Interview with Federica Di Pietro

I got my bachelor degree exactly one year ago... so for the moment I don't have a studio and probably I will go on with my studies.

To design for me means to give someone the chance to live an experience.

At the moment I like designing objects for home, since this kind of objects is the viewer of our private life.

I am fascinated by design full of meaning.

The project I developed for my bachelor dissertation which is the same project winner of this prize.

Actually, I do not have a favorite material. I prefer to say that I am in love with materiality of things.

In the morning or at late night.

Usability and involvement of users in the experiences of use.

When I design I am absorbed in the work, I feel my self completely involved.

A great satisfaction and curiosity to see people's reaction.

Idea, meanings and history. People need not only function, but also amusement and delight.

I think I am too young to judge the work of others.

A designer has the responsibility to not enriching on people.

Surely emotional end interaction design will develop a lot. But also the handicraft will play an important role.

My last exhibition was i Italy during the Catanzaro Design Week. I will have my next exhibition during the 1st International Food Design and Food Studies Conference in Lisbon (October 2017).

Mostly from old craftsmanship techniques and from nature geometry.

My approach to design is focused on multisensorial perception, so involve as many senses as possible in every project.

I live in Tuscany, Italy and obviously the cultural heritage of my county influenced my education but I think this is important, since roots with territory culture and society are fundamental.

I am a designer, not an artist. So I believe is fundamental to pay attention to client requests.

A good designer is someone able to understand people. Someone who do psychology throughout objects.

I start to focus and analyse the theme. I spend lot of time doing some research before start to draw.

It is often an undervalued job and the word "design" is too used.

Sometimes I need a period, three or two days, of completely stop.

It depends on objects.

Coltelleria Saladini, and small local company or cultural association.

I will continue my studies with an MA course.

Absolutely yes!