Interview with Pedro Panetto
Pedro Panetto is a Brazilian designer. He has an YouTube channel focused on design. He is also the author of a course on Golden Ratio Applied to Design.
Designer Interview
26 April 2017
I am a graphic designer with a focus on creating Visual Identities. I followed the traditional path to the profession of doing college and pursuing a career. But I feel that in a way I have always been connected to it, because I always drew, and from early on I drew symbols for games that I made with my friends. Then one thing was contributing to the other until we got here.
I work purely as a freelancer in my home office studio. My goal with this job is to offer in-depth projects for each client.
I see design as a project. The goal is always to generate a solution for something. So in a way design is basically a way to make things better and more interesting through projects.
My preference is in visual identity projects, especially when I have time to apply the Golden Ratio in them.
A visual identity.
Usually ideas come at the most unusual times, I usually have more ideas when I'm walking.
I think of a project as a whole, so I usually take care of every detail. Typography, colors, proportions, meanings, everything must be in harmony and well fitted.
Depends on the step, I can divide as:
Briefing and research make me curious, I feel that freshness by being entering in a new universe. In pre-project and development,
I feel anger and frustration most of the time. When I get an idea I feel relief and pride.
So, working with creation is living in an interesting way.
Briefing and research make me curious, I feel that freshness by being entering in a new universe. In pre-project and development,
I feel anger and frustration most of the time. When I get an idea I feel relief and pride.
So, working with creation is living in an interesting way.
Relief and pride. When I do something really good I feel a strange sensation, it is an internal charge telling me that I need to get over the next job, and then there comes a certain fear of not being able to. I think that happens to many people.
Nowadays it is easier to use programs and create things randomly with a computer. I believe that the evolution of design is more related to
the ability to execute and innovate in a project, something that is related to thinking and not to a computer program.
the ability to execute and innovate in a project, something that is related to thinking and not to a computer program.
I ask God for inspiration, it always works.
I don't seek to have a style. I prefer to interpret the needs of my client in a more open way, and thus arrive at appropriate solutions to the project. The style comes out differently for each job.
Brazil is a large country with a strong cultural diversity. I believe that in a way this affects not only me, but all designers around here. In general Brazilians are usually creative, there are so many problems in the day to day, that we need to be.
Seeking a balance between the primary ideas of the company in relation to what research and project points out as best for them.
It's good to listen the designer and give him some freedom to use his creativity. A good way to know if the designer is good, is by looking at his portfolio, a check in your Behance account already helps.
A war between order and mess.
Do not give way to laziness or fear.
Design is project.
Project methodology and think like a designer.
I currently work alone, but I have no problem working as a team.
Well, you can contact me by email: design@pedropanetto.com
My personal website: pedropanetto.com
Or by my Behance profile: behance.net/pedropanetto
My personal website: pedropanetto.com
Or by my Behance profile: behance.net/pedropanetto