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Interview with German Jauregui

Design Legend Interview

25 October 2016

Industrial designer from Potificia Universidad Javeriana Bogota Colombia, 20 years experience in furniture design.

an interior feeling to express my creativity. I was attracted by the possibility to transform and make a better place to live in.

It was my decision, actually initially I thought during my school time that I would study to become a doctor. Some influence of creative people around my favorite sport put me in the line of design. It was by accident.

I have a clear line in furniture design, I wish to design furniture with a futuristic approach. Something that challenge the traditional way to do things.

To persist. Design is a long learning process, you never finish to learn, but there is a point that you get the experience to put you in the right position.

Vision, a different way to see around us.

functional, a change form traditional shapes forms and materials, wow factor and realistic manufacturing process.

because bad design cost more money.

I would like to design new work environments for companies like Vitra.

Modular housing. I think Industrial design can transform the way to build houses.

passion, it is necessary to feel it and see it before you make the first line.

Charles Eames, Chadwick, Eero Aarnio, Frank Gehry

Long chair + ottoman charles eames, chaise lounge Le corbusier. Besides the years they are always a good piece. It is never old.

Nico cot, because is a new way to make baby cots with great benefits.

I still think I need to find that. I haven't done anything different than to express my passion.

Architect

Design is the art to create objects to make people happy.

My family. There is always inspiration there.

Keep open my mind about learning new things all the time.

Thinking in a global way instead of a specific region. Design must be global

explaining the process would help understanding the result.

New material and experimentation for the baby industry.

To design products that fit all the international standards. Global design

Better understanding about what they really need .

Making life better in the way we develop our daily activities. Always is a way to make it better. That would bring satisfaction in people and avoid thinking in how to do it, instead of enjoying life with people.

New technologies and new materials. experimentation process.

Probably my first work station, I found that I was able to transform.

More design with real intention, not just one more design of the same.

influenced by technology.

The design process is very fast, just few months, the development of the idea can take up to 2 years.

I need to understand what people do currently and how they interact in what exist in the market.

to express solutions in a honest way. I can't design something if I am not convince about it.

Design set a trend, then many other will follow this trend

this what makes the difference with good manufacturing

Solidworks

they are the tools to express an idea

Nothing, the design must speak by it self.

recognition that is always a better way to do everything we do.

The ideal design partner is not a designer, is somebody who can help in taking a product to people's hands

family, my son, this is why I decided to design baby furniture.

Design History. Is important to understand where are we coming from.

still in the process, just the experience give you the skill, this not in the books.

All the people involved in the Bauhaus movement, pure design

I don't think I am but it is great to have a recognition about your work

Blue, manly beach Sydney Australia, Pork belly, sommer, Cars , Aston Martin DB 10

First exhibition of my last design, all the parents wanted to put the baby inside the cot and take photos.

To see a smile in people faces when they see what I have created

Not at all.

We will be leaving in other planets, humanity will expand without limits.

I am just a normal person with a different mind, I always challenge my thoughts when is about design. This is not an easy profession, and needs a lot of patience to succeed.
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