Interview with Natacha Lesty
Natacha Lesty is an industrial designer who focuses on innovative and environmentally friendly products. Always trying to find new needs and new challenges, she comes up with original creative ideas.
Designer Interview
23 April 2014
I always wanted to be a designer, an inventor or an architect. I studied product design and business engineering. Why do I choose these double skills? I wanted to understand the logic of the market and apprehend needs and to know how to transform ideas into reality.
Lesty design is the name of my design studio. I focus on innovative and environmentally friendly products. I always try to find new needs and new challenges to come up with original creative ideas.
The only important thing about design is how it relates to people. I just love creation and innovation. It is my true passion. To me design is an art of observation.
Product and packaging designs with sustainable challenges
Dyson Air Multiplier. The Air Multiplier is a fan with an unusual characteristic: It doesn't have any visible blades. Minimalist and clever.
Artificial reef in Marseille to attract sea-life and work to protect the future of a fragile ecosystem.
My favorite tool is my pen
In the sunny natural place with my sketch book.
Simplicity and reducing materials
Excitement of my brain
I am always moved and feel satisfied
If people appreciate the product as I hoped
Sustainability and quality
A designer has to focus on innovative and environmentally friendly products. We are designing the world of tomorrow. We have to be aware of the environmental challenges to try to solve them.
The designer has more and more responsibilities. He is in the middle of two different product approaches: marketing and engineering. Designer is the source of new ideas.
No big exhibition
Everyday life is source of inspiration. I observe everything around me and convert it into new ideas or inspirations.
My design approach is mainly about problem solving. Aesthetics comes after in the development.”The shape follows the function” As soon as I have solved the problem, the shape comes in a natural way. Reduce complexity is important for me.
I am French but I am leaving in Denmark. This country inspired me a lot in my project as the bike is the main way of transport.
I am collaborative and analytical. It is important for bridging the conceptual phase with operational feasibility of the company.
The portfolio and the personal projects tell a lot about the personality of the designer. It is important to find one with the same value of the company.
01. Find opportunity and needs. 02. Analyse and find inspirations 03. Challenge and solve problems 04. Find potential developers and realize the product
The bed, the lamp, the chair, the table, the dishes
Each day is different and gives new surprises. I tried to enjoy each of them. Find solutions for your design is one of them
Trust yourself and fight for your dreams
The positive thing is that you are never bored, the negative thing is that you are always busy
The only important thing about design is how it relates to people and to our environement
Creativity and curiosity
Books and internet as inspiration. Sketch book for the challenge phase. And 3D and 2D softwares in the development.
I tried to find limits to have the time to refresh my mind mainly thanks to sport activities
Depends on the project and the conditions
My job with the LEGO group is a big experience for me
Challenging project with problem to solve
Design by myself for my personal projects but open for suggestions and help
By mails through my website: www.natachalesty.com