Interview with Nic Butti BUTTIstile

design is problem solving: my goal is to let my designs help people live a better life

I was forced by my own nature and by the imperfection of (most of) the objects around me.

with my team at BUTTIstile, we focus mainly on transportation design and medical devices design,
in terms of concept + styling + user interaction&in terface + graphics + branding,
all the elements that will give the final user a deep and complete experience.

experience > re-imagine > think > work > try > fail > start again

I hope I'll find out, later on in my career

in brief: FUNCTION&EMOTION&VALUE

better experience, less waste (of material, of time, of money, of space etc)

many things!

I'd love to design a whole new concept of dog pound for stray dogs

passion! (& hard work)

Dieter Rams comes to mind first, and not many others

VINNO: the whole cooperation with Vinno allowed us to SURPRISE and SHOCK all the big players in the medical field, a great personal and professional satisfaction. From zero to star in three years.
AIMA Camo electric scooter: faulted by a so-so production quality, it still represents a game-changer in the Chinese market of e-scooters.
Obviously I'm very proud odf 99% of the projects we developed.

TRY. keep trying.

Veterinarian or MotoGP rider ^^

design is the natural evolution of human's needs

my parents,
my customers,
myself.

I'm not a great designer, yet.

fear of failing.

with passion

every single case is different, but the overall trend would me more fat free design (cit. Ross Lovegrove)

to be useful, even ESSENTIAL

constant innovation

in a Darwinian way, good products will push bad ones to go extinct

everything

VINNO zero-to-star process

less nonsensical waste of material/space/time/energy/money/... but our society must change first, and that's a very hard task

new materials will open new scenarios.

it varies according to each specific project

I close my eyes and imagine the future of my design

we can do better

both. I prefer the first way, obviously.

extremely influential

from crayons to 3d printers

extremely important: our design is a direct consequence of the quality of our life

"can I try it...?"

I wish we designed it... now let's make it better.

There's ONLY co-design, but my partners are my clients, their suppliers, everyone who's involved in the creation of the final product

I will always be thankful to my professor and good friend Gino Finizio (ginofiniziodesignmanagement),
for showing me the real potential of being a designer

"la caffettiera del masochista" by Donald Norman comes to mind..
and many others nto directly related to industrial design, for example "the call of the wild" by jack london > teaching me how to observe the world from a very different perspective (as you never know how different from you the final user of your design might be)

by working hard towards excellence

Many people, but Leonardo da Vinci would beat them all.

I'm not famous,
I'm proud I gave visibility to my customers and the objects we designed for them

light blue + bormio + creative salads + summer + motorcycle + Vinno ^^

I used to give a name to the concept cars I designed when I was 9-10 y.o....
inspired by my favorite girls in my swimming team :)

every day is different

a designer, for sure.
a great one, I'm still working on it

Humans will be gone.

I believe that all the answers above contain enough elements to understand whether someone likes me or not. Good luck to both.

BUTTIstile industrial design è una giovane società specializzata in industrial design, sviluppo prodotto, comunicazione e grafica.
Fondata nel 2011 da Nicola Butti, BUTTIstile è attualmente l’unico studio italiano di design della città di Wuxi ed è apprezzata dai numerosi clienti sia cinesi che occidentali per la capacità di integrare lo stile e l’eleganza del design italiano con la complessa gestione dello sviluppo industriale dei prodotti progettati. Il team è attualmente composto da 6 designers full-time più quattro part-time, inclusi un designer americano ed uno austriaco, oltre al sottoscritto. BUTTIstile si avvale inoltre di collaborazioni internazionali con due studi a Milano (ginofinizio design management e 967 architetti associati) ed uno a Melbourne, Australia (Drysdale Engineering Co, ltd.).
www.buttistile.com

designing MOTORCYCLES is my favourite.

On sunny days, before going for a motorcycle ride.
I feel some sort of creative energy flowing through my whole body,
and I can suddenly visualize where and how my lines should flow.

User's experience.

Mostly happiness. Surprise. Sometimes frustrations, as my pen/mouse/mouth cannot express my deeper feeling for the specific project

Who's supposed to be USING it? how? What other options does he/she have?

Designers can change the world. The key-factor is to find customers willing to invest and risk.

more and more interface, less shapes.

I lived in China for the last 7 years and yes, I feel that my cultural background (Italian) is always a dominating element of my designs. I had good teachers, inside and outside the schools I attended, and also I was lucky enough to be born in such a beautiful place as Como.

Dare changing your life. Use internet in a clever way to find OPPORTUNITIES, and open as many doors as possible, in the process of becoming the master of ONE specific skill.

it all depends on your customer...

Imagination, creativity and communication.
All technical skills can be learnt or outsourced

A great international team, thank you guys!

A few, including motorcycles, bicycles accessories, and new medical devices for VINNO:
follow us on buttistile.com for the latest news

nicolabutti@gmail.com