Interview with Harel Koka

I find interest in goal-oriented design such as logos, branding and creating a concept that is finally translated into a design language

For me, design is a way of life. It affects our emotions and everyday life and is around us every day, we just have to observe and enjoy it

I mainly like to design logos and products, these are works that characterize the client and his work in the best way

My favorite job to design so far was a logo for a bar for alcohol events, it was definitely challenging but satisfying

The technology that helps me the most is sketching, it's the best way to express my idea before the graphic programs

I feel the most creative when I'm preparing for work or a new challenge, that's when my head starts working and looking for new artistic directions

I find the most interest in graphic design, it fascinates me a lot

When I start designing I get excited and filled with motivation for a new challenge, it always excites me every time

When this happens there is no more satisfying feeling than that, like birth... birth of an idea, design and work

In my opinion, what makes a design successful is the concept embodied in it. If the concept is strong, clear and precise, all that remains is to convey it correctly to the client, and this is actually our challenge

First of all, if the concept is correct and communicated well

The responsibility of a designer, in my opinion, is to create an atmosphere, fulfill the client's dream and fill a special space in a person's life and in the visible environment

In my opinion, the future of design is endless. Always reinventing himself and making sure to be updated, so we will have to discover the answer ourselves

The source of my inspiration is actually the environment from which I constantly absorb and receive new artistic orientations

The style I am most attracted to is the minimalist style that illustrates a lot in a simple and special way, I believe I have found this style over the years while dealing in the field, my approach is to try to simplify the matter and illustrate it in a clean and precise way

I currently live and reside in Florence, Italy, one of the most artistic cities in the world and it gives me a lot and helps me grow and develop as a graphic designer

First of all, I think of an idea and bring it to fruition on the page where I simplify it, draw it and play with it until I finally get a concept out of it and express it as a more solid idea and a tip for starting work

Creative thinking, paying attention to the smallest details and the ability to express the ideas are definitely skills that every designer needs

A notebook, some pencils and of course the design software to transfer the idea from the hand to the computer. The passion and search for ideas never ends and I find inspiration in everything that surrounds me on a daily basis

You can find me on Instagram or leave a message at this email harelkoka@outlook.com