Interview with Inga Jurane

I work as a freelancer.

The design can vary.
A design can decorate and hide mistakes, but it is better if the design is a solution of function and form.
In any case, a great deal of work and money can be invested in a design, but not the result, and vice versa - with minimal investment of energy and resources, it can produce what is needed.

I work in graphic design, but definitely interesting to create architecture, and interior, living space.

CD Album for Latvian Blues Band

The logo I draw for an ice cream shop. Now, of course, she is no longer there. The customer wanted the letters to be both forged and drawn. When I create a logo on my computer, it seems fantastic.

Paper, wood, plastic, clay, glass.

When i dont know how - when i learn new.

It is good to have a clearly defined and clear task as the basis for good work. If a lot of time and attention is paid to correcting the task, then the work will lose its strength.

Of course I'm happy if if i understand all clear.

Of course I'm happy if the result allows it.

It cannot be measured but felt when the customer or user appreciates it and is happy.

This is the most difficult question for me because there are many human factors involved in the decision making which are not at all necessary to be taken into account, but unfortunately. It must be said with certainty that this cannot be done objectively.

Most designers simply make money to make a living. Graphic design responsibility is not as important as architecture or environmental design. There are many mistakes in many design sectors. Correcting graphic design errors is not as difficult as architecture. I feel like a real disaster when it comes to spending millions of investors' money on building bats without thinking particularly about architecture. It is trendy today but sinking for over 20 years. An example with Olympic villages around the world. There are many such examples.

Time is a relentless examiner for any form of design.

Nowadays robotics and everything related to artificial intelligence is developing. The sense of design in this is very minimal. Basically, design is not as important as programming or electronics yet. Design simply follows this fashion of materials. So far, it's risky.

I did not participate in design exhibitions, but I actively participate in art exhibitions and create my own solo exhibitions. The group's last exhibition took place in Jurmala, Latvia - Biennial of Painting Marina.
The solo exhibition took place in 2018 at the Ziemeļblāzma Culture House in Riga.

Diversity in activities, nature, walks, just like most people. Good relationship.

I don't have one particular style. It depends on the customer.

I live in Latvia. For some designs, definitely yes. In our country, there are relatively many creative people, many artist-musicians, designers, many award-winning and world-famous. Our country is small and has something to be proud of. Of course, the economic situation is not the same for everyone. It makes you think more creatively. The advantage and disadvantage of the designs is that they follow fashion very well, which means that they imitate others well and have a sense of trend, but they also fall as quickly and new is needed. Maybe that's just my opinion, but still.

Mostly I do graphic design services for companies.

A large company has a whole team of people who choose the people and strategy for the job. Therefore, there are basically very few cases where a designer can recommend how and what to do when it comes to choosing a designer.

But as in all industries, you should choose a designer whose work you like.

Graphic design is a creative process, just like painting or making music.

There is no exclusive design in my home because it is very expensive and the living space of my family is quite small. I like to play with lighting. Changing the shape and layout of the lighting changes a lot without changing anything. Lighting is a wonderful tool.

My day is like many millions of other people. So is daily work. Duties at home, help for children. No big difference can be made.

Don't want to suggest anything if you don't ask me - if someone asks me specifically - I would definitely answer, but there is no one answer because everyone has their own thing.

Today's design is a bit distant from real life. Because the industry itself makes it very expensive and environmentally unfriendly. There are few examples where the function of helping people is clearly read. The key is bravery, success, recognition, profit. This is how I see it and I try to do the same.
I'd like to change it, but maybe it's not possible.

The designs are different, but when it comes to forms, we go back to antiquity. The golden cut has not occurred in the last ten years. But good still.

It is convenient if the author can combine his creative work with computer skills.

If the project allows Adobe graphic programs.

Time should be planned at the start of each project.

Preparing a design depends not only on me, but also on the people involved in the order, the more people it takes to design.

There is no single theme, each customer is different.

Artist in company Starlett. My first job with with computers. In work at this company i got important experience with computers technical skills.
Mediaparks internet solution agency. In work at this company i got experience with internet project building.

ITERO comunication group, Guest house Kuldīgas pils apartamenti, Moonshine Riga restaurant, Property management ASH,
Engels HUS, home made houses & production, ALBERI di PIETRA exclusive wooden sinks, Nato Stratcom Centre Latvia, Figure - fashion and design market line.

I work as a team and individually.

Most of the work in progress must be kept secret.