Interview with Jesper Legaard Jensen
Designer Interview
16 May 2011
Unlike many others, it was actually not until quite late I knew I wanted to become a designer. And at the time I started my education, I was still a bit unsure whether I wanted to be an architect or designer. But the design interest just grew, and during the first year of my studies I became sure that I wanted to do design.
I love how design can become meaningful to people, shaping the way we live and our relationships with each other.
I love how design can become meaningful to people, shaping the way we live and our relationships with each other.
I’m not employed at a studio at the moment, since I am doing a PhD about experience design.
Design is about physically shaping an experience that has a functional purpose.
Different kinds have different challenges, so I actually prefer a broad variety.
When I’m doing something else. That’s where the “unforced” ideas pop up.
Designs should be created for people – so making the design a great experience (desirable, usable, memorable) are key aspects of a design for me.
Whether the design creates a meaningful and purposeful experience. And whether it provides something new that "makes sense". - If it seems to have a "raison d'etre".
Naturally designers have a great responsibility. Just like we should expect the politicians to do their best to take good care of our country, people should be able to rely on the designers, to do their best to lead us towards a sustainable and worthwhile future.
Enjoyability. Designing experiences that makes our world more enjoyable.
Everyday objects and events – it can be a leaf falling of a tree, kids playing, or that I suddenly realize I could use a particular idea to solve a particular problem.
Classic but characteristic. Design should have personality and integrity. Leave a subtle smile on your face each time you encounter it.
Danish design is well known in most of the world – so naturally you can say there is a heritage to carry, but there is also room for many new interpretations of what Danish design is today, and lots of young Danish designers are already creating the new fairytale of Danish design. And that’s extremely exciting to be part of.
I put a great effort into getting to know the “soul” and personality of the company, ensuring that the design they receive from me can be part of leading the company into the future, building on the company’s inherent values.
The chemistry and communication between designer and company needs to be good – that’s much more important than – for instance - the designers portfolio.
If you think you are in doubt, you are actually not.
Meaning that if something about your design doesn't really feel right, it's probably because it isn't.
Meaning that if something about your design doesn't really feel right, it's probably because it isn't.
Common sense.
Longer than you expect. Besides from that, it REALLY depends on the product.
The easiest would be by email. See www.jesperlegaard.com for more info.