Interview with Kevin Sun (SunGuang)

I am the co-founder and technical director of Gooest, my work is to provide multimedia solutions for the clients. Actually, creativity made me become a designer.

I did choose to become a designer, and I like it.

I design interactive and digital artworks, I wish to design more artworks combined with new technology, art, cultures.

A good designer is to create a design, but a great designer is to create a better society and promote human history.

Most time I design for my clients. I will design what is in my deep heart (just for myself) if I have free time.

I always think that I am a new designer, and maybe the next design is the greatest.

Design is creativity, innovation, and imagination.

Be passionate about everything you do, the best will follow.

I think the design sets the trends.

The technology is the core role when I design.

UNITY3D，Processing，GPU，SHADER，TD ，HLSL，C4D，3DMax，Maya，AE，
PS，C ++，C＃

I will think about if there is any element could be used for my client or designs to reach a special effect.

GOOEST was established in 2010; Establishment of institutions in Beijing, Guangzhou, Shanghai, and Daqing, with a total office space of more than 7000 square meters. It is a state-level high-tech enterprise with "double soft" certification and "ISO9001" international quality system certification. State-level advanced technology enterprises. At present, 47 items of software copyright, 22 items of product registration, 7 items of copyright and 8 registered trademarks have been obtained.
It is the first enterprise in China to put forward the concept of "interactive multimedia". Interactive multimedia technology is widely used in the exhibition hall, children's multimedia interactive theme park, science, and technology education, digital art exhibition, commercial space, bank, catering and the various walks of life.

Creativity can be based on the discovery of an existential reality or an ideational theory constructed to explain some phenomena. And the design is to make this creativity to life.

I Like to make creations by computer, such as digital art, large-scale light and shadow art, etc.

II would like to show the real exgisting Physical elements in Nature in an abstract and simple way.

UNITY 3D/GPU/SHADER/TD

I feel really creative when I am staying at my office alone.

How could people interact with the design and whether people could really immerse themselves in the design.

The power of humans and nature. Life comes from nature, fights with nature, and blends with each other ( actually, the life back to nature finally)

I am proud of it.

As our core values state, be passionate about everything you do. When you’re propelled by a genuine commitment to be the best you can at what you’re doing, the results will follow.

For interactive design, I will consider first if the design could strike a responsive chord in the hearts of its experiencers or visitors.

In my opinion, the goal of a designer is to provide users with an unparalleled experience, the design is a kind of creation, and responsibility follows to make society and the environment better and advanced.

The " design field' is very large and there is no limit for it as long as meeting the requirements of the end-users.

The inspiration for "FLUIDS" comes from the flowing water of Nature. I expressed this entity's flowing water in code and dots and lines. I hope to integrate the people's personal experience into it, so they could Interact when they experience and immerse themselves in, they will guide the picture and be a part of this design.

My design is more focused on the field of digital + technology, I like to abstract the figurative objects, I like to use various new technologies to complete my ideas, and express them out through graphic codes and other forms, and I hope that they will generate certain Commercial value, to satisfy the multi-sensory requirement of most people and resonate in the soul.

I live in China. China has a history of 5,000 years, and various cultures of different regions have been formed in such a long history. They promote and rich my designs and I will Incorporate more Chinese culture into the design.

I am the Co-founder of Gooest, I used to design specific projects for my clients most time.

Please do not give so many limitations to your designers. A good designer is will give you what you really need and follow it.

UNITY 3D, GPU,SHADER,TD Advanced

For FLUIDS, it took 2 months.

Who do you design for? What are the requirements? What are the meanings? How to achieve it?

As an interactive creative director providing technical support for my clients.

Museums, business centers, entertainment parties, and others.

I like digital art and artwork with immensity and interaction. Let people interact with design and immerse themselves in it.

There are many great ideas in my mind and I am planning to make them come true to be complete projects.

I have my own working team, sometimes I develop designs with other teams and sometimes I develop by myself.

Yes, I'm making some interactive experience immersive works with large scenes, related to CAVE, and some immersive experience works that scan and generate point clouds in 3D, and try to combine Chinese traditional culture with it

By email ooph@qq.com or nancy@gooest.com