Interview with Olga Shchukina

I am motivated by the joy of bringing value and the creative pleasure of creating beautiful and functional things.

I believe that my nature chose for me what I should become, but one word from my mother when I was choosing a university definitely forced me.

Most of all I like to design products that interact with people - to be moved, touched, used in any ways. I design objects for life that the consumer comes into contact with on a daily basis, I strive to create a useful type of design.

Well, to become a design legend like me, young designers should start by perfecting the art of wearing sunglasses indoors and carrying around a sketchbook at all times. It's also important to develop a signature pose for photoshoots, preferably something enigmatic and mysterious. And of course, never underestimate the power of a good beret or a quirky pair of socks to add that extra touch of artistic flair. But in all seriousness, it takes passion, dedication, constant learning, and a willingness to push boundaries to become a designer. So, keep experimenting, stay inspired, and who knows, maybe one day you'll be the next design legend in town!

What differ a good designer from a great designer is his ability to get to the heart of things.

What differ a good designer from a great designer is his ability to get to the heart of things.

By choosing good design we enter into a longer relationship with the item and thereby reduce consumption.

By choosing good design we enter into a longer relationship with the item and thereby reduce consumption.

If you follow the axiom that the best design is the one that is invisible, then I think my best work I can give to the INDUKU multifunctional holder.

To become the best at anything, you need to think constantly about how I can do even better.

I have a master’s degree in architecture, but before deciding on my life’s work, I faced the choice of becoming a designer or a pathologist. I like to systematize everything, so my activity would most likely be related to science.

My clients. Every time they voted for my product with money, it made it possible to move forward.

At the beginning of my career in Russia it was impossible to find a manufacturer who would be interested in collaborating with a designer. We had to equip our own experimental workshop - full-cycle production - in order to produce interior items of the level and quality that the client required.

I see my big project and mission as uniting the creative community to support and promote talents.

An interior harmonisation project that allows the owner to find his own special supportive space, which will give a “feeling of Home”, enhance innate talents, emphasise the external and internal uniqueness of the individual, become a true source of inspiration and energy, and also activate his potential and help in self-realisation.

The timing depends on the scope of the design. This can take from six months to two years. But we never stop improving the product after

Inspiration. I draw it from travel, interaction with historical heritage, other cultures

"Nothing great was ever achieved without enthusiasm, " said Ralph Waldo Emerson

I don't like trends: for me they are too predictable. I think they are born from the collective design mind - the designer creates it.

Knowledge of manufacturing technologies is very important because they are both your limitation and a challenge that forces you to think outside the box

Wow, what a smart person has made it!

This is a person who supports my ideas, asks the right questions and complements the product with his vision.

I am an optimist in life and I don’t need additional motivation to be a designer during the day, because at night I feel like a creator even when I dreaming.

More than 10 years, I help my clients to create interiors, which will delight and will not become obsolete even in 50 years! Crafting interiors that implement Sense in touch philosophy. In my portfolio, both small family nests and spaces of thousands of meters - offices and stadiums.
In 2015 I startup and manage my own manufactory of furniture and interior items. For three years we have designed more than 100 designs and produced more than 1,000 products for private interiors, restaurants, VIP offices and Stadium hospitality areas.

First is function. I like things that designed to improve people lives.

Most of all I like to design products that interact with people - to be moved, touched, used in any ways.

Showcases for smartphones.

Wood is always perfect to work with. It is ecological and timeless.

When I travel exploring other cultures and architecture.

During designing I focus more on ergonomics and sustainability.

I feel impatience when I design. I want to see and show the result.

I feel satisfied when my projects come to life

Relevance

Proportions and emotions are the first thing we notice and feel. The subject will not arouse interest and desire to study it if there is no harmony and liveliness in it.

The designer is responsible for improving the aesthetic level of society and environment

Simplification

We have been invited to take part in a new international design event in Malmo, the Design Days of Southern Sweden (SSDD), in May 2021. Despite the fact that we could not be physically represented there, we made a short film to show our idea and the process of creating a product.

Inspiration lives in ordinary life and consists of everyday affairs. If you just sit and wait for "it", you can miss a lot.

I create valuable interiors in the manner of Timeless Life, with the meaning of "sense in touch" for objects and in a deeper sense - "existence beyond styles".
No frills, kitsch and even outrageous! After all, "Sense in touch" interiors are harmony, restraint and dignity. It is important for me to fill the house with things that are valuable, which will reflect the impeccable taste of the owner.

Surrounded by timeless architectural aesthetics we design with respect to our context. Our small creative studio located one of the most beautiful cities of the world Saint-Petersburg, Russia.

Everything I do is part of the design process in my daily routine. I know that there are designers who can connect to design and disconnect from it, moving into another part of life. I'm in the process around the clock and any incident affects what I'm thinking about.

The Interstuhl office chair is my absolute assistant in comfortable work
My imac & macbook, of course
My Flos Table Lamp
Beautiful minimalistic high doors of my design without platbands
Collection of books on design and architecture

"Excuse me, did I wake you up?"
The universal confidence that the designer sleeps all the time until he designs really touches... The designer seems to be such a celestial being for people who, apart from design and sleep, has no life, no children, even parents, vacations and hobbies

websites, phone, e-mail, facebook, linkedin and other