Interview with Golizi Khan

My brand was established in 2013 in Beijing, I and my three other designer friends Shared studio, we engaged in many different types of design work at the same time. Studio is located in Beijing 798 art center. This is a very creative place, very happy to work here.

Design has become a part of my life, I will to think about it every moment.

I like to challenge myself, so I like crossover, discuss problems with different areas of the designer. For graphic design , I like the poster design and Illustration , this is the place where the most that can give full play to my imagination.

En…. Actually it is difficult to answer this question, I am willing to accept all kinds of different categories of culture and design styles. In the Netherlands, graphic design is always has certain relations with construction, so Netherlands’s graphic design always conveys information definition and structural, this let me very fascinating. At the same time, the French design more favored artistic enthusiasm, also very attractive to me.

Well, I remember it is as if a brochure.

I like silk and the traditional process, as well as the 3-d printing.

When walking, or when I see something of interest.

Details, quality sense and creative.

When I was involved in the one I am interested in the project, I'll keep excited state, sometimes even so forget dinner time.

I think this time is the most excited and proud moment for every designer.

The time your pay and correct thinking methods.

The balance between the practical and beautiful, because the people-oriented design. Form follows function,
but the design must be attractive.

I think it's environmental sustainability. Our resources are dwindling, how to use effective resources to create more social value, the designer should consider the problem, and I've been thinking about it.

With the improvement of technology and the information age brings people huge data, the consciousness of the people will change, I think it will become increasingly blurred the boundary of the design, the designer should be to think more of other related problems.

In 2012, my work《the edge of content》exhibited in the China international exhibition center.

I was inspired by what I feel of the surrounding environment. I think the natural gift is never interrupted,
because I always keep the sensitivity to the life.

I call it natural abstraction. Because in life there are too many resources for us to use, you only need to pay attention to it, you will find an infinity of fun, I tired to use information translation way to convert my collected source of inspiration.

I live in Beijing, China. Yes, there is a very big effect. In Chinese philosophy and context,we say” heaven-man syncretism”,The thoughts of "heaven-man syncretism" lie in natural, balance, merge, integration of nature and human, which comes from the Confucianism. So when I design my works,I always will take into account the balance between man and nature. Good point is that our country there are a lot of excellent traditional process can help me achieve my idea; bad point, there aren't many opportunities for young designers who is lack of financial resources to realize they designs, more to stay in the conceptual phase.

The whole process is very complex. Firstly, should be the preliminary design concepts, and then is the market research. Further, is analysis of data, and then find the uniqueness of the brand and product positioning, and then begin to enter into the design phase, finally find the “ShuFu” to make the product.

I work in the studio Every day, I will have dinner with friends that I can talk to each other, and then to go swimming or walking. The weekend I usually will go to short-term travel, see some exhibitions, or join some interesting activities.

Go ahead, then just do it.

Positive is that you are changing the world, negative you faced with great pressure and challenge.

Do the most extreme.

Learn to communicate with people, transpositonal consideration and empathy.

I use some basic design software, such as ps, ill, id... I also use my pen, brushes and material that I collect.
Don't be trapped by computer control, software is a basic tool, your hands and brain is core tools.

Keep a clear head, when I was caught in a dilemma, I will go to do another thing instead of it, when you come back again, you might have a new idea. so，jump out of the box。

It depends on the project, I have spent four months to create Raw Material.

where is my inspiration comes from.

I think it’s now, in my studio.

Many different types, design studios, galleries and artists,also some companies, such as the telecommunications companies.

Create my own brand is the most exciting, because I put all my effort, time and ideas, and I also learn to many other aspects of knowledge. This is a kind of unexpected harvest.

I'll keep my research and create new products for next season. But this season will be more diversified.

I work with myself.

In cooperation with some artists now, research and development of some derivatives of art. This process is very interesting, because we were all over the country to find good craft and art.

https://www.behance.net/lizhongkai , E-mail:121062763@qq.com , phone:86+18810598774, Instagram:OLIVER199341