Interview with Francesca Pucciarini

I love industrial design in general, but I have also a great passion for furniture design. In the future I would also like to study more in-depth graphic design.

First of all I analyze the brief to visualize possible preliminary ideas. Then, it is important to do a specific research on what has been already done and how. After this analysis, I wonder how innovation can be done, through the formal study, the choice of the material or of the production process, or through the attribution of a new symbolic meaning.

Both statements are true. I think it is a circular mechanism that influences every creative sector.

I use the typical software for three-dimensional modeling, graphics and post-production. But I think it is important to design starting from freehand drawing and the use of handmade prototype.

I like working with other people. More minds involved in the same project are able to develop more concrete ideas. Also, you can learn a lot from the comparison with other designers. My ideal design partner is a person with a different background than mine and who can make me see things from a new point of view.

I don't have a color that I prefer most. One of my favorite place is Villa Torlonia in Rome because it is a really strange park where the architectures are in contrast between them and the Ville hides lots of secrets in its history. I love this place also because I used to live very close to it. I love cooking and all the Italian food tradition, so it is impossible for me decide which recipe I prefer. My favorite season is autumn I think because I was born in October. I keep up-to-date on many brands, the most affirmed, but I try to be alert also to the fresh and young news or to the smaller and more particular realities. Recently, I'm on a collaboration with Internoitaliano, based in Milan.

I am interested in traditional craftsmanship, in the various processes of the wood, but also in innovations such as the digital fabrication phenomenon and the possible combination between tradition and new technologies.

A design is successful when, looking at the object, it makes you think that no form or technical solution could work better than the one choosed.

I am Italian and I recognize that the culture of Italian design has a big influence on my designs. I think it's a good thing for a designer to transmit the values of his own culture. Italy carries on an important tradition in the world of design, however, it is often difficult for a young designer, when he works outside big cities like Milan, to find great job opportunities.

First of all I analyze the brief for visualize possible preliminary ideas. Then it is important to do a specific research on what has been already done and how. After this analysis, I wonder how innovation can be done, through the formal study, the choice of the material or of the production process,or through the attribution of a new symbolic meaning.

The Olivetti Lettera 22 I bought some years ago; The Neapolitan moka found in my uncle's home; An old hand-decorated Umbrian ceramic; The Gramophone with the famous "His Master's voice" logo; A wooden centerpiece inspired by the figure of Pinocchio that I designed years ago.

I use the typical software for three-dimensional modeling, graphics and post-production. But I think it is important to design starting from freehand drawing and the use of handmade prototype. To find inspiration I like to look at different areas, distant from product design, through websites and books that talk about other subjects and that can make me new and fresh ideas.

Which type of object I design. Usually people don't understand that a designer can work in many different field.

In the next months I will get my master's degree in product design for innovation at the Politecnico of Milan. Then I would like to move abroad or around Italy looking for a new work experience in professional studios or starting some personal projects.

In the past I have worked both in team both individually. I sincerely prefer to work with other people, I find it more challenging. More minds involved in the same project are able to develop more concrete ideas.

My personal email is francesca.pucciarini@outlook.com