Interview with Na An

Full of artistic and cultural connotations.

Book design.

Academic Poste.

I like natural materials full of charm, such as paper, stone and wood.

When my ideas resonate with others.

It's very complicated. As someone said, the process is like first love.

Every design is like a child. When the design is finished, the most emotion is love and pride.

The success of design lies in its positive and effective.

Availability and sustainability.

Designers must take positive responsibility for human harmony and social development.

My inspiration comes from real life. Participating in competitions, exhibitions, learning from different perspectives and communicating with designers are all my inspiration sources.

I live in China. I think Chinese civilization has a profound impact on my design. I love traditional culture.

Communicate with clients, collect materials, seek inspiration, create for the first time, communicate and modify, adjust again, communicate and modify, confirm finally and materialize.

Try to do what you like.

As a designer, the advantage is to be able to touch a very wide range of fields, but the disadvantage is the lack of boundaries between work and life.

The visibility and readability of visual symbols are the most important.

Communicate.

This needs to be based on the characteristics of the project and user needs.

Customer needs.

Book design. I think that from the planning, layout, printing, binding, technology and communication to learn the importance of details and integration.

Artists, teachers and related businesses.

I really enjoy studying some artistic creations in the field of history and culture.

I want to do a series of graphic and visual design in history and culture.

I have my own team, but usually I prefer to work independently. If it is necessary to create a project, I will coordinate with the team to complete it together.

This year, we will have two major themes: Fight against COVID-19 and Food conservation. Both themes are nonprofit creations aimed at global public health and interlocking food problems. Designers should take more public responsibility.