Interview with Francesco Taddei

As an engineer and architect I mainly work on building projects, but I consider furniture as an integral part of the project so every now and then I enjoy developing some particular element.

I think a good designer should be chosen like this: if you know how to accomplish your ideas, then you're a good designer.

I admire products designed by Jonathan Ive for Apple, I always find them well-balanced and "accurate", I confess that I use their website every now and then as a source of indirect inspiration.

My project would be to develop a company that deals with 360 degrees of architecture, engineering and design, exploring the possibilities offered by new technologies such as 3d printing or VR. I'm already working on it with my former university companion.

As I have already said, I always say to myself: make it work.

I daily use my notebook to pinpoint ideas and reflections, but how do I ever work with my computer. I use CAD software everyday in addition to the Adobe suite (Photoshop, Illustrator, Indesign), but I also visit some internet sites such as Pinterest or Contemporist.

It depends. Let's say I prefer to work in teams because a comparison with different ideas leads to a better end result.

I can answer this way: Dark Green, Florence, Chianina Steak, Spring, Pencil and Tesla.

My design studio was born as a joke, mainly as a desire to develop ideas and concepts that I have collected and sketched over the years on my personal notebook.

This is a complex question, I can briefly say that what differentiates design from the simple development of an object of any nature is to continuously consider the interaction with the user, that is, the human figure.

As an engineer and architect I mainly work on building projects, but I consider furniture as an integral part of the project so every now and then I enjoy developing some particular element.

I admire products designed by Jonathan Ive for Apple, I always find them well-balanced and "accurate", I confess that I use their website every now and then as a source of indirect inspiration.

A few years ago I made designed some table lamps for the furnishing of a yacht, it was an extremely professional training experience.

Certainly wood, besides being environmentally sustainable material, is also easy to work in person with the use of economic equipment.

When I'm mentally free, or when I'm not overwhelmed by problems and everyday activities. It is no coincidence that I have developed some of my best ideas during holiday periods or while walking with my girlfriend.

Once again, I'm an architect, but also an engineer, so while drawing I always repeat: make it work.

Being an activity for me naturally is clear to me for serenity, but I do not conceal that there are times when anger takes over, especially when I understand that I have made some avoidable mistakes.

I do not hide, it's like seeing a child born.

Surely a revolution in the industry will be due to the implementation of virtual reality as well as 3D printing.

I have always lived in italy, and I firmly believe that it is the home of visual arts. For example, wandering in the center of Florence reminds me that I am in the best place in the world to develop my creativity from every point of view.

I think a good designer should be chosen like this: if you know how to accomplish your ideas, then you're a good designer.

As I have already said, I always say to myself: make it work.

Surely today, with the concept of space and proportions, computer skills are also added: the use of modern software often makes it possible to greatly increase the creative potential and simplify some process of development.

I daily use my notebook to pinpoint ideas and reflections, but mainly my computer. I use CAD software everyday in addition to the Adobe suite (Photoshop, Illustrator, Indesign), but I also visit some internet sites such as Pinterest or Contemporist.

My project would be to develop a company that deals with 360 degrees of architecture, engineering and design, exploring the possibilities offered by new technologies such as 3d printing or VR. I'm already working on it with my former university companion.

It depends. Let's say I prefer to work in teams because a comparison with different ideas leads to a better end result.

I reply quickly to emails sent to the following address: francesco.taddei@icloud.com