Interview with Fatemeh Fooladi

I have come to design through architecture, I feel the necessity to transform the world around me by creating new things.

It was my personal choice.

Interiors, product and fashion. Most of all I like to give a new life to old objects wchich I found ocasionally.

Work hard, be open-minded, follow trends and design legends but try to say a new word.

Good designer creates for customers, great designer creates for the world.

Good design brings comfort and harmony, improve the quality of life, makes you happier. Good design item has its own soul.

Good design reflects its creator, it speaks to the world. Listen, it can bring a specific accent to your life. You invest just money but you get much more: the soul of the person who created design.

Unforgetable items for various spaces with characters.

I'd like to create a great performance - fashion show with fantastic design items (for example, lighting objects).

Follow your dream, never give up! If I decide I do, there is not such a word as impossible!

Karim Rashid and Arne Jacobsen.

Dutch design, particulally Egg of Chair by Jacobsen. I lived in Copenhagen for two years and falled in love with this city, atmosphere and Dutch design.

My Egg Chair of Concrete, as it is my personal reinterpretation of classics of modernist era made through my heart.

Traveled a lot, read a lot, improve my knowledge every day and always try to do something new.

I would become a dancer, sport star or archaeologist.

The way of thinking and the way of living, every time you try to invent something new, interisting and joyful.

My parents, the trust of my fother and patience of my mother.

My activity sych as performances and installations: it is just another world which develop your creativity and of course my life in Copenhagen: I understood a lot as for the sphere of design.

Just time - I am so impatient!

My way is performances and installations. You can easily communicate with the audience.

I dream of fashion show in mixture with product design items. As I already did in Kiev some time ago. it was a fashion show with presantation of light objects made of concrete.

I'd like my brand Solmaz Primavera to be famous all over the world.

Exclusivity, quality and meaningfulness.

The beauty saves the world, I believe. It can bring harmony to our life.

On new products for my customers and on recognition of my brand all over the world.

Frankly speaking all my design projects gave me satisfaction as I always try to do my best.

Less borders, more multinational projects.

To deversity, simplicity and social ,]meaningfulness.

It depends, sometimes it is just a week, but sometimes it takes a lot of time.

From idea.

Never give up, go on!

Design sets trends, you cannot really succeed if you just follow trends.

There is no quality design without technology.

ArhiCAD, 3D Max.

Color gives mood, materials give tactile sensations, ambient dictates.

How I have come to idea to use such materials as concrete, rebar and other industrial materials in my projects.

I get inspired and often I often helps me to find my way.

I prefer to work alone, to create mainstream, but I beleive in a good team.

My father, my professors and some of my friends.

"Le Corbusier: textes et planches", "The way we live with color" by Stafford Cliff, Gilles De Chabaneix

I travell a lot, read a lot, have practice with performances and installations.

With Brad Pitt as the architecture and interior design are two of his greatest passions.

Not at all!

Colors: white, yellow and turquoise. Places: Manhattan, Tokio and Copenhage. Food: asiatique and sushi. Season: Summer and golden fall. My other passions are diamonds and Range Rover. My favourite brands are Puma and Louis Vuitton.

The reaction of people to my bold ideas are sometimes funny/

I always try to be positive, even a small simple thing can make me happy. Creating without financial constraints can give me freedom.

Yes it was. It is not a joke as I always liked to draw and costruct lego houses.

Maybe people will live on another planet.

My design inspires me, it inspires me to live. I always try to be positive to people and share my knowledge. I will never give up, never stop on the way to my dream.

Solmaz Primavera is a Ukraine-based design studio created in 2009 and specializing in interior design as well as product and fashion design. Many of projects are created in Persian Modern stylistic fusing luxury and symbols of ancient civilizations with modern architectural directions and technologies. While creating objects I give preference to brutal industrial and loft but not limit myself to it. Using in my projects such materials as concrete, glass, rebar, rust and oxidized metal, Solmaz never forget about my roots and fill up the space with colors and warmth of the Orient.

Design for me it is an opportunity to express myself, a kind of magic which allows to transform not only spaces but life. For me design is Perpetuum Mobile.

Interior design, product and fashion design, insatllation and performances.

If you mean style, I prefer persian modern, loft and industrial and I am fond of scandinavian and japanese design.

It was an installation dedicated to Persian Modern design.

I always use in my projects projects such materials as concrete, glass, rebar, rust and oxidized metal, but my favorite is concrete. In Ukraine they call me the Queen of Concrete.

Sometimes just music can inspire me. Nut most of the time when a customer trusts me and I have financial possibilities to create.

Usability, comfort and harmony.

Freedom, movement, self-confidence and joy.

Hapiness and self-esteem.

Self-confidence, financial support, courage and talent/

Harmonious look, new idea.

Our oligations are to create harmonious spaces and objects which give joyand inspiration.

Design field would become more practical and diverse.

My last exhibition was in Kiev, Ukraine in 2016. And, of course, I dream about Milan!

The design inspitation comes from music, fashion and travel.

As I already said many of my projects are created in Persian Modern stylistic fusing luxury and symbols of ancient civilizations with modern architectural directions and technologies. But I do not want to limit myself to a definite style. There is always a possibility to recognise me in different prohects as I always try to use concrete, glass, rebar, rust and oxidized metal. I also find it interesting to give a new life to old forgotten objects.

I have been living in Ukraine for more than 18 years but as I said I never forget about my roots. Ukraine gives me frredom to create and develope myself, iranian roots gives the vision of spaces.

I collaborate with different companies while creating products and realising projects.

A designer gives new vision to producers and manufactures of how their products can be used. Sometimes it is quite unexpectedly. Just look at creativity!

Sometimes it can be light and easy as music, but sometimes it takes a lot of time to elaborte all the details, sometimes you need a piece of advice to make sure that everything will work properly.

Some of my product design items find their places at my home: Egg Chair of Concrete (favorite one), table with chairs Ray of Light, chandelier Ray of Sun and lighting oblect called Persian Sun which gives warmth to my studio.

Getting up at 7 a.m., yoga and jogging, strong coffee, meetings with different people in my studio, hours of design process, reading and networking, cooking for my two little suns, listening to music and dancing. Going to the bed after midnight, but always dream to sleep at least hours.

Never be afraid, develop self-confidence, never give up, follow the leaders but remain yourself and you will succeed.

99% positives: create, express yourself and success is yours, 1% negative: you are too free and it can interfere...

Be courageous! Never give up! Do not stop, just go on!

Understanding of people, open-mindedness/

Sometimes just paper and pencil and only then all tools you can imagine.

Time management is not a problem when you can prioritise. Just follow your main dream!

It depends.

Where do you find your ideas and inspiration?

Performances which I created during 2009-2015.

People which like my bold creative ideas.

Bold and colourful works of Karim Rashid.

Go outside Ukraine, find accomplices. I have so many ideas to bring to life.

The main stream is mine but I work with a team.

It is a secret. Onle when it is finished I will tell.

facebook, e-mail, phone... different sources.

My aim to show my works to the world. Hope my Egg of Concrete will find fans.