Interview with Lam Kam Kun

As far as I can see, similar to modelling clay, in the face of different situations and different objects, "design” will present different shapes, but it depends on customers or audiences instead of designers. As a service industry, the design industry aims to serve customers or audiences, the work from which is a product or handicraft. Such product or handicraft will be deemed as a design if it carriescommercial value. If there is no commercial value, the work created purely based on the author's preferences can only be a creation rather than a design. That may sound pessimistic, but that’s the truth, because designer is nothing different from other professions or entitled to higher social status, it is just a very ordinary work to make money.

I like typeface design and poster design.

It always depends on the actual situation. But every time when I design a new work from scratch, I am full of wonderful fantasy at first, unfortunately, I am with disappointment when completing the design.

It always depends on the actual situation. But every time when I design a new work from scratch, I am full of wonderful fantasy at first, unfortunately, I am with disappointment when completing the design.

The quality of the design may be affected by a lot of factors. If we can complete high-quality works with mutual respect and trust, we will be happy, otherwise, it can only be regarded as the completion of a business transaction or a job.

Personally, I can't determine whether a design is good or bad, because everyone has a different perception of beauty.A design which I considered good from a professional perspective may be completely unacceptable or incomprehensible in the eyes of the public, or even fails to bring positive commercial or image reactions to the customer, making the customer believe that it is a poordesign.

I think it's too exaggerated. Being a designer is just a profession. I believe that everyone should carry a sense of responsibility for society and the environment.

As new technologies continue to emerge, design does not need to be dealt with by professional designers, and reducing costs is the eternal idea of large and small enterprises in the world. With the emergence of comprehensive AI and minimalist design apps, designers will have an increasingly reduced influence and development.

I live in Macao, which is a very small place. Although it was a commercial center where Chinese and Western cultures met hundreds of years ago, the current design education is not popular, and the public's awareness of aesthetic beauty is still weak. Although it has frequent business transactions, the design quality of large, small and medium-sized enterprises varies greatly.

After graduation, give yourself 3 years to engage in relevant design work, if there is no improvement after 3 years, or if your living environment has been declining, leave this industry as soon as possible and start again when you are still young.