Interview with Hiroyuki Morita

For the name called "Studio Rope" there is meaning "let relations connect with each other beautifully, and strongly do the design such as a flexible rope". Our activity idea is to use the design to join relations together.

A method to become the world better.

I am good at a design of furniture and lights.

It is the project that featured the theme of a problem of the forestry of Japan. The project is finished to consume the tree that they were not able to use from the rule of materials. I suggested it as furniture.
I was able to send the suggestion for the problem that the present conditions happen in two international awards to a very important thing, I think.

Living tables

My favorite: natural materials / Japanese traditional technique.

When I talk with a person.

Occasion and makes method.

I feel interesting.

Sense of responsibility.

The suggestion is beyond the expectation of the client.

A gap of society and the suggestion.

In the case of the product suggestion, it is necessary to consider it until its life. Furthermore, you should decide material to the life of the product. You must act to let a client understand it. In other words I think that I give priority to productivity and profit and should not use resources more than required.

I feel the domain where a design can affect to increase. A designer may join a policy. Furthermore, I feel possibility for the suggestion for the rising nation. I think that it is a role of the designers that anyone suggests the system that can produce value.

It is display of international competition carried out in Tokyo. The next wants to approach furniture International Trade Fair in Milan and Stockholm.

It is a rope for example my design-style.
I let many relations connect with each other beautifully, and this is because it aims at strongly bringing about flexible value.
Therefore, my design approach begins by investigating the spot.

I live in Japan for a long time. Therefore, I will tend to respect traditional technique and resources. I am impressed with the design that brings the society value while respecting a tradition and resources.

I am still groping for it.

A designer needs enough communicative competence to understand the essence of the problem of things.
That designer will be useful for your company. And I think that I can understanding it if I watch a portfolio and a work.

Yes. The approach changes by the situation. However, I lead suggestion after many case studies by all means.

There are no words. I am one in a young designer.

I think that "intention" is more important than "skills".

I spend much time for an investigation and the understanding of the partner. Therefore, it is only the end of the project basically to manage at the time when I am detailed.

About the social responsibility of the designer.

It is the work that is all the most important. We should think so if us continue working as a designer continuously.

I am still groping for it. I want to enlarge the activity area a little more.

Usually I work alone. Sometimes I'm in the team where every specialty domain was mixed in temporarily.

Of course. I take the state that I can introduce one's design to anytime.

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