Interview with Phox Design & Engineering Studio

Phox Design & Engineering is a relatively young design studio in Padua, we started in 2015 with the idea to create a studio that could design and engineer any industrial product and take our clients from the idea to the realization of the product.

Design for me is something beautiful, something that provokes an emotion at first sight, but also something that is interesting and functional. Design is a creative solution to a problem, the ability to create something beautiful, functional an ergonomical that is feasible.

As an industrial designer you can be working with really different products and fields of application, and every project has its challenges and is interesting in its own way. What I enjoy the most designing are consumer products because it’s always interesting studying the functionality and ergonomics of something that is going to be used by a lot of different people.

The first thing I designed for a company was a joystick for the interior of an excavator

Favorite material is injection molded plastic as it gives you a lot of freedom to create different shapes and its challenging to create something beautiful and different but industrially feasible without escalating the investments on molds and production.

The primary focus of any project is the looks, I believe that design should be beautiful, then as a secondary focus there is the interaction, how the product is going to be used and handled.

Most of the time is joy and excitement to create something new, something that didn’t exist before

When my designs are realized I feel proud for the most part, and satisfied that I could translate my thought in something real

There are many reasons for a design to be successful, it could be for the looks, for the functionality for how it interacts with the people and environment, but I think that for a design to be really successful it has to mix aesthetics and functionality seamlessly together