Interview with Of Hunger
OF HUNGER is China's first fashion brand dedicated to "electronic wearables," founded in 2022. OH seamlessly integrates "wearable art" with "body technology," inventing and designing "new body-worn…
Designer Interview
4 April 2025
From high school to my Ph.D., I have been immersed in the study and research of design. Starting with a major in graphic design, I gradually expanded my design practice into the fields of environmental architecture and, in recent years, product design. My exploration shifted from single-discipline design research to multidisciplinary design practice, and the focus of my work evolved from academic knowledge production and writing to spatial objects from a geographical perspective, eventually returning to my current practice centered on designing for the future human body. These experiences have shaped my passion for becoming a designer. My practice encompasses teaching, design research, and corporate work.
practice, with an international design team. Against the backdrop of the pandemic, we revisited the new understanding of design explored in my doctoral dissertation—that design is a practice of three adaptations: the transformation of design as a discipline, the reshaping of planetary-scale geography, and the redesign of humanity itself. This led us to launch a new venture, integrating the original design team into a completely new company, OF HUNGER, while expanding the team to include product technology and design, marketing, and brand visual teams. We now focus on a new direction: developing novel species and perspectives for the future of electronic body fashion.
My business partner—and also my life partner—is a jewelry designer who graduated from a British university. Together, we run this new company.
My business partner—and also my life partner—is a jewelry designer who graduated from a British university. Together, we run this new company.
"Design for the Next Human Body"
"Designing for the Trans-Human"
"Designing for the Trans-Human"
Design Research Project, Product System Design, AI-Powered Wearable Fashion
I specialize in speculative design practices, establishing value frameworks for projects, overseeing holistic strategic planning, and executing concrete product form design.
The previous OWS accessory Earphone design that won the A' Design Award Silver Prize.
Metals, natural mineral materials, and electronic materials.
After extensive research and profound contemplation,
The significance and value of design emerge as.
Highly rational and analytical—I don't give up easily when facing challenges, especially if I believe in the project's value.
I feel tremendous excitement and fulfillment, coupled with intense pressure, particularly when delivering a product to users and ensuring a flawless experience.
Personal design philosophy and technical work ethic