Interview with My Tien Ho Ngoc

I'm working for Cowan corporation, which specializes in branding and packaging design with their headquarters based in Australia. In addition, my company has many branches in different countries such as Shanghai, Beijing, Singapore, New Zealand and London.

To my point of view, design means the way I create the beautiful things fits my personality and difference. It also carries my voice and soul.

Actually I do love all kinds of works; however, F&B products like beer, wine, juice or coffee are my strongest passion.

My first project with Cowan corporation is RTD milk packaging for Nutrifood, which is a locally traded product.

Foil fusing is my favorite material. Although it depends on the designing purpose but foil fusing can make brings out the design from the simple.

Due to the job's requirements, I have to constantly create things to keep up with my job. My favorite working time is midnight, when it gets very quiet and I can work efficiently.

I get super focused while designing. It’s an unexplainable emotion as it is my passion and it’s strong enough to forget the surroundings and concentrate in my designs.

The majority of designs are ordered by clients. I think a successful design both meets client’s requirements and maintain the creativity and personality of the designer.

I love unique and temerarious designs. Those can look odd but stand out with those in the market and still follow gold standards in layout.

I have always been concerned about the environment. Being a packaging designer, I’m responsible for creating a friendly environmental packaging such as recyclable design, limit nilon and plastic material.

The industry 4.0 era is changing everything, starting from human’s behavior and lifestyle. In the next few years, people are able to create anything by artificial intelligence. Even with that power, I think creativity and breakthough is irreplaceable.

I have been always dreaming of my own exhibition and I will definitely do everything within my ability to hold many of mine in the future.

This is a very good question. Being born and growing up in Vietnam, which is a very beautiful country in South-East Asia. We have more than 1,000 years of history with diversity in forming, which gives us a chance to expose to many cultural art through several dynasties. Le’s Dynasty is my favorite due to the unique and detailed in art, which forms my perception in art as well as the unlimited creativity.

Classified as a creative agency, my working environment is very open and comfortable. It is a full-time job from Monday to Friday but I’m eager to go to work everyday and devote myself to work. I love my job and my working environment.