Interview with Jens Lattke

We are a full service agency for B2B communications, specialised in coporate publishing. The staff of Lattke und Lattke consists of marketing experts, graphic designers, copywriters, project managers and picture editors.

Design is making content and emotion visible and tangible. It makes boring things interesting and complicated things easy to understand.

I like to design all things that help people to connect. Whether it is corporate magazines, business stationary or even wedding invitations.

The first thing I designed was business stationary.

All kinds of paper. I love to translate emotion and content into easy-to-understand two dimensions.

When brainstorming together with my team – ideally with a glass of good wine in my hand – having a „gentle“ time pressure.

It needs to be technically neat, affectionate in detail and it must reflect the client’s needs and situation.

I feel inner excitement when I know „this is the perfect solution, I found the core.“

Proudness and insecurity.

A design is successful if it touches people, if it is intuitive to understand.

A good design has wit and esprit; it is technically neat and there is an idea behind it. It is not just decoration – every detail has a function.

Design will help people to understand a world that is getting more and more complex and diverse (e.g. iPad). It contributes more and more to a company’s success by setting it apart from its competition.

I find inspiration merely everywhere. In every printed piece of paper, in furniture, nature, people. Everything that awakes emotions is inspiration for me.

My design is straight, but detailed.

I live in an forester’s house in the country side of southern Germany. It is quiet but not far from the city – so a perfect place to work at. I am convinced that the cultural heritage of my country affects my designs.

I always try to think entrepreneurial. Design should never be an end in itself but should serve my client’s needs and aims.

Do not let the designer define the way you want to go. But as soon as you defined the way, trust and respect him. Do not take too many decision in your team – keep it small. You will find a good designer if there is an atmosphere of trust, respect, comprehension and sympathy. If this is given, it will work well.

Our kitchen, our Artisan Kitchen Aid, our flexform-sofa „Groundpiece“, our son’s Panton children’s chair and the lamp „Anta“ by Cut on my desk.

Remain true to yourself but put yourself in the client’s position. Stay curious and open minded and never become arrogant.

Positive: I made my hobby my profession.
Negative: Being creative at the push of a button is extremely exhaustive.

Apple computer, Quark XPress, Photoshop, FreeHand, all sorts of magazines, books, paperwork.

To be honest: This is the biggest challenge and I have not really found a solution yet.

1. Where do you get those ideas from?
2. Can we make the font size bigger?
3. Can we make the logo bigger?

Audi, Bosch, Linde, Rexroth, Siemens, Thyssen-Krupp, Volkswagen.

I do work both as a time and on my own – depending on the task.

Via phone +49 (0) 931 6606650 or website www.lattkeundlattke.de