Interview with Ela Pincu

LIBERELA- DESIGN & DEVELOPMENT is an industrial design studio specializes in consumer electronics design and medical device design.

LIBERELA offers a complete design service: market research, Innovative concept development, Product design, Prototypes, Plastic engineering, Realistic illustrations, and Presentations.

I believe that design is much more than aesthetic issues, a good design combines Functionality, Usability and Desirability.

Medical devices, I truly feel that by designing medical devices, I help the world be a bit better. I like working on projects that take a long and unpleasant procedures and make it easier and more comfort for the user.

I always say that being an industrial designer is almost like being a surrogate mother, I carry each project for a long period of time and than I have to say goodbye.
Each product I designed is like a child of mine.

My first design was a security check point for airports. The research was very interesting and I learnt a lot.

I mostly work with plastic, which can tolerate almost any crazy shape.

When I find a solution for a complicated ergonomic problem, or a mechanical issue.
At the point when all pieces are coming together.

I start every project with the main concern of Functionality and Usability, only after solving these two issues and designing a scheme of the product, I start exploring the design language for the fit Look & Feel.

Courage- each project makes me jump into a new field

Like giving birth to a new child.
I'm a mother of two beautiful sons and a surrogate mother for many products.

Easy to use and pleasant to the eye

I believe that a good design must be a combination of all three: Functionality, Usability and Desirability.
At the end there are all equally important.

Less Ego.
Sometimes a more simple, friendly, familiar design is better than a unique "show off" design.
especially in the medical devices field where both patient and medical teams prefer the "known" over the "new".
Be creative in your solutions for mechanical and ergonomics issues, create a user friendly scenario, design the product for your clients, not for your website.

I believe that designers are getting much deeper in the development process, clients understand now that the designer's job is not only to make the package nicer.

My view from my studio's window is a farm view of olive trees and horses, it is the best inspiration one can have.

In the begging of the process, I play the Devil's advocate part.
I raise all the annoying questions and all the worst scenarios could happen using there product.
This is a good start for designing something for the un-trained user.

curiosity

The design process can take several months and it sometimes can take years.

All my contact details are in me web site: www.liberela.com