Interview with Pierre Koukjian

Since being a kid, I was bad at school but excelled in design class. This built the foundation to my career. As a teenager I won the Fabriano award two years in a row and this reconfirmed that I had no other chance than to take this path in life.

I was forced by destiny because I was not really good at doing anything else.

I love utilitarian design and wish to go deeper down this rabbit hole.

Work on a daily basis and listen to your inner voice.

There is no real absolute method of judging it is all subjective.

From the popularity and acceptance given by the observers.

The value is in the happiness that it bring in your daily life. This is something that money cannot buy. A good design makes you smile.

I have an idea for a design museum building. Architecture has always fascinated me.

A milestone in a city.

It is applying a life worth of work.

Too many to tell but right now I can think of is "Le Corbusier"

I like small unknown designer who managed to make something better than the bigger ones.

The Bichrono watch for the brand deLaCour which incidentally became an iconic piece.

Intensity of the work and perseveration.

A very sad person.

Taking the usual to to the unusual.

Anybody who believed in my work along the way

The circumstances of life, great family and my travels.

People feeling comfortable in the mainstream and not daring to change.

First start by legally protecting your idea.

I am continuing the line of the bubbles and applying to different daily objects.

To have a milestone in the city.

Surprising them and make them smile.

It pushes the youth to be daring and to do something creative to invent new businesses.

I am continuing the line of the bubbles and applying to different daily objects.

The public sculpture I did for the city of Geneva, CH.

Less mass production and a return to artisans.

I think the world is coming back to being able to accept difference after a generation of sameness. People will abandon mass produced marketed items to more personal ones.

I depends on what it is. sometimes it takes a fraction of a second and sometime it takes months.

By thinking over and over and nothing else. It occupies all my thoughts before even sketching.

Since tomorrow!

Real design breaks the trend.

It helped me to reach another dimension of freedom of expression.

Sketchbook software.

It is mixing the whole thing with a good equilibrium.

How do you do it!

Ah! He thought about it!

My son who is an industrial design.

Wikipedia. I love it.

Working and researching every day.

Le Corbusier

More responsibilities and fuel to improve.

It changes with every instant.

Coming out with a design that someone else in a different country came up with at the exact same time.

I swim every day which inspires me and help me come out with new ideas.

I do not know about greatness but yes, it was clear I would become a designer.

I would love to ask you the same question.

I think the world is coming back to being able to accept difference after a generation of sameness. People will abandon mass produced marketed items to more personal ones.

SINCE is based in Geneva, CH where I work with my eldest son Cedric. We do conceptual art and design from furniture to sculpture and from unique piece to limited series.

Transforming the ordinary to extraordinary.

Anything that I never touched before. A challenge is always the greatest source of creativity.

A bird lamp designed by Lalanne and a close second is the modular lamp from Serge Mouille

The Bichrono watch for the brand deLaCour which incidentally became an iconic piece.

I like hard to work with materials, such as steel, titanium and carbon. Anything that is challenging.

Definitely when I am swimming, which I do on a daily basis.

On the volume and the character of a piece. I focus on the big picture before entering the details.

It is a journey of emotions. From a painful creative process to satisfaction when I see the result.

It is a feeling of deception because I am left unsatisfied knowing I could have done better.

When a third party acquires one of my pieces.

The innovation aspect. If it has been done before it fails as an idea.

Imagine the world without art. How would you get emotions out of people?

This is a question I ask myself every day, although I don't have an answer, I believe we are now more than ever in a need of beauty around us.

It was in PAD paris and the next one will be in my studio in Geneva, CH.

The daily life and more specifically the street. I believe design comes from the bottom up, from the the less fortunate. The less you have the more creative you are.

in one word: SEXY!

I am a nomad, I live in many places and get inspired by them. I myself am also a melting pot of cultures. My working space is in Geneva, CH.

I mainly work for myself and at times I catch the attention of other enthusiasts.

Be generous to them and believe in their madness.

I rely on instinct and my primitive impulses and try to interpret them in my work.

Being a nomad, I don't really have a home except for the world itself and something I always carry are my pens and my sketchbook.

I am sorry but I don't adhere to any routine. every day is a different adventure.

Listen and trust yourself.

Having started very early it has shaped me as the person that I am and I can only see happiness in my work. The bad side is when close people do not try to understand.

Never stop sketching.

definitely pen and paper but I have discovered digital painting which has revolutionised the way I work.

Enjoying working all the time. I find happiness and purpose in what I do.

I depends on what it is. sometimes it takes a fraction of a second and sometime it takes months.

everybody asks me: "what is your inspiration?"

Designing and manufacturing a public sculpture for the city of Geneva, CH.

Sexy people.

Mostly sculptures with varying volumes and shapes.

To create exceptional objects to live with.

I start with the creative process and the idea and then discuss it with artisans to see what is possible to achieve.

I am continuing the line of the bubbles and applying to different daily objects.

Find me on Instagram @pierrekoukjian

I think the world is coming back to being able to accept difference after a generation of sameness. People will abandon mass produced marketed items to more personal ones.