Interview with Enza Home Design Team

Problem solving and creating something new and beautiful for user.

Every Enza Home Design Team member is a curious researcher who loves to create new ideas, we believe one cannot be forced to design.

We basically design home furniture and accesories. It şs a wide product range that we are fond of. We are planning to design more accessible and sustainable designs in the future.

Research, observation and curiosity are the main aspects if you want to be successful in what you do.

Great designers are ambitious and determined; think more, design less and thnik about the user and the problem all the time.

Every design starts with a definition. Analyzing and stating the problem is the first key. So first of all a good design should fulfill its main purpose. It should have an easily understandable message; aesthetic values; should be appropriate for the target market and last but not least should have an original idea, philosophy behind that lead to an original product.

From the first impressions to making your brand memorable and communicating the right message, investing in good design is a good business decision. Great design gives you a competitive edge, drives powerful marketing results, and ensures your brand stands out.

We love the area we design in. And we would love to design all for home and interior for everyone all over the world. Learning about and designing for different cultures finding out solutions for either existing or probable problems is the most exciting experience for us.

As having a goal to be a global brand; we are planning to design transational, more accesible and sustainable furnitures for all around the world.

observing and researching about the briefs we set; working as a team that analyzes every decision, every thought from a different perspective trying to find the best answer and not settling for OK and searching for the right answer and of course our passion for design is and will be our recipe for success.

Although there are so many names we could mention, we could easily start with the names we studied at univercity, Dieter Rams, Charles& Ray Eams, Alvar Allto are very important. Ronan&Erwan Bouroullec, Patricia Urquiola, Hella Jongerious are also inspirational. As a Turkish design team Defne Koz and Ayşe Bİrsel are also significantly important and inspirational designers for us.

ıt is not possible to state any designs to be great. We are aware that key to success is to work and study hard in order to achieve greatness. It is safe to say that we have not designed our greatest produst yet.

Research, Patience, curiosity, accepting failure and embracing to be wrong are so important.

Basically we could define design as a method for problem solving. Gİving meaning to products and making user smile and enjoyşng the experience.

We are so lucky to be a part of Yataş team, in which design is always supported by visionnary board of directors.

That title is yet to come :)

we could not define ourselves as design masters yet. For becoming one we need to experience an holistic approach and becoming multiskilled is needed.

While desiging could be defined as problem solving, presenting design could easily be referred as story telling. Every design has a philosophy, narrative behind it. The designer also should be a good story teller, and reflect the story to their narrative.

We are working on our Enza Home 2022 Collection, including specific products for US and Europe Markets.

PUr main goal is to make success sustainable for inspiring future designers.

design helps us to engage, it keeps us connected to the world and ourselves. Design is communucating, depending on who we are. It is influential by understanding our behaviour and demographics.

we are working on a global product collection for Enza Home. Discovering and learning new lifstyles and cultures, finding out different needs that we are not used to is the most exciting part of the process

Every design project has its own story and uniqueness. With every project we discover and learn new things; so we could easily say that every project gives us a sense of satisfaction.

Although time schedule differs according to the projects; it is safe to say that it takes nearly 1 year to finish a project.

we always start with defining the problem that leads us to the idea.

A great design always sets the trends but a great design inspires from life itself.

Technology plays a vital role in design, since it shapes both design processes and life itself. The usage of modern technology performs the tasks in effective time and reasonable cost

We use both3D modelling and printing, also CAD software; vectorbased adobe programs,

We believe that Design is a holistic approach which consists of different elements. None of of them could be analyzed seperately or individually. They are of vital importance to fulfill the product design.

we are a multidiciplinary design team which is a fulfilling experience that allow us to grow, learn constantly.

Marketing department, sales department and also R&D department are influencial on our designs.

Observing, analysing surroundings, learning about technology, discovering alternative production processes are the main aspects that we could state.

We have two major motivationsi first is designing bestseller products for our firm and secondly it is a great motivator recieving international design awards.