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Interview with Maryam Khaleghi Yazdi

Maryam Khaleghi Yazdi is an Iranian designer who loves exploring. In every work of art, she is seeking to explore and create a fresh and new aspect, and therefore she chose Graphic Design so with…

Designer Interview

24 July 2018

I have studied graphic design in bachelor and master degree. When I began to study this major in the university of Tehran I started to work as a freelance graphic designer. I considered every white surface a blank canvas ready to be dominated by my thoughts,and every scrap material, was a means for an adventurous handwork. My enthusiasm tothink and create urged me to go the art direction and study Graphic Design at art school.I had realized that to eliminate the boundaries for my thought I needed to free myselffrom the limitations and boundaries of computer, and therefore, have long taken theadvantage of using the simplest forms of physical materials to design and form my work.For instance, in one poster project, I used scrap cloth to do a patchwork on my mainsubject, and used hand embroidery to work on the details. In another poster, I decided toform my main subject out of a clay sculpture and photograph the finished object. Thisapproach can be seen in many items of my artistic portfolio, which is of course not limitedto posters. I believe that employing these techniques adds a personal touch to artworkand touches the heart

Although, I have worked as a senior graphic designer in different company, currently I prefer to introduce myself as a freelance graphic designer.

Design is repairing visual aspect of every thing.

I am inserted in branding and designing visual corporate identity.

My most favorite design is natural packaging of foods, like egg shell :)

it was a logo for an academic institute.

My favorite material are regular paper and pencil which I initiate my sketch with.

When an idea comes to my mind unintentionally.

I always try to focus on the main idea. I prefer to have thoughtful ideas which all people can interact with it.

Combination of excitement and obsession.

Combination of pride and shame.

A good design should digs in to the people's feeling.

The design should be done in most obsession.

Increasing the quality of visual taste of society.

It is transferring from the real world to the virtual world.

I was last year when I showed my first experience in the realm of motion design. I want to hold an exhibition next year with my experimental animations.

The most creative ideas come to my mind when I do not expect them. they come to my minds some times before sleeping at night, at bus or in the middle night when I am browsing on the internet.

I usually implement my illustration skill in my design. My works usually have a lot of details.

I live in the USA and far from my country which is Iran. I believe that making a distance from my own country has made me observe my cultural and visual features of my country properly as an artist.

I have worked as a senior graphic designer from 2012 to 2016, but I have been always active as a freelance graphic designer too.

They should always refer to the different database which are about talented graphic designers. These days some resources like Behance can help companies to find good designers.

I have a note file on my computer desktop where I type my ideas there. Whenever I get a project first I refer to that to see if there is any related idea about the new project there or not. If so, I try to improve it and if no, I start to brainstorm new ideas. Then, I sketch whatever is in my mind with paper and pencil and then talk about my ideas with my client. After being sure that my client and I are in a same page I start to initiate my ideas.

Chair, candle base, lamp, mirror and bed.

I get up every morning around 9:00. Then make a large cup of coffee for myself as main fuel, go to the work and stay in my work place till 12:00 am.

Dedicate their night time to review the works of good designers.

Positive: Designer usually do not have boring life. Negative: some people can not believe that designers need money for their life and try to make designers design for them for free.

Make every thing looks better.

Using the brain.

Adobe Photoshop, Adobe Illustrator, Adobe Indesign.

By separating the general task in to some small task and write them down on my white board.

It depends of the project, but If I focus on just one project it takes about three weeks to complete it.

Can you draw my portrait?

In 2015 I got employed in a Tech company started to work with some people who did not have any education or experience in the realm of art and design. Making interaction with those people was so novel for me.

Athens Film + Video Festival American association for the history of medicine

Those kinds of works which do not have very serious atmosphere because these kinds of works let me to be more creative.

I am going to expand my skills in the realm of UI and UX design.

I usually do it by myself.

I am designing some short gifts which narrate my situation as in immigrant in the USA.

Through my email: Maryamkhaleghiyazdi@gmail.com
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