Interview with Mohammad Mostafa Sharifianmehr

every aspect of the process. Starting from my background in electronics, I discovered a passion for crafting innovative solutions that blend technology with aesthetic appeal. Managing a lighting shop allowed me to explore this passion further, where I realized the profound impact lighting has on spaces and people's experiences.

What truly inspired me to pursue design was the autonomy it offered, being able to shape not just the products themselves but also their pricing and market presence. This ability to create something unique and indispensable fuels my commitment to delivering exceptional lighting solutions. Every project is an opportunity to innovate and leave a lasting impression, ensuring that my designs not only illuminate spaces but also resonate with clients and users on a deeper level.

When designing Modulo Luminaire, my priorities revolve around functionality, aesthetics, and sustainability, all of which contributed to winning the Bronze A' Design Award. My technique involves a rigorous research and analysis phase, ensuring that I understand the project's requirements and constraints deeply. I embrace an iterative design process, where prototypes are developed and refined based on feedback.

For Modulo Luminaire, this approach meant creating a modular lighting solution that not only meets practical needs but also enhances user experience through its sleek and adaptable design. By integrating eco-friendly materials and practices, I aim to minimize environmental impact and promote sustainability. The result is a product that is innovative, functional, and aesthetically pleasing, which ultimately led to the recognition and the award.

Designing Modulo Luminaire, especially seeing it evolve into an award-winning product, has been an emotional journey filled with excitement, curiosity, and pride. From the beginning, there was a deep sense of curiosity and enthusiasm, driven by the desire to push the boundaries of lighting design. As the project developed, each innovative step forward was met with a surge of excitement and anticipation.

Challenges and obstacles along the way brought moments of frustration, but overcoming them led to a profound sense of accomplishment and satisfaction. Seeing Modulo Luminaire recognized with the Bronze A' Design Award was a moment of immense pride and joy. It validated the hard work, creativity, and dedication poured into the project. Overall, designing Modulo Luminaire has been a rewarding experience, marked by a blend of creativity, determination, and the thrill of achieving excellence.

Several aspects of my background have profoundly shaped my journey as a lighting designer. My education in electronic engineering provided me with a solid foundation in understanding the technical aspects of lighting and electrical systems. This background has been instrumental in enabling me to design innovative lighting solutions that are both functional and efficient.

Professional experiences have also played a crucial role. Working on diverse projects with cross-functional teams, including engineers, architects, and interior designers, has exposed me to various perspectives and challenges. These collaborations have honed my ability to integrate different viewpoints into cohesive and innovative lighting designs.

Moreover, my passion for sustainability drives my design approach. I'm committed to creating eco-friendly lighting solutions that minimize environmental impact while maintaining high standards of performance and aesthetics. This focus on sustainability has been a guiding principle throughout my career.

These combined experiences and values have shaped my identity as a lighting designer, enabling me to create designs that are not only functional and aesthetically pleasing but also sustainable and innovative. This comprehensive approach was key in the development and success of Modulo Luminaire.

My growth path as a lighting designer has been shaped by continuous learning, collaboration, and a commitment to innovation. Looking ahead, I aim to further enhance my technical skills and explore new technologies in lighting design. Staying updated with industry trends and advancements will allow me to develop more cutting-edge and sustainable solutions.

Future Plans: I plan to expand my portfolio by working on diverse projects that challenge and inspire me. Collaborating with other designers, engineers, and architects will remain a key focus to foster creativity and innovation. Additionally, I intend to pursue further education and certifications in sustainable design practices to ensure my work continues to contribute positively to the environment.

Dream Design Project: My dream design project would be to create lighting solutions for renowned companies such as ERCO, Vibia, OCCHIO, and HOBO. Working with these industry leaders would provide an incredible opportunity to push the boundaries of lighting design, combining cutting-edge technology with exceptional aesthetics and functionality. This aspiration reflects my dedication to achieving excellence and my passion for creating impactful and innovative lighting solutions.

These goals reflect my commitment to pushing the boundaries of lighting design and my dedication to creating innovative and sustainable solutions for the future.

For designers starting their careers, staying curious and continuously learning is crucial. The design field is constantly evolving, so keeping updated with the latest trends, tools, and technologies is essential. Embrace constructive criticism and feedback, viewing them as opportunities for growth and improvement. Building a strong portfolio that showcases a variety of projects, highlighting your skills, creativity, and versatility, will represent your professional identity effectively. Networking and collaboration are also vital, as they can open up opportunities and provide valuable insights, fostering innovation.

Focusing on the end-user is key to creating successful designs. A good design is not only aesthetically pleasing but also functional and user-friendly. Understanding the needs and preferences of your target audience is paramount. Above all, stay passionate and persistent. The design journey can be challenging, but dedication to your craft and a willingness to push boundaries and experiment with new ideas will carry you through. Remember, every designer's path is unique, and continuous growth and learning are part of the journey. Enjoy the process and keep creating!

Thank you for the kind words! Here are a few suggestions for fellow designers, artists, and architects based on my experience as a lighting designer:

Leverage Your Technical Background: Utilize your technical skills, like those from an electronic engineering background, to innovate and bring a unique perspective to your designs. This technical expertise can help you create more functional and efficient solutions.

Embrace Collaboration: Working with professionals from various disciplines can bring new insights and ideas. Collaborating with engineers, architects, and interior designers has been invaluable in enriching my projects and creating cohesive, innovative designs.

Stay Curious and Open-Minded: Always be willing to explore new ideas and technologies. Continuous learning and curiosity can drive innovation and lead to groundbreaking solutions in your work.

Focus on Sustainability: Aim to create eco-friendly designs that minimize environmental impact. Incorporating sustainable practices and materials has been a guiding principle in my career, contributing to both the success and positive impact of my projects.

Adaptability and Versatility: Design with flexibility in mind. Creating modular and adaptable solutions, like Modulo Luminaire, allows for customization and scalability, ensuring that your designs can evolve with changing needs and trends.

User-Centric Approach: Keep the end-users in mind throughout the design process. Your designs should not only be aesthetically pleasing but also functional and accessible, enhancing the overall user experience.

By incorporating these principles, you can create designs that are not only beautiful and functional but also impactful and meaningful. Keep pushing the boundaries of what’s possible, and happy designing!

As a lighting designer at HOBO Lighting, my day-to-day routine is a blend of creativity, technical work, and collaboration with my talented team members, Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh.

Morning:

Research and Inspiration: I start my day by reviewing design trends, new technologies, and lighting solutions from industry leaders like ERCO, Vibia, OCCHIO, and HOBO. This keeps me updated and inspired.

Project Planning: I outline my tasks for the day, focusing on current projects and setting goals to ensure progress.

Midday:

Design Development: I spend a significant portion of my day working on design concepts, creating sketches, and developing prototypes. This involves both hand-drawing and using design software to visualize ideas.

Technical Review: I review the technical aspects of the designs, ensuring they meet functional requirements and adhere to safety and sustainability standards.

Afternoon:

Collaboration: Meetings with team members, including Seyedsajad and Atieh, as well as engineers, architects, and clients, to discuss project updates, gather feedback, and make necessary adjustments. These discussions are crucial for aligning everyone’s vision and solving any design challenges.

Material and Component Selection: I work on selecting materials and components that fit the design and sustainability criteria, often liaising with suppliers and manufacturers.

Evening:

Refinement and Testing: I refine the designs based on feedback and conduct testing to ensure functionality and performance. This iterative process is key to achieving high-quality results.

Documentation and Reporting: I document the day's progress, update project timelines, and prepare reports for stakeholders.

Throughout the day, I find moments to reflect on the creative process, ensuring that each design element aligns with the overall vision and purpose. It's a dynamic and fulfilling routine that balances creativity, technical precision, and collaboration with my amazing team.

Staying updated with the latest design trends is crucial in lighting design. I keep myself informed by regularly reading industry publications, participating in conferences, and engaging with online platforms like Instagram and Behance. Design trends matter because they help ensure that my work remains relevant and appealing to the market, blending contemporary innovation with timeless design principles. By balancing trends with core values of functionality, sustainability, and user-centricity, I create lighting solutions that are both current and enduring.

A well-designed product or project seamlessly integrates functionality, aesthetics, and user experience. It effectively addresses the needs of the user, making their interactions intuitive and enjoyable. Good design is both innovative and timeless, striking a balance between contemporary trends and enduring principles. It also considers sustainability, using materials and processes that minimize environmental impact. Ultimately, a good design not only solves a problem but also enhances the overall experience, leaving a positive and lasting impression.

I often feel that my designs are never truly "ready" because I'm constantly striving to improve them. I believe there's always room for enhancement and refinement. However, to manage this, I set clear criteria and milestones to evaluate the design's progress and ensure it meets the key objectives and functional requirements. By focusing on the most critical aspects first, I can achieve a balance between perfection and practicality. This approach allows me to move forward while still maintaining high standards of quality and innovation.

Every design project carries its own significance and impact. Each one is a unique blend of creativity, innovation, and effort. Whether it's a large-scale installation or a meticulously crafted product, the dedication and passion you pour into your work make every design a milestone in its own right. Celebrating each design as a "big" achievement is a testament to your commitment to excellence and your continuous pursuit of pushing boundaries in the field of lighting design.

Jean Nouvel, Axel Meise, Achille Castiglioni,

As a designer at HOBO Lighting, my lifestyle and culture are deeply intertwined with creativity and innovation. Working with a talented team, including Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh, we constantly explore new ideas and technologies in lighting design. Our daily routine often involves brainstorming sessions, design development, and collaborative meetings to ensure our projects align with both aesthetic and functional goals. The vibrant culture at HOBO Lighting fosters continuous learning and inspiration, allowing us to push the boundaries of what's possible in lighting solutions. We prioritize sustainability and user-centric design, ensuring our work not only illuminates spaces but also enhances the overall experience for users.

At HOBO Lighting, our work culture is centered around creativity, collaboration, and innovation. We believe in fostering an environment where ideas can flourish and where every team member, including Seyedsajad Jalalsadat and Atieh (Hana) Koochakmanesh, feels empowered to contribute their unique perspectives. Our team dynamic encourages open communication, continuous learning, and mutual respect, which are essential for pushing the boundaries of lighting design.

Our business philosophy is built on the pillars of sustainability, user-centric design, and excellence. We are committed to creating lighting solutions that are not only functional and aesthetically pleasing but also environmentally friendly. By prioritizing the needs and experiences of our users, we ensure that our designs enhance their everyday lives. We strive for excellence in every project, continuously seeking to innovate and improve. At HOBO Lighting, we believe that great design can transform spaces and positively impact the world.

As a designer at HOBO Lighting, I prioritize sustainability and social impact in all of my projects. I actively seek opportunities to engage with the community and support initiatives that promote environmental stewardship and education in design. By incorporating eco-friendly materials and energy-efficient solutions, I aim to reduce the environmental footprint of my work. Additionally, I participate in mentorship programs, sharing my knowledge and experience with aspiring designers and architects, and encouraging them to pursue sustainable and user-centric design practices. These contributions reflect my commitment to using design as a tool for positive change in society.

Attending the A' Design Award was an incredibly enriching experience. It provided a unique platform to showcase my work to a global audience and receive recognition for my dedication and creativity in lighting design. Networking with other talented designers and industry professionals was a highlight, as it allowed me to exchange ideas, learn from their experiences, and gain new perspectives.

The event also offered valuable insights into the latest design trends and innovations, inspiring me to continue pushing the boundaries of my own work. Overall, the A' Design Award not only celebrated my achievements but also motivated me to strive for excellence and contribute positively to the field of design.

As a lighting designer, my primary motivation stems from the desire to enhance people's environments and experiences through thoughtful and innovative design solutions. I am deeply inspired by the idea that well-designed lighting can transform spaces, create ambiance, and improve quality of life for individuals.My passion for design was ignited by the realization of the profound impact lighting has on our surroundings. Whether it's illuminating a workspace to enhance productivity, creating a warm and inviting atmosphere in a home, or highlighting architectural features to evoke emotions, lighting plays a crucial role in shaping our environments.I became a lighting designer because I wanted to contribute to this transformative process and provide my customers, including designers, architects, and anyone who values a better living environment, with lighting solutions that exceed their expectations. Each project presents a unique opportunity to collaborate with clients, understand their needs and preferences, and ultimately deliver designs that not only meet but exceed their aspirations.

As a lighting designer, my primary motivation stems from the desire to enhance people's environments and experiences through thoughtful and innovative design solutions. I am deeply inspired by the idea that well-designed lighting can transform spaces, create ambiance, and improve quality of life for individuals.My passion for design was ignited by the realization of the profound impact lighting has on our surroundings. Whether it's illuminating a workspace to enhance productivity, creating a warm and inviting atmosphere in a home, or highlighting architectural features to evoke emotions, lighting plays a crucial role in shaping our environments.I became a lighting designer because I wanted to contribute to this transformative process and provide my customers, including designers, architects, and anyone who values a better living environment, with lighting solutions that exceed their expectations. Each project presents a unique opportunity to collaborate with clients, understand their needs and preferences, and ultimately deliver designs that not only meet but exceed their aspirations.Additionally, I often collaborate closely with architects to design lighting solutions tailored to specific spaces. Some of my projects involve designing custom lamps and lighting fixtures that perfectly complement the architectural elements of a space. By working hand-in-hand with architects, I ensure that the lighting seamlessly integrates with the overall design vision, enhancing the space's functionality and aesthetics.

My primary focus in design lies within the realm of lighting, where I specialize in creating luminaires, chandeliers, lighting bodies, and lamps. Over the years, I've honed my skills in crafting lighting solutions that not only illuminate spaces but also serve as striking focal points, enhancing the ambiance and functionality of various environments.In addition to lighting design, I've also ventured into designing other elements of interior decor, including tables, chairs, and mirrors. This multidisciplinary approach to design allows me to create cohesive and harmonious spaces where every element, from the lighting fixtures to the furniture pieces, complements each other seamlessly.While my expertise lies predominantly in lighting design, I find inspiration in exploring different facets of design and incorporating diverse elements into my projects. Whether it's creating an elegant chandelier or designing a stylish table, my goal remains the same to innovate and elevate the aesthetic and functional aspects of each design.

See with clarity and diligence, and persist without weariness. These qualities will guide you far in your journey as a designer.

The distinction between a good designer and a great designer often lies in their attention to detail. While both possess technical skills and creative flair, a great designer goes above and beyond in meticulously considering every aspect of their design, down to the smallest detail.A good designer may create aesthetically pleasing designs that meet the basic requirements, but a great designer takes it a step further by obsessing over the finer points. They understand that it's the intricate details—the subtle nuances in form, texture, color, and functionality—that elevate a design from good to exceptional.Great designers have a keen eye for detail and an innate ability to anticipate how each element contributes to the overall composition. They sweat the small stuff, ensuring that every line, curve, and pixel is thoughtfully crafted to perfection. This dedication to precision and craftsmanship results in designs that not only look beautiful but also function seamlessly and evoke emotional resonance.In essence, while good designers create designs that work, great designers create designs that inspire, delight, and stand the test of time—all because of their unwavering commitment to getting the details just right.

A good design becomes a truly exceptional one when it excels in several key areas. Firstly, attention to detail is paramount. A design that considers even the smallest nuances and intricacies tends to stand out for its refinement and sophistication.Secondly, the practical application of the design is crucial. A truly good design not only looks appealing but also functions seamlessly in its intended environment. Whether it's a product, a space, or a digital interface, usability and functionality are essential components of a successful design.Thirdly, user-friendliness plays a significant role in evaluating design excellence. A design that prioritizes the user experience, anticipating and addressing user needs and preferences, is more likely to resonate with its audience and leave a lasting impression.Moreover, innovation and the introduction of new elements distinguish good designs from exceptional ones. Designs that push the boundaries of convention, introduce novel concepts, or solve existing problems in innovative ways often receive acclaim for their originality and forward-thinking approach.Lastly, the element of opportunity or chance can also elevate a good design to greatness. Sometimes, unexpected factors or serendipitous circumstances can contribute to the success and impact of a design, creating unforeseen opportunities for growth and recognition.In summary, a really good design is one that pays meticulous attention to detail, demonstrates practical application and user-friendliness, introduces innovative elements, and may even benefit from unexpected opportunities or chance occurrences.

Good design holds immense value because, much like therapy, it has the power to enhance our overall well-being and quality of life. Just as we seek therapy to address emotional or psychological needs, engaging with well-crafted design can have a therapeutic effect on our physical surroundings and mental state.Design, in its various forms, plays a significant role in shaping our environments and experiences. Thoughtfully designed spaces, products, and interfaces have the potential to evoke positive emotions, foster a sense of comfort and security, and even promote productivity and creativity.Much like therapy provides a space for self-expression and introspection, engaging with good design allows us to express ourselves and interact with our surroundings in meaningful ways. Whether it's a beautifully designed home that provides a sanctuary from the outside world, a user-friendly app that simplifies our daily tasks, or a piece of art that stirs our emotions, design has the capacity to enrich our lives on multiple levels.Investing in good design is not just about aesthetics; it's an investment in our well-being. By surrounding ourselves with well-designed environments and products, we can create spaces that nurture and support us, contributing to a sense of fulfillment and happiness in our daily lives.

I designed a table lamp for my mom since she's a fan of table lamps. I figured it's a bright idea to keep her well and happy!

I've got a lot of bright ideas swirling around in my head, especially when it comes to lamps. Step by step, I plan to bring each one to light, making sure to give them the time and attention they deserve.

My secret ingredient in design? It's a blend of inspiration from nature's beauty, studying other works for insights, and plenty of thinking time. But you can't discount the role of chance, sometimes the best ideas come when you least expect them! Of course, none of it would matter without hard work and dedication to bring those ideas to life, step by step.

While I don't draw inspiration from specific individuals, I do have a great admiration for Jean Nouvel. His innovative approach and distinctive style in both architecture and product design resonate with me profoundly.

While there are countless designs in the world that I admire, a few stand out in my mind at the moment. One of them is a lighting design by Jean Nouvel, a sphere he created for Troll, a Spanish lighting company. Additionally, I greatly appreciate Nouvel's work on the Louvre Museum in Abu Dhabi. Another design that captures my admiration is the IO model of the Occhio sphere lights. These designs resonate with me for their elegance, innovation, and seamless blend of form and function.

For me, it's challenging to pinpoint a single "greatest" design because I'm constantly looking ahead to the next project. Each new design I envision holds the potential to be my greatest yet. It's the excitement of creation and the pursuit of innovation that drive me forward. So, in essence, my greatest design is always the next one in the making.

To become better designers, individuals can focus on several strategies, including attentive observation of details, continuous learning, experimentation, and a forward-looking mindset. By watching closely and paying attention to details, we uncover nuances that enhance our understanding of design principles. Embracing failures as learning opportunities and staying curious about new ideas and techniques are also essential. Additionally, maintaining a forward-looking perspective, recognizing that the best designs are yet to be created, can fuel creativity and innovation. Personally, I emphasize watching details, embracing failures as learning opportunities, staying open to various sources of inspiration, and acknowledging that the journey to becoming a better designer is ongoing.

If I hadn't pursued a career in design, I might have explored other avenues that allow for creative expression and innovation. For instance, I could see myself as a chef, where I'd wield spatulas like paintbrushes, or perhaps as a coffee shop owner, creating latte art that's almost too beautiful to drink. It's interesting to note that all of my envisioned occupations relate to creation. Even if I were a pilot, I might find ways to express my creativity, perhaps by making shapes in the sky, aerial artistry at its finest!

Design is about creative problem-solving, marrying functionality with aesthetics to address challenges and enhance experiences. It involves understanding user needs and desires to craft meaningful solutions, whether it's designing user-friendly interfaces, sustainable products, or space layouts. A good design blends technical precision with artistic expression, ensuring effectiveness and beauty. Quality lighting is essential, setting the mood and ambiance of a space. By considering function, aesthetics, and user preferences, designers can create impactful solutions that strike the perfect balance between form and function, aesthetics, and technology.

My greatest supporter has undeniably been God, whose guidance and blessings have been invaluable on my journey. Additionally, I'm grateful for the support of my wonderful team members, Seyedsajad Jalalsadat and Atieh Koochakmanesh. Together, we've tackled challenges and celebrated successes, making this journey even more fulfilling.

Well, I believe that the journey to becoming a great designer is ongoing. I may not consider myself a great designer just yet, but I'm dedicated to continuous learning and improvement in my craft. Staying curious, open-minded, and committed to honing my skills are what I believe will ultimately help me grow and evolve as a designer. What helped me become a designer? Well, it all started with a passion for creation, which I believe has been a part of me since I was a baby. From early on, I found joy in experimenting with shapes, colors, and ideas. Over time, this curiosity grew into a desire to express myself through design, and with dedication and hard work, I've been able to pursue that passion.

Well, depending on your perspective, some difficulties can actually help you become a better designer. For me, learning new software was challenging, but it ultimately expanded my skill set and made me more versatile. Time restrictions can be tough, but they also force you to prioritize and work more efficiently. And yes, taking that first step into design can be daunting, but overcoming that fear is often the beginning of a rewarding journey of growth and creativity.

I believe designers should present their work visually, as the essence of design is best captured through imagery. The most effective way to do this is by using high-quality photos. Photos allow the audience to see the details, craftsmanship, and context of the design in a way that words alone cannot convey. Additionally, including visual aids like sketches, mockups, and prototypes can provide insight into the design process and demonstrate the evolution of the work.

Accompanying these visuals with descriptive text is also very useful. Text can provide context, explain the design choices, and highlight key features that might not be immediately apparent in the images alone. This combination of visual and textual elements creates a comprehensive presentation that can effectively communicate the designer's vision, process, and the value of their work.

My next design project revolves around innovative lighting solutions. I'm currently working on a series of concepts that explore the intersection of functionality and aesthetics in lighting design. The aim is to create lighting fixtures that not only illuminate spaces effectively but also serve as artistic focal points within a room.

You can expect to see designs that incorporate cutting-edge technology with sustainable materials, ensuring both energy efficiency and environmental friendliness. I'm experimenting with different forms, textures, and interactive elements that respond to the user's needs and preferences. These designs will reflect a blend of modern minimalism and organic forms, providing versatile solutions for various interior settings.

In the future, I plan to continue pushing the boundaries of design by exploring new materials and technologies, and by collaborating with other creative professionals. My goal is to create pieces that are not only beautiful and functional but also contribute positively to the spaces they inhabit and the people who use them.

My ultimate goal as a designer is to explore the endless possibilities in design and uncover new ideas that have yet to be imagined. I believe there are countless innovations waiting to be discovered, and my mission is to bring these ideas to life and share them with the world. By pushing the boundaries of creativity and embracing challenges, I aim to contribute fresh perspectives that inspire and enrich the universal design landscape.

I believe people expect an esteemed designer to enhance their lives by creating environments that promote a sense of wellbeing and improve overall quality of life. Beyond aesthetics and functionality, my goal is to design spaces and products that foster a deeper connection with our surroundings, contributing to a sense of harmony and happiness in daily living.

Design has the unique ability to cultivate a sense of calm and enhance psychological well-being, enabling individuals to think more clearly and deeply. By creating environments and products that promote tranquility and mindfulness, designers can positively impact mental health and overall quality of life. Moreover, thoughtful design encourages people to engage with their surroundings more meaningfully, fostering a greater appreciation for the beauty and complexity of the universe. In this way, design not only improves our immediate surroundings but also encourages a broader perspective and a deeper connection to the world around us.

I'm currently immersed in designing the lighting for a large adventure shop specializing in mountaineering, climbing, and hiking gear. My focus is on creating a lighting scheme that not only illuminates the space effectively but also enhances the presentation of the products. By strategically using lighting techniques such as accent lighting, spotlights, and ambient lighting, I aim to highlight the rugged textures and intricate details of the adventure items. This approach not only improves visibility but also creates a dynamic and immersive shopping experience that resonates with outdoor enthusiasts. I'm excited about the opportunity to marry technical expertise with creative design to elevate how these goods are showcased and perceived in the shop environment.

The projects that have given me the most satisfaction are those where I've been able to deeply connect with the vision of the client and the essence of the project itself. Whether it's creating a serene and inviting space or designing a dynamic retail environment, the satisfaction often comes from aligning my design concepts with the client's expectations and the unique mood of the project. Projects that challenge me creatively and allow me to explore new ideas are particularly rewarding. Ultimately, seeing the project come to life and witnessing how it positively impacts its users brings me immense happiness and fulfillment as a designer.

In the coming years, I would like to see a greater emphasis on sustainable and environmentally responsible design practices across the industry. Integrating renewable materials, reducing waste, and embracing energy-efficient technologies can significantly reduce the environmental footprint of design projects. Additionally, fostering more inclusivity and diversity within the design community is crucial. Encouraging collaboration with diverse perspectives can lead to more innovative and culturally relevant designs that better serve global audiences.

In my mind, every design that is grounded in principles of universe design—aligned with physics and mathematics—holds a special appeal. I find minimal design particularly compelling for its ability to distill complexity into essential elements, creating elegant and functional solutions. Embracing these principles alongside advancements in digital tools and technologies offers exciting opportunities to streamline the design process and enhance creativity. Together, these changes can lead to a more sustainable, inclusive, and technologically advanced design industry in the future.

I believe the design field is moving towards a future defined by sustainability, technological integration, and human-centered design. There's a clear trend towards embracing sustainable practices, leveraging advancements in technology like AR and VR for innovative design solutions, and prioritizing inclusive environments that enhance user experience. Minimalism and simplicity will continue to influence design aesthetics, promoting clarity and efficiency. Interdisciplinary collaborations and data-driven insights are also shaping the evolution of design, ensuring that projects are both responsive to user needs and culturally relevant. Overall, the future of design holds promise for creating more sustainable, technologically advanced, and human-centered environments that improve quality of life.

The timeline for finalizing a design project can vary depending on its complexity and specific requirements. I'm accustomed to adapting to different project timelines, sometimes completing projects within a day for smaller tasks that require quick turnaround, while larger and more intricate projects may take several weeks to ensure thoroughness and attention to detail. My priority is always to deliver high-quality results efficiently, focusing on the project intensely to meet deadlines without compromising on creativity or precision.

When I have a new design project, I start by finding an idea. Sometimes, ideas come to me suddenly and unexpectedly. Other times, inspiration comes from simple, everyday things, or from identifying a need for more comfort or efficiency in my surroundings. Technical issues can also spark new ideas. Once I have an initial idea, I spend time thinking deeply about it, exploring different angles and possibilities to develop it further. This process of ideation and reflection is crucial in laying a solid foundation for the design project.

My life motto as a designer is that every person must strive to be effective for the world. I believe in creating designs that not only fulfill their intended purpose but also contribute positively to the broader environment and society. This philosophy drives me to ensure that my work enhances people's lives, promotes sustainability, and inspires positive change. By being thoughtful, efficient, and purposeful in my designs, I aim to make a meaningful impact and encourage others to do the same.

I believe it's a dynamic interaction where both design and trends influence each other. Design has the power to set new trends by pushing boundaries, introducing innovative concepts, and responding to evolving needs and preferences. Simultaneously, trends in culture, technology, and consumer behavior shape design directions by influencing aesthetics, materials, and functionality. At the convergence of design and trends, unique and impactful creations emerge, reflecting the zeitgeist of their time while also setting new standards for innovation and style. Ultimately, the best designs in the world often become trends themselves, illustrating how exceptional design can define and redefine what is considered fashionable and desirable in society.

Technology is integral to my design process as I immerse myself in the latest advancements and continuously integrate them into my work. By staying informed and exploring new technologies daily, I enhance my ability to innovate and create forward-thinking designs. Whether it's leveraging cutting-edge software for 3D modeling and rendering, or incorporating sustainable materials and smart technologies into projects, technology empowers me to push the boundaries of creativity and functionality. This fusion of technology and design not only enhances efficiency and precision but also allows me to deliver solutions that are both innovative and impactful in today's rapidly evolving world.

My design process typically begins with pencil and paper, where I sketch and brainstorm initial concepts. Once I have a solid foundation, I transition to Adobe Illustrator to refine and digitize my ideas. Illustrator allows me to create precise vector graphics and explore different visual elements. Afterward, my team collaborates using various design and modeling software to further develop and refine the concepts. These tools enable us to visualize designs in 2D and 3D, ensuring that we achieve both aesthetic excellence and functional feasibility in our projects.

Color, materials, and ambient factors are essential elements in design, each playing a distinct role. For me, the design process typically begins with exploring colors to establish the mood and visual identity. Colors evoke emotions—warm tones create coziness, while cool tones promote calmness—and guide the initial concept. As I progress, I consider materials to complement and refine my initial ideas. The choice of materials influences not only the tactile and visual qualities of the design but also its durability and sustainability. Additionally, ambient factors such as lighting and spatial arrangement are carefully considered to enhance usability and comfort. By integrating colors, materials, and ambient elements thoughtfully, designers can create cohesive and functional environments that resonate with users and reflect their intended mood and purpose.

I appreciate when people ask technically focused questions about my designs, such as how they are made, how they will be installed, and how they should be used. These questions allow me to share the intricacies of the design process, from material selection and fabrication methods to installation techniques and operational instructions. By discussing these technical aspects, I can showcase the thoughtfulness and precision that goes into creating functional and innovative solutions. It also helps ensure that users understand the design's capabilities and how best to utilize them to achieve optimal performance and satisfaction.

When I see a new great design or product, I am filled with a sense of respect and encouragement. I am often amazed by the creativity and innovation that designers bring to the table. It inspires me to push my own boundaries and strive for excellence in my work. Great designs provoke admiration for their ingenuity, functionality, and aesthetic appeal, prompting me to analyze and appreciate the thought process behind them. Overall, encountering exceptional designs fuels my passion for the field and motivates me to contribute meaningfully to the world of design.

My ideal design partners are Seyedsajad Jalalsadat and Atieh Koochakmanesh, who share my vision and contribute immensely to our projects. They are not only talented but also understand and enhance my ideas, leading to collaborative synergy that propels our designs forward. Co-design is crucial to our process as it allows us to leverage each other's strengths, brainstorm creatively, and refine concepts collectively. Working together, we achieve comprehensive and innovative solutions that exceed individual capabilities. This collaborative approach not only fosters mutual respect and trust but also ensures that our designs are well-rounded and impactful.

My two partners, especially my girlfriend Atieh Koochakmanesh, have had a profound influence on my design journey. Their insights, creativity, and collaborative spirit have shaped our projects significantly. Atieh brings a unique perspective and a keen eye for detail, pushing me to explore new ideas and approaches. Together with Seyedsajad Jalalsadat, they form a dynamic team that challenges and inspires me to elevate our designs to new heights. Their influence extends beyond technical expertise; it encompasses a deep commitment to innovation and excellence that drives our shared vision forward.

Among the many books I've read on design, "1000 Lights Vol. 2" and "Lighting Perspectives from ERCO Company" have had a profound impact on my approach. These books delve deep into the intricacies of lighting design, showcasing a diverse range of innovative concepts and applications. They have significantly influenced my understanding of how lighting can transform spaces, evoke emotions, and enhance architectural elements. By studying these books, I've gained valuable insights into the artistry and technical aspects of lighting design, inspiring me to integrate sophisticated lighting solutions into my own projects.

I developed my skills as a master designer by first focusing on observing closely, then deepening my understanding through thoughtful reflection, and finally, putting in dedicated hard work. By keenly observing design trends, architectural innovations, and artistic expressions, I gained valuable insights into effective design principles and aesthetics. This attentive observation provided a strong foundation for me to think critically about design challenges and possibilities. Coupled with dedicated hard work, this approach allowed me to refine my skills, innovate, and consistently deliver impactful design solutions.

Meeting and discussing with Jean Nouvel, Thomas Edison, Achille Castiglioni, and Axel Meise would be incredibly enriching due to their contributions to architecture, design, and innovation.

Achieving fame often requires a combination of opportunity, hard work, and having clear goals.

Favorite color: Blue
Favorite place: Home
Favorite food: Kebab
Favorite season: Spring
Favorite thing: Balls
Favorite brand: Starbucks

For the latest A' Design Award, our journey with the photo set was quite eventful. Initially, we changed our photos three times as we continuously sought perfection. After each session, we initially felt satisfied, only to realize later that improvements were still possible. Finally, we decided to take photos in a small studio, which proved to be the ideal setting. It took us about 30 minutes, but we were confident that these photos captured our design in the best possible light. This experience taught us the importance of meticulousness and persistence in striving for excellence in presentation.

For me, as a designer, starting the day with the sunrise and early morning tranquility is a source of great inspiration. Although it can be challenging to wake up early, I cherish the calmness and quietude of that time. It allows me to focus deeply on my designs and cultivate ideas that grow steadily in my mind. This peaceful beginning sets a positive tone for the day, motivating me to immerse myself fully in creative exploration and problem-solving. Embracing this quiet time helps me stay motivated and committed to pushing the boundaries of design innovation.

When I was a child, my curiosity often led me to dismantle things to understand how they worked. One memorable incident was when I accidentally damaged an old clock, and to my surprise, it started working again. While it wasn't obvious then that I would become a great designer, my early fascination with understanding mechanisms and how things operate laid the foundation for my future interest in design and innovation. It taught me the importance of exploration and experimentation in discovering how to improve and create new things.

Predicting a thousand years into the future is quite challenging, especially considering the rapid technological advancements we've seen even within the past few decades. It's possible that in a thousand years, humanity may return to simpler ways of living for better health, resembling the primary stages of mankind. However, I'm optimistic about the next hundred years. I believe that everything will be of better quality, and we will see significant growth and improvements in design. Innovations in technology and design will continue to enhance our lives, making the future brighter and more advanced.

I want my fans to know that my design philosophy centers on seeing better and better. By observing everything around us, we can solve its complexities. Although things might seem very complicated at first, they become simpler the more you look at them. This approach allows us to break down problems and find elegant solutions. I believe that with this mindset, anyone can become a creator in the very near future. My journey is about constant improvement, deep observation, and simplifying complexities to create impactful and innovative designs.

At HOBO, we started out by buying lighting designs from other companies, then switched to buying from China. We liked their designs but wanted to put our own twist on them, so we asked the Chinese manufacturers to customize them to our liking.

After a while, we decided to bring production closer to home. We used my father's factory and started making our designs ourselves. It was a big step for us, but it allowed us to have more control over the process.

Now, we handle everything from designing to making and selling our products right here in our country. It's been a journey of learning and growth, and we're proud of what we've achieved. We're committed to keeping up the quality and staying true to our vision as we move forward.

Design is about creative problem-solving, marrying functionality with aesthetics to address challenges and enhance experiences. It involves understanding user needs and desires to craft meaningful solutions, whether it's designing user-friendly interfaces, sustainable products, or space layouts. A good design blends technical precision with artistic expression, ensuring effectiveness and beauty. Quality lighting is essential, setting the mood and ambiance of a space. By considering function, aesthetics, and user preferences, designers can create impactful solutions that strike the perfect balance between form and function, aesthetics, and technology.

I specialize in designing technical lights that double as decorative elements, merging functionality with aesthetic appeal to elevate the ambiance of a space.

The IO model from OCCHIO is a stunning example of contemporary lighting design that combines elegance, functionality, and innovation.

What sets the IO model apart is its modular design, which allows for customizable configurations to suit various lighting needs and architectural settings. Whether used as a pendant, wall-mounted, or ceiling-mounted fixture, the IO model offers versatility and flexibility in lighting design.

The first project I designed for a company was a package design for my products. I focused on creating designs that would enhance the product presentation and ensure practicality during transportation and display.
For first lighting design, I worked on a cylinder-shaped light fixture that featured a screw-less installation design.

My favorite material in design is aluminum. Its lightweight properties make it versatile for various applications, and the ability to anodize it opens up a wide range of possibilities for color and finish. Additionally, aluminum's suitability for machining processes allows for precise and intricate designs, offering flexibility and precision in manufacturing.

In terms of technology, LED technology stands out to me as truly amazing. The integration of LEDs into lighting fixtures has revolutionized the industry, allowing designers to create lighting solutions with compact light sources. Integrated LEDs offer efficiency, longevity, and versatility, enabling designers to explore innovative and creative lighting designs while maintaining energy efficiency and sustainability.

I feel most creative when I wake up early in the morning and know I have a busy day ahead with many tasks to accomplish. The pressure of a busy schedule seems to ignite my creativity, pushing me to think more innovatively and efficiently to tackle the day's challenges.

Additionally, creativity sometimes strikes unexpectedly, often with a sense of humor inspired by nature. Whether it's observing the beauty of the natural world or finding humor in everyday situations, these moments of spontaneity often lead to some of my most creative ideas.

In my design process, I prioritize functionality, aesthetics, sustainability, and innovation. Functionality is paramount, ensuring designs serve their purpose effectively and enhance usability, while aesthetics are carefully considered to create visually appealing designs. Sustainability and durability are key considerations, with a focus on minimizing environmental impact and ensuring longevity through eco-friendly materials and production methods. Innovation drives my creativity, as I constantly seek fresh ideas to push boundaries and challenge conventions, resulting in designs that are not only functional and aesthetically pleasing but also unique and inspiring.

When I design, the emotions I experience are deeply personal and intertwined with my creative process. My friends Seyedsajad Jalalsadat and Atieh Koochakmanesh play an integral role in my design journey, serving as trusted collaborators and sources of inspiration.

There's an initial spark of excitement and anticipation as we embark on new projects together, fueled by the opportunity to exchange ideas and perspectives. As we immerse ourselves in the design process, I feel a sense of focus and determination, knowing that we are working towards a shared vision of excellence.

At times, there's a surge of satisfaction and pride as our concepts take shape and evolve into tangible designs, a testament to our collective creativity and dedication. Yet, there are also moments of doubt and uncertainty, where challenges and setbacks test our resolve and push us to grow as designers.

Through it all, Seyedsajad Jalalsadat and Atie Koochakmanesh, these emotional highs and lows are an integral part of our creative journey, shaping our perspectives and driving us to constantly strive for innovation and excellence in our work.

When my designs are realized, I feel a rush of excitement and satisfaction. Seeing my ideas come to life fills me with pride and joy. It's a rewarding moment that motivates me to continue creating and pushing the boundaries of my creativity.

A design is successful to me when it resonates with people and is accepted by them. While functionality, aesthetics, and innovation are important, the ultimate measure of success is how well the design connects with its audience. When people embrace and appreciate a design, finding it useful, intuitive, and visually appealing, that's when I consider it truly successful.

When it comes to judging a design, my approach is thorough and deliberate. I believe in giving each design the attention it deserves, beginning with a careful examination of its potential for growth. Even in its early stages, I look for signs of innovation and evolution, seeking out elements that demonstrate the designer's commitment to progress.

Data analysis is a crucial step in my evaluation process. I dive deep into the details, poring over the data associated with the design to gain a comprehensive understanding of its scope and implications. This meticulous examination allows me to uncover insights and opportunities that may not be immediately apparent, informing my assessment and guiding my feedback.

Presentation is another key consideration for me. I value designers who take the time to craft compelling presentations that effectively showcase their work. A well-prepared presentation not only highlights the strengths of the design but also provides valuable context and insight into the designer's thought process. I appreciate designers who use their presentation time wisely, focusing on the aspects of the design that they believe are most deserving of attention.

In addition to visual elements, I pay close attention to the accompanying text. Clear and concise explanations help me understand the designer's intentions and reasoning behind their decisions. I look for designers who are able to articulate their ideas effectively, providing insight into their creative process and the thought behind their design choices.

By taking a holistic approach to evaluation, considering both the visual aspects of the design and the narrative that accompanies it, I aim to provide meaningful feedback that helps designers grow and improve.

I see designers as the architects of a better world. Their job isn't just about making things look good or work well; it's about making sure they're good for people and the planet.

Designers have a big responsibility to think about how their creations affect everyone and everything around them. That means considering things like how to use less energy, make things that last longer, and are easy to use for everyone. They also need to keep improving their designs and share their ideas with others to inspire positive change.

But it's not just about what they make; it's also about how they make it. Designers need to think about using materials that are good for the environment, treating people fairly, and making sure everyone can enjoy what they create.

At the end of the day, being a designer is about more than just being creative. It's about making a positive impact on the world, one design at a time.

I believe that the world will continue to be filled with countless designs, each offering its own unique contribution to our lives. As long as there are challenges to solve and beauty to create, there will always be a need for designers to work tirelessly on new designs. I look forward to witnessing the evolution of design and discovering inspiring creations every day.

My design inspiration comes from a mix of nature's beauty, stories from art history, adventures in new places, and the everyday moments of life.

Nature always surprises me with its colors, shapes, and patterns. Whether it's a flower petal or a mountain peak, there's always something to inspire my designs.

Learning about famous artists and designers from the past is like going on a time-traveling adventure. Their ideas and creations show me new ways to think about design.

Traveling to different places opens my eyes to new sights and sounds. From bustling cities to quiet countryside, each place has its own charm and inspiration.

But inspiration isn't just about big adventures; it's also in the little things we do every day. Whether it's watching a sunset or chatting with friends, there's always something to spark my creativity.

And when it comes to trying new things, I like to play around and see what happens. Mixing colors, trying different materials - it's all part of the fun of being creative.

In the end, my inspiration comes from the world around me - from nature, history, travel, and everyday life. It's all about finding beauty and joy in the things we see and do.

My design style is rooted in minimalism and technical precision, aiming to achieve high efficiency and quality of light while minimizing environmental impact. I prioritize sleek, understated aesthetics that seamlessly integrate with various spaces, focusing on functionality and user experience. By leveraging advanced technologies and sustainable practices, I strive to create lighting solutions that not only enhance ambiance but also promote energy efficiency and environmental sustainability.

Living in Iran, I draw inspiration from its rich cultural heritage, which often influences my designs. The intricate patterns, vibrant colors, and traditional craftsmanship of Iranian art and architecture inspire my aesthetic sensibilities. Incorporating elements of our cultural heritage into my designs adds a unique and distinctive touch, enriching the overall aesthetic appeal. However, there are challenges as well. Limited access to certain materials and resources can sometimes constrain design options, and navigating regulatory requirements may add complexity to the design process. Despite these challenges, I believe that living in Iran offers a unique perspective that enriches my designs and allows me to create meaningful and culturally resonant products.

I work for my company now, But I'm so flexible.

Know What You Want: Start by clearly defining your project goals and budget.
Check Their Work: Look at the designer's past projects to see if their style matches what you're looking for.
Ask Around: Get recommendations from others who have worked with designers before.
Communicate Clearly: Make sure you're both on the same page about deadlines, revisions, and payment.
Respect Their Expertise: Trust your designer's creative input and give feedback respectfully.
Keep It Professional: Pay on time and be professional in all your interactions.

keeping calm, thinking ,painting , modeling

lighting, furniture, tiny element, computer, glasses

Every day is a new story, different from the last.

See with clarity and diligence, and persist without weariness. These qualities will guide you far in your journey as a designer.

For me, being a designer is a realm of endless creativity, personal growth, and diverse opportunities. However, the subjectivity of design and the pressures of meeting expectations can sometimes pose challenges for others involved in the process.

In my view, there's no singular 'golden rule' in design. Instead, it's a dynamic and multifaceted field where principles can vary depending on context, audience, and objectives. Flexibility and adaptability are key, allowing for creative exploration and innovation without being bound by rigid rules.

Coffee, Pencil, Paper

In design, time management is key. I prioritize tasks, use time blocks, and leverage tools for efficiency. Collaborating with friends like Seyedsajad Jalalsadat and Atieh Koochakmanesh adds another layer of support, making the process smoother and more enjoyable.

The design timeline for moderately complex objects typically ranges from 2 to 5 months, allowing for thorough research, ideation, prototyping, and refinement.

how are you a designer? :)

Lighting engineer and lighting designer

Architects, interior and exterior designers and every one who like better life.

I enjoy high design work for its minimalistic elegance and the opportunity to create visually stunning and impactful experiences.

Continuing to showcase my designs in awards and competitions.

I have a good team:
Seyedsajad Jalalsadat
Atieh Koochakmanesh

They are best designer

They are secret, I have some ideas

Email: hobo.iran@gmail.com
Whatsapp : +989125225145
Instagram: HOBOTEAM

I would like to extend my heartfelt thanks to Seyedsajad Jalalsadat and Atieh Koochakmanesh, who are not only my best friends but also valuable team members. Their dedication and support have been instrumental in our collective success.