Interview with Keitaro Sugihara

I like to switch between materials like paper collage and working on the computer. Frequent change of art mediums and tasks is what keeps it interesting for me.

To be honest, it is probably after I had some beer.

When working on a design, I focus on making sure all graphic elements are working well together in telling the story of the product.

Technique is important, but I think it is impossible to design something exceptional without genuine passion and interest for the work you're doing.

I think a quickly and intuitively understandable message is what makes a design good.

Last time my works were exhibited in 2020 in Tokyo. Next exhibition is planned to be in Nagano in 2022.

My 5 year old son is currently the biggest source of inspiration and emotions for me. Watching him learn and have fun by trying new things in a way that as an adult I would never consider trying is amazing and brings me joy and energy to create my works.

I like leaving some room for random chance to add a touch to my design and illustration works rather than pursuing line and form perfection. I combine hand-drawn illustrations, calligraphy, collage and digital medium, and I like to allow each project to grow naturally over time, adjusting it with each variation and client's response. I'd say my approach is a bit lazy, as I like to use recycled materials that I find occasionally or someone gives me.

In Japan, we have a saying "God is in the details", and we generally approach life with great attention to the smallest things. I believe this mentality is part of me too, which is helpful in design work.

Generally I follow this framework: research, sketch, conceptualize, explore possibilities, and decision. I make sure to discuss each step with my clients and publishers.

Iphone, soda maker, Sori Yanagi kitchen knife, a chair that I got as a gift from my friend, and all the plants we have at home.

For me, creative work is extremely fun and rewarding. The biggest downside is the constant sitting, which is bad for the back.

Considering lots of possibilities and creating as much variations as possible would be my golden rule. It's important for me to take the time to explore the idea, rather than quickly deciding on one path.

Communication and understanding of people is something you need both when you are working on a design alone telling a product's story, when you are brainstorming in a team to find the best solution, and when interacting with a client.

I use Adobe software on my iMac, and for creating collage illustrations I use acrylic paint and precision knife. My collection of graphic design and illustration books also helps a lot with finding inspiration.

It can take anywhere from one week to half a year or more, depending on the project. Recently I've been involved with a project which will take about 3 years to complete.

Most commonly I get asked about the methods and tools I use to create my works.

After trying a lot of jobs and failing a bunch of times, I learned to enjoy life in any situation.

I want to establish my own publishing company someday to publish books that I like. Also, living in Europe would be nice.

I believe working in a team and having access to different opinions is the best way to go.

Currently I am working on the second book of the "Who's that Eating?" series.