't have access to resources because of environmental pollution

One project I haven't had time to work on is about designing and sharing platforms for environmental resources. I hope this platform can provide references and innovative ideas for people who want to solve some environmental protection problems with design. I hope people who are interested in environmental protection or design can learn useful knowledge and communicate with each other on this platform.

My secret is to always think from the perspective of the user. What is the real design for the user?

The great designers of the Bauhaus era still have a great influence on me today

Sorry, I didn't think about it.

Sorry, I didn't think about it.

Read more books and exhibitions, and visit more interest workshops and Tours to experience different life.

Maybe I'll be a teacher...

For me, design is a new solution to the multi-stakeholder idea. Design has been integrated into my life.

Standing on the shoulders of giants.

I have a great team.

Should be the lack of knowledge, feel that there are too many things to learn, and so it is now.

It takes some skill to show your design to others. Think about how we can express ourselves to make others understand better. Do you need any tools? Is this visual content intuitive and clear? Sometimes it's role-playing, sometimes it's just a few diagrams.

An open platform on circular economy, using the vision of service design to let people
learn and participate in it. Please look forward to it

Improve our life.

Maybe want more? I have no idea.

Design responsibly.

An open platform on circular economy, using the vision of service design to let people learn and participate in it.

Usaaan. Since this is a very important turning point for me, I have been engaged in brand design and product design before. After usaaan, I will try my best to enter another stage of design, providing customers with complete solutions, and commercial sense and design innovation coexist.

More diverse intersections and cooperation among countries will make the future a world of great harmony, where designers link up and work with ordinary people and other experts to solve issues of relevance to The Times.

Solve more complex social problems.

Depending on how complete the design is, it can take anywhere from three months to two years.

From 0 to 1, it's too challenging.

Don’t design for designer, design for people.

They are interacting.

Technology is an important means of design and realization.

Mac book, AI, PS.

Color, material and environment are the first touchpoint between the user and my design.

Have you met anything interesting?

I will first think of the designer's creative ideas, sigh how to achieve such a powerful.

IDEO. I believe it.

Naoto Fukasawa.

Service Design Thinking

Standing on the shoulders of giants.

Naoto Fukasawa.

Thank you very much for the honor and affirmation given to me by A 'design, which makes me more confident and practical to do more innovative projects.

I like black, Los Angeles, tomato omelette, summer, keeping two dogs and burberry.

I make a plan for my daily work, and I feel satisfied and confident when I follow it. When there are setbacks, I will tell myself that it is normal to have setbacks. To acknowledge setbacks and look for lessons from failures, failures are also valuable experiences.

I like painting and always enjoy novel experiences and beautiful things.

Service design and technology are the development trend of social economy. After a thousand years, our life should be full of comfortable experience brought by science and technology products and services.

We will continue to explore and learn in the design of this road, to provide the source of innovation.

We are a cross-boundary creative team from Guangzhou, China to create multi-dimensional brand experience. We stick to the combination of business and design, use innovative design thinking, gain insight into consumers, focus on brand touch experience, create user experience and connect brands and consumers.

For me, the power of design is infinite. We have been committed to promoting an open, collaborative and multidisciplinary blend of innovation, through the user-centered design principles, together with the present situation of market demand, rapidly find the opportunity, a common design solutions, system and strategy, the concept is presented in the form of tangible and intangible, create value, measurable design influence.

I like challenging design and am committed to finding an open, collaborative and multidisciplinary approach to change and solve design problems. I think design can create great value that we can't imagine.

Sorry, I haven't thought about it.

What I started to do in the company was brand visual design. Later, I found that visual design could not solve all problems. It could only play a role after thinking based on service design.

My favorite design platform is Dezeen, which updates a lot of information about different design majors every day.

I think late at night is when creativity is at its strongest, especially before bed when you can recall something that happened today, an idea, or a problem that you haven't solved yet. This is when you need to create a quick shorthand in your mind. When you have time to look through your memos, there's a lot of inspiration in them.

In the design process, I pay more attention to the balance between the needs of users and the actual commercial practice. In my opinion, user-centered design principles cannot ignore the current market demand and brand value proposition. Design is about business.

When I design, it contains passion and patience. Because design, while exciting, always goes through the process of testing, adjusting, and frustrating. Need to stay warm and calm.

When my design was realized, of course, I was excited. Service design from 0 to 1 carries many challenges.

I think it is inseparable from a good starting point of innovation, team collaboration and the support and cooperation of other stakeholders.

First of all, I will consider whether the design is really needed by users, and second, I will judge whether it has a certain sense of beauty or sustainability.

I think designers should consider whether the design is extended and sustainable before creating. Second, consider whether the design will lead to waste of resources. Is it good for the environment?

I think the previous design is to solve practical problems, but now the design is to pursue better experience. Design will be paid more and more attention in the future, playing an important role in various fields of business and society.

2018, IF Design Award Exhibition, Germany.

The inspiration of my design comes from the accumulation of daily life. When I encounter interesting things or phenomena, I will take photos or take notes, and I will look through the album when I have time.

My design has no special style, and it mainly meets the needs of the brand and core user needs. What is needed by service consumers is the best design.

I live in guangzhou and I think there's an impact. China is a country with profound history. Guangzhou where I live also has many traditional crafts, such as cantonese, singing and paper-cutting. When I need to enrich the culture of my project or refer to some visual elements, there will be a lot of references. I am also very happy to extract the essence of cantonese culture to design and spread. As for the advantages and disadvantages, I think the advantage is that there are many industries in China that need to be designed, and there are many opportunities. The bad thing is that China has a large population and a large gap between the rich and the poor.

It's usually teamwork. Make a plan together and then arrange the division of labor.

A good designer can help a company to improve its brand service and reputation. I think a good designer should be creative, enthusiastic, good at solving problems with global thinking and good at summarizing self-reflection.

First, we apply service design methodology to gain insight into consumers and focus on touch experience. Then, we propose ideas to innovate user experience and connect brands and consumers so as to create innovative value and communication value from 0 to 1 and from 1 to infinity.

Eames chair, The Chair, Juicy Salif, PH Lamp and a tea set which my friend gave me by her handmade.

I usually get up at 7 am to wash up. At 8 am, I go out for breakfast and arrive near the company. Check and reply email first in the morning, and meet with the client. Lunch at 12:30 p.m. Start work at 2 PM and check project progress. I eat dinner around 8 o 'clock at home and sometimes go to the gym. Wash up at 10 o 'clock at home, prioritize unfinished work, and spend another hour looking at the news and projects. Sleep between 1 and 3.

Young designers grow up in the era of Internet development, with many learning resources and young innovation. I hope young designers can keep their original intention and make full use of modern technology to bring a better world.

As a designer, the advantage lies in being better at discovering the subtle places in life that need to be designed. The downside is that you can't change the design you encounter in life.

Human centre and then as sustainable as possible.

As a service designer, the most important skill is to have an empathy to observe and understand users. Also need to have a global thinking to review, verify their design is feasible.

In the design process, I will use some thinking methods of service design to help me better sort out logic and keep clear of thinking. For example, user journey map, stakeholder map, persona, co-creation workshop, etc

I will make a work plan before the design work starts, and arrange my time and tasks at each stage to ensure the design plan can be implemented smoothly.

Depending on how complete the design is, it can take anywhere from three months to two years, and iterate over and over again.

What can users do more conveniently? If it was me, what would I do?

Listening is important.

Government agency, startups, Like-minded companies.

I like to do the work of user analysis, because the preliminary research can let me understand the psychological dynamics of each user and better grasp the user's empathy.

My future plan is to accumulate more entrepreneurial projects to enrich my experience, learn more knowledge of disciplines while practicing so as to better apply service design to life.

Recently, I was working on a project to let more people know about circular economy, which was a big challenge for me.

You can visit our company's official website, which contains our address, contact information and some cases.

It’s a nice experience, thank you very much for the interview.