Interview with OPPO Industrial Design Team
The OPPO Industrial Design Team are focused on designing desirable and engaging products, bringing meaningful human-centred innovations that enrich and improve our user's lives.
Design Legend Interview
2 May 2020
By understanding people’s underlying needs and desires, striving to create compelling innovations that create value for people through our constant pursue of perfection in our design, care for quality, craftsmanship and uniqueness in every single detail.
In life, we are met with all sorts of problems and personal needs. Design is about making life better by providing relevant and meaningful solutions. By rethinking of how we could live better, collectively and creatively, we can perhaps make a positive impact on peoples’ life.
Color, materials and finishing are a crucial area in the design, and ensuring that we consider all aspects in lifestyle changes and people needs, through trend analysis, we can deliver and maintain a color palette specific catered to each of our target consumer groups with authenticity, uniqueness and relevance.
We believe a great design or product can always be better, so the first thing we always ask ourselves is how can we make this even better and what are the unmet needs that this great product has probably missed out?
In Oppo, we believe in teamwork and co-creation. Designers are an important and vital part of creating well-crafted products and solutions together with product managers and research and technology teams. We believe that collaborative innovation works best when all of the stakeholders not just only our internal team members but also our customers and suppliers can bring in insightful ideas and improve together.
Designer Interview
2 May 2020
Designers at Oppo are focused on designing desirable and engaging products and user experiences that are meaningful to people. Through our Empathic Design Process, we are always keeping our users in mind in every single design decision we make in the design process, creating value for our users through harmonious integration of functionality and aesthetics, as well as meaningful experiences that enrich people's lives.
By understanding people’s underlying needs and desires, we strive to deliver compelling innovations that create value for people through our constant pursue of perfection in our design, care for quality, craftsmanship and uniqueness in every single detail.
The design is driven by the needs of the user and changes the way people interact with the design in the way it improve people’s lives. Clear insights into unmet user needs including emotional needs and interpret those insights into a brilliant solution that fulfills all those needs.
Just as the natural world has an order, a rhythm, and a symmetry that creates balance and beauty, harmony is at the heart of our aesthetic philosophy.
Empathy and Execution. For empathy, the ability to identify and understand other people's emotions, caring about other people’s life, uncover insights and translate them into relevant solutions and experiences for people. Without execution, great and powerful ideas are mere imagination unless realized. By taking more of a hands on approach, putting what we see, hear and learn to problem solving, putting in a tremendous amount of craftsmanship to realize a great idea into a great product.
In Oppo, we believe in teamwork and co-creation. Designers are an important and vital part of creating well-crafted products and solutions together with product managers and research and technology teams.