Interview with Gayane Belonovich

I enjoy solving problems through design. I don’t recall making a conscious decision to become a designer—it all came together naturally for me.

As I mentioned, it all happened naturally for me. I never really questioned what I wanted to study. There was one well-known university in my city that offered a design program, so that’s where I went. From there, things unfolded just as seamlessly with work—I didn’t even have to look for a jo, the employer found me.

I design user interfaces. My wish is to create more designs that solve significant societal problems and evolve alongside technological advancements.

Constantly hone your craft, take on challenging freelance projects, and collaborate with the best in the field. Strive for excellence and embrace every opportunity to grow and evolve.

That’s a really interesting question, and I don’t think there’s a single, definitive answer. Some truly great designers may never gain widespread recognition because they quietly excel at their work without seeking the spotlight.

However, when I think of great designers, I’m inspired by people like Dieter Rams, whose principles of good design have shaped decades of product development, or Jony Ive, who transformed how we interact with technology through his work at Apple. They both demonstrate that great design is not just about solving problems but doing so in a way that feels timeless, intuitive, and human.

A good design becomes truly great when it seamlessly balances form and function. It solves a real problem, feels intuitive to the user, and evokes a sense of delight or satisfaction.
For instance, I find the design of the Google homepage brilliant. It’s simple, intuitive, and solves the problem of accessing information with absolute clarity.

The value of good design lies in its ability to solve problems, create seamless experiences, and build meaningful connections between people and products. It’s not just about how something looks—it’s about how it works and how it makes people feel.

Investing in good design is essential because it drives user satisfaction, improves efficiency, and ultimately leads to better business outcomes. Products with great design stand out in competitive markets, foster trust, and create loyalty. Whether it’s simplifying complex systems, saving time, or enhancing daily interactions, good design adds value at every level—functional, emotional, and financial.

Empathy. Truly understanding users’ needs and challenges is the foundation of my design process.

Dieter Rams, Jony Ive, and Don Norman for their timeless principles and human-centered design.

A B2B banking platform I designed—it simplifies complex workflows, is highly customizable, and solves real user pain points effectively.

Practice relentlessly, seek feedback, collaborate with diverse teams, and never stop learning. I’ve always taken courses and worked with strong professionals to grow.

Design is problem-solving with creativity. It’s about making life easier, more accessible, and meaningful.

Curiosity, perseverance, and the willingness to step out of my comfort zone to tackle new challenges.

Design improves accessibility, simplifies complexity, and bridges gaps between people, technology, and opportunities.

Towards AI-driven tools and personalized user experiences, along with a stronger focus on sustainability.

The timeline varies. Some projects take a few weeks to complete, while others require ongoing iterations based on user feedback and shifting business goals. Design is rarely “finalized”—it’s an evolving process.

By understanding the user’s needs, the problem to solve, and the business goals.

It’s a balance—design can shape trends, but trends also influence how design evolves.

I use tools like Figma, Adobe Creative Suite, Miro.