Interview with Junghye Yoon
Honeydew Rabbit has children's best interests at heart and values their fun and safe experience. The smiles of little kings and queens of the world never fail to warm the atmosphere.
Designer Interview
16 April 2014
Junghye Yoon was born in Seoul, Korea in 1982. I received my B.A. in Domus Academy, Milan in 2008. Since 2005, I have shown my work in many group exhibitions nationally and internationally. I founded Honeydew Rabbit Co.,Ltd. in 2011. What is design? What gives you a sheer happiness like a baby? I think the answer is design and creativity. I believe that the design is something that keeps a children’s imagination, and such design gives the connection with the world.
Honeydew Rabbit has children's best interests at heart and values their fun and safe experience. All Honeydew Rabbit products are designed and produced from children's perspective, by designers experienced in childcare and educators specialized in infant/toddler care.
I always design for humor, sensitivity, interaction.
furniture & lights
Arco Floor Lamp by Achille Castiglioni
Light for interior
Fabric & wood
During a break time or having a trip
User centric
Return to the innocence of childhood
Every mom would want to give the best to her baby.
Experience and keen insight
My judgment is worth doing it or not.
Non-toxic, environmentally-friendly materials and thoughtful, safe designs protect children's health and safety.
Customized design; Everyone is a designer.
“Freedom” Superstudio, Milano Design Week, Italy(Apr. 2013), MAISON&OBJET, Paris, France(Sep. 2014)
Nature and Animal
I like to mix and match colors and use soft and flexible material. I dream of world in rounded circle not in square shape.
Koreans are humble and polite. We were raised and taught to be considerate of others, and this nature of characteristic helped to make good design for human.
We are teamed with great people, the atmosphere is always enjoyable. We believe we change the world like Apple.
Person who has strong belief and values, who can express oneself well.
Frame Work, Scenario, sketch, value and so on.
Chair, table, rug, light, storage
Enjoy your design! Enjoy your life!
Have to make something new.
Capacity of expression
Depends on a project
What value will you present to the world as a gift?
Childbirth and infant care
Customers(babies, kids, parents)
Kids product, I would make a child smile.
Collaboration with big brand like as kids furniture or products
We work as a team. We always share about fun, safe and new.
ceo@honeydewrabbit.com