Interview with Federico Traverso
brogliatotraverso is a product design studio founded by Alberto Brogliato and Federico Traverso. By joining the different backgrounds and project experiences in Italy and abroad, we have developed…
Designer Interview
14 April 2014
After graduating in architecture, I decided to work the Murano glass, collaborating with Japanese artists. After that experiences I realized that I would become a product designer. I then attended a three-year doctorate in product and communication design, at I.U.A.V., Venice.
BrogliatoTraverso is a product design studio founded by Alberto Brogliato and Federico Traverso.
By joining the different backgrounds and project experiences in Italy and abroad, we have developed our own personal vision of design.
“We want our products to give emotions, telling the wonderful stories which we all need.”
This vision and our passion for the "know-how", made that companies like Diamantini & Domeniconi, MyYour, Heineken, Plust Collection and several others decided to work with us, being mentioned in many magazines.
By joining the different backgrounds and project experiences in Italy and abroad, we have developed our own personal vision of design.
“We want our products to give emotions, telling the wonderful stories which we all need.”
This vision and our passion for the "know-how", made that companies like Diamantini & Domeniconi, MyYour, Heineken, Plust Collection and several others decided to work with us, being mentioned in many magazines.
design for me is the only way to keep art in everyday life
Every kind of items that can tell a story
Really I don't know … it depends … every item can be special if there's a soul inside it
a wall clock for a japanese company
It depends to the kind of project … every material or technology can be incredible!
when I feel that my approach to the theme is unique
it depends to the kind of work
happiness and emotion
pride for the "birth"
too things: use, shape, beauty, brand's power, kind of market, period, economy …. but sure that the power of the idea is really important!
The beauty of the approach to solve the issue of project
bring the beauty in society, applying the art to everyday objects
Really there are too many checkers to understand the real future of design
Milano Design Week, 2014, April
Next one, as soon as possible, sure! :-)
Next one, as soon as possible, sure! :-)
nature first of all.
but everything can tell a little story
but everything can tell a little story
I don't want to have a style.
Vicenza, north of Italy. I feel my italian approach to design, sure! … but I use to travel a lot, so I love to live every new situation translating it into design
It changes every time … but I love to work "with" companies, not "for" companies
Trying "to listen" more
It' s very strange … and every time changes … I don't have a standard process
impossible to say … sorry
it's a kind of running race
it's not so easy to suggest it …. but I think that the starting point is to observe every little thing of our life, in order to create a personal point of view.
to be a designer is very difficult: there are some high satisfactions in a sea of sacrifices …. but it's the best job of the world!
the idea, as the key for the beauty
learn about materials and construction systems
the tools are not so important … it's the idea to make the difference …
the tools change, good ideas remain.
the tools change, good ideas remain.
I haven't yet learned to manage my time … I work everyday a lot, maybe too much! But I'm confident. I'll learn!
it depends to the kind of item
but how do you come up with?
work in Murano Glass, maybe
Maybe "Everyday chair", because it was a great challenge to translate it into a product and finding a brand willing to invest in a so crazy concept.
to became a designer more and more skilled, enjoying!
as a team
www.brogliatotraverso.com
info@brogliatotraverso.com
press@brogliatotraverso.com
info@brogliatotraverso.com
press@brogliatotraverso.com