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Interview with Kenmura Jeng

I have been exploring the relationships between object and life during my career life. I start to investigate the objects around us in our daily life.

Design Legend Interview

20 May 2019

I have been an ID designer since I finished my B.A of Industrial design from college in Taiwan. After working two years , in order to have different experience, I went to Northumbria university of England to study for a master's degree. Now I am working as a industrial designer in D-Link . And I invent with friends to develop our own brand "Melting. We like to express our idea for design and life through our product.

I like to draw and disassemble machines since I was little. Ever since I know about industrial design, I devoted myself in it. And that is how I become a designer.

I like design and I knew it since I was very young.

Because of my job, most of my design is for 3C products. However I am also fond of products for daily usage.

Concentrate on the projects that you are doing every time, to accumulate experience and deepen your thoughts.

It a difference between get a job finished and get a job well done.
I mean you have to put your vision over market, production and consumption ..all of them.

It takes a considerable thoughts to have a good design, Not only the sales performance tells, time will also prove it.

People would take objects of good design like a treasure, they would likely to promote and share with others.

I have more time , I am always willing to design for objects that I never tried before.

My dream project is for medical instruments, not for using in the hospital, for using in every family instead, to help people to manage their health.

I always put the lifecycle of my design for 10 or 20 years, what would they become after all these years.

There are too many design masters and legends to chase after them. Richard Sapper, Dieter Rams, Jasper Morisson, Edward Barbe, Konstantin Grcic, Ronan & Erwan Bouroullec...

I like coffee maker 9090 by Richard Sapper, and I have been using it for more than 12 years , it still looks great and functions well.

I think it is the CORM, Simple and elegant to use, CORM is an essential oil diffuser that helps stimulate and invigorate both your senses of sight and smell in everyday life.

Keep your curiosity and do not define yourself only in the field of design.
Need to look at the world with a wider points of view.

A cartoonist !

Design is to make decision on the detail parts for people,
Keep finding a proper alternatives for users

Most support is from my family and friends, and also the trust that given by my cooperating partners.

To think about more possibilities , which push us try to change

Taiwan has always been OEM for super brands, here people regards design with cheap and low value, therefore I think it takes considerable efforts to prove the value of design in my country.

It is a good method to present works through competition.

I hope to find suitable manufacturer to complete the products that I design.

To make people like the products that we design.

See the beauty and surprises !

A good design makes people feel good. When people are happy and satisfied, it is a good thing to our society.

Market react

In the beginning, it is just a simple idea for Shuttle.
After finding solution to the structure problem, we finally come out with the product that we imagine.

Now it is more and more convenient for the design tools.

Interactive design

2 to 3 months

I usually start by collecting data.

Maybe, We can expect users to enjoy life in different ways by our design.

When 2 Trends are happening at the same time , it is just like a circle, they affects each others, just do not know who is first and who come latter.

Technology helps to put my image into a ready shape

Rhinoceros/ Creo/ CorelDRAW/ photoshop....

It depends case by case, whether the product to show characteristics or hide it on purpose.

How to do this?

What a smart designer ! Never image about this design before.

In our team , we always view the projects by different points of view.
Everyone has his idea, and could propose effective suggestions.

Through interactions with people live around you, and people who you work with.

The design of everyday things by Donald A. Norman and Dieter Rams: As Little Design as Possible.

Keep thinking and thinking, no matter what it is, even it has nothing to do with design.
And check what people have done to inspire myself.

Must be Richard Sapper. His works always stand the test of time.

I have awarded with many medal , including IDEA, IF , REDDOT and Good Design…etc.
For me it is an encourage and recognition, it has nothing to do with fame.
There are too many great designer in the world, everyone is making good designs, and I am only one of them.

My favorite color is Cherry red
Place: Lake Lucerne
Food : Taiwanese traditional dishes
Season : Autumn

There are too many memories and it is hard for me to pick one one

Obey to the nature of what I am.
Because I like to design , I always feel energetic and natural when I am doing it.

When I was a child, I was always a fanciful person.
I first contacted with design at age of 16, and I started to imagine that I could become a famous designer in the future.

Soon after, humans need to upgrade themselves to survive.
That is humans will become new races.

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