Interview with Masoud Serati Nouri

I discovered my interest in design since I was a teenager. Accordingly, I chose the field of architecture in the university. After working in this field for ten years, I entered the field of jewelry design to expand my experiences and personal growth. Now, I am studying in Istanbul. And I am working on making jewelry in my atelier. My jewelry consists of precious decorative stones that are cut both inside and outside.

Designing jewelry decorated with precious and colored stones was the field that I studied in Istanbul, cutting stones into desired shapes for use in jewelry is now my specialty.

It can be said that this feeling cannot be expressed in words, everyone should follow the path of discovery and intuition. I mostly design by being immersed in my fantasy world, which naturally consists of culture, experiences, interests, past and many concepts, and based on this, the form and language of the work is formed in the final stage.

The painting that I have been interested in since I was a teenager.

Participating in international exhibitions, including the Vicenza and Hong Kong jewelry fairs, is one of my plans, and naturally, other important exhibitions. Playing with colors and stones as well as exploring new ways of designing and making jewelry has always been my favorite subject and I am looking to continue it now. Another of my plans is to study academically in this field, another one of my plans in the coming years, which I decide to continue in Italy.

Strengthening imagination and manual design, then being equipped with new software and digital systems.

Only one sentence is enough in this context and that sentence: focus on your interest and equip yourself with the tools that will lead you to your goal.

Naturally, starting work in the workshop is the beginning of my day, but before going to the workshop, I try to read an article related to jewelry. These days, I am very busy learning about sales and management, which is becoming more complicated every day. As I mentioned in the above questions, sales management training and organization management is one of the things that designers should be equipped with.

In my opinion, with the expansion of the digital world and, of course, the expansion of the tastes of the people of the world and the complexity of everything, there is no such thing as a trend anymore, of course, if there is, I would rather be a trendsetter than a trend follower.
I believe in my design style and the originality of the design, the trend is a kind of expansion of the way of thinking, which is basically temporary, but the original design is stable and lasting.

In my specialized field, which is jewelry, if I want to comment, I must say that the innovation in the form and concept of jewelry, as well as the visual appeal of the work so as to arouse the audience and their feelings, have brought the work close to good design to a large extent.

If I am satisfied with a plan, then I will end that plan. This satisfaction is the combination of different issues: reaching the concept I had in mind, coordinating the form and the concept so that the form has the power to express the concept, and of course, an inner feeling is also involved in this stage. At this moment, when I am answering this question, I have several half-finished designs that I have not been able to complete due to not being satisfied with their forms, and I am still tinkering and designing.

The luxuriate ring is very sacred to me, I have a good feeling about it, and it won awards in all competitions, that's why I can say that it is valuable to me, but a special and exquisite design that I will unveil at the Istanbul 2024 exhibition and is currently being made. I consider it my best work.

Valance Chan, in one word, consists of innovation and beauty and a new language of jewelry design.

Iran's culture, history, and art have always existed in my intellectual background, however, due to the cultural closeness I have with the people of Turkey, after my migration, I was greatly influenced by the city of Istanbul and its beauty.
Preparing for the Istanbul 2024 exhibition and unveiling new designs and of course the designs that win international competitions are on my agenda in this period of time.

Undoubtedly, working alone in today's world cannot be a good answer and option. I do the initial designs alone and alone, but the continuation of the work is a joint product of several artists.
The speed of today's complex world does not allow us to work individually, and we are constantly forced to systematize, which, of course, we wish it wasn't like this and the work would be out of Hermand's hands.

In general, I can say that the goal of my life is to live well by helping the society, and wherever this opportunity arises, I will do it to the best of my ability. At the very least, I consider it my duty to introduce the art of my country to the world.

Participating in this competition and winning two prizes in the jewelry section was a launching pad for me, which even caused me to migrate and expand my thoughts and enlarge my world.

This may be an inner feeling in the first stage, but in the next step, I have a special interest in creating and this has always been my motivation.

I chose to be a designer with an inner interest.

I have been doing jewelry design professionally for several years. I am mostly interested in modern design.

Surely more work and practice will be useful for them.

In my opinion, there must have been a lot of practice between the two.

The human concept of design and its adaptation to form is, in my opinion, the best design.

The human value that is taken into account in any project, in my opinion, is how good it is, and the reason for investing in a good project is that we designers have a responsibility to society that we must do well.

I always design for the whole of humanity by choosing human needs and values.

The use of ligaments or artificial intelligence as well as the use of light in jewelry.

In my opinion, there is no special secret other than practicing.

I mostly use architects who are numerous.

Parametric designs are always exciting to me because of their mysterious complexity.

Only the use of human concepts and the discovery of hidden aspects of human beings with the aim of elevating human life.

In my opinion, the answer to this question is nothing but practice and experience.

I must have been a designer, but in answer to this question I must say that I would have liked to have become a doctor.

n my opinion, it is a kind of discovery and intuition that the designer makes with himself in the first stages and then combines it with his studies to finally reach the design.

First the family and then some professors.

I feel more alone and relaxed with myself and I feel that it has affected me a lot.

Lack of design knowledge and software were my main problems.

I can not prescribe a specific method, but it can be said that the designer must know the market or the destination of the design.

In addition to general designs, I try to present a design in jewelry that is combined with technology or artificial intelligence.

Improving and beautifying human life as much as possible.

Present new and exciting designs with new ideas.

By examining and discovering the problems of society and providing solutions for them.

World competitions and competitions are very exciting for me and I have been very successful in my first year in them.

In any plan that I reach the desired final result, I am satisfied. At that moment, I feel that my heart and mind have reached perfect harmony and a pure plan has been born.

A kind of transformation and production of forms and functions that have not been seen until today.

My studio works more in the field of jewelry design and has always sought to produce better forms and works, and this goal can not be achieved without daily research and acquisition of skills and daily learning, which I always pursue.

Design for me is the creation of a new form with a permanent use, more communication with the user in all respects, often inspired by everyday life with the aim of improving human daily life as well as combining art with other fields of the humanities.

According to my research, most artistic personalities in all fields are interested in design. I am no exception and I am interested in designs such as architecture, lighting design, car design, charcoal and pencil design. I do them at the same time.

Jewelry design has been of special interest for several years, and I continue it with the aim of forming a manufacturing industry.

The ring was my first design for the academy.

I am interested in gold materials and conventional production technologies, but I am trying to use other materials as well as new technologies.

Standing up to the challenges of human life and thinking about them has always opened the way for me.

I consider only the human aspect with the aim of elevating human life.

Indescribable inner joy that I have never experienced in anything in my life.

I think I have raised a child who has great missions and is supposed to send a message of freedom to the whole world.

This is a wide-ranging discussion, but if I go into it very briefly, I must say that considering human existence and her emotions in design will certainly have a good result.

I will definitely think about the seed of design and the process in which I produced the design and I will review it to gather more results for myself.

In my opinion, from an atmospheric point of view, the important task of designers is to try their best to produce environmentally friendly products, and also in terms of responsibility towards society, I must say that given the chaotic political situation in the world, the message of peace must be conveyed. All plans are institutionalized.

Basically, in my opinion, the world trend is no longer predictable, but without a doubt, incredible progress will happen to the extent of miracles.

I did not have an exhibition before, but from now on I have decided to work more internationally and to be active in most countries as much as possible and to bring art to the attention of everyone.

I try to be inspired by human nature and emotions, and if I may say everything that is natural and related to human nature.

I am very interested in designing with soft lines and pages because I believe that the charm, beauty and excitement that soft design brings to human beings is definitely a feeling hidden in human beings that when they see that design, the same feeling awakens.

I live in Iran, which I have undoubtedly been greatly influenced by, because we have a rich culture and art, all of which have their own complexity that must be discovered. I have also benefited a lot from these hidden and visible angles of this art.

By introducing my art and explaining my opinion about design and art, as well as their jewelry, I assure them of pure work and try to work with them until the last moment to produce better work.

In my opinion, after measuring the designer's skill in design, they should trust him and give enough time to the designer to present the design, because design is in conflict with allocating time. The designer's mind should not be involved in the stress of running out of time.

Imagining the plan from all angles and being alone with yourself away from everyday life is the first and best step to start working, which is followed by studies and research to create a proper form.

Comfort, beauty, usability, minimalism and away from luxuries, as well as its ergonomic design.

Reading books and other hobbies is a small part of daily life after sleep, but most of the daily hours are spent on design studies and self-design.

First discover the field of your interest, then work and work and definitely work.

Given my strong interest in design, I can not really say anything negative, and on the other hand, there are important points, one of which is that we are responsible to people and we must be more and more active in improving their living conditions. This is just one positive thing about being a designer.

I do the design according to the human spirit and nature.

Creative mind and drawing power then software.

sources of inspiration and software and drawing on paper.

Due to my interest in design, I focus on it a lot and try to reach other things in the next stage and in the little time I have left.

In my opinion, this really depends on the concept of the subject of the work, but I will definitely try to reach a conclusion as soon as possible and present the final work.
سخعقزث

what is the good design? how can you design?

Expanding work in the field of design and cooperation with brands is my priority and also creating more communication is one of my special interests.

I had experience working in a team and I also work as an individual and as a team, depending on the working conditions.

I am active in most competitions, except for work for customers, which I hope will be published and available to everyone after winning.

They can contact me via email and Instagram tag:
masoud.serati@gmail.com
masoud_jewelrydesign