Interview with Morteza Ghorbani Eftekhar
Morteza is a highly creative and skilled entrepreneur with +20 years of experiences in innovative product design from idea to market.
Designer Interview
25 April 2018
Well, I am not a designer but a creative person with a lot of new ideas. Long ago one of my best friends passed away due to air pollution, which affected me a lot. 2 years ago I came up with an idea of GapS panels and from then, I am working with a dedicated and experienced team of designers that have the same vision in their life.
PurCity is a Danish based company founded on March 2016, aiming to improve the human’s life quality by purifying AIR & WATER in cities. Offering smart, innovative, affordable and high-quality solutions to help change the world to a better place.During the past years, PurCity have developed the product several times and they have made lab test analyses in collaboration with Denmark's Technical University (DTU). Results came out amazing, 3 to 4 times more efficient than what was expected.
Enabling the urban infrastructures to clean air.
Smart, Sustainable and green technologies.
GapS is one of my most favorite designs. While it is 100% recyclable, it is smartly designed to purify a large amount of pollution, it doesn't occupy a large space, it is green so doesn't use energy, it is nonflammable, it adds extra thermal and acoustic insulation on buildings, it produces OXYGEN and many more.
I have built my first radio tape, when I was a kid "10 years old" and sold it to one of my neighbors when I was 12.
Sustainability, Green, Efficient, Creativity
humans deserve better.
Proud, and successful
A good leader with a good and dedicated team.
Creativity, practicality and costs.
Taking their knowledge to help change the world to a better place.
Using it in a right way and you can save lives.
Few months ago and in Copenhagen. Probably in USA in the next couple of months.
I usually get inspired by the troubles that human's life is faced everyday and I most of the times have ideas that can change the way we are thinking and behaving.To feed my creativity, I travel a lot and try to learn from other cultures and people.
I live in Denmark. Yes, simplicity and quality while you are trying to be efficient.
Collaboration or joint venture
Look at their background and ambitions on doing every single task in their life.
Sleep while you're dreaming about the project.Awake while you're working on a project.Have a trip while you are building a greater global network around the project.
Startup is all about motivation, hard work and moving forward step by step. However, as long as you don't stand up, you won't be able to move forward.Nothing is impossible but it does not come easy.
Creativity, Simplicity and efficiency
Teamwork and team leading experience
Variable, depends on the design.
JCDecaux, Totrend Group etc.
We are constructing an industrial park in Shanghai-China with the aim of purifying the and and water waste management with a Chinese partner.
www.purcity.cominfo@purcity.commge@purcity.com