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Interview with Edvardas Kavarskas

Designer Interview

17 April 2012

When I was 5 years old, two unrelated – from the first sight – events happened at the same time. My parents wallpapered our large living room and bought me a gouache set. One day, when they were at work, I took my new paint, went to the living room, climbed on the couch and started painting as far as I could reach. My parents took me to drawing lessons soon after that. The first lessons were followed by Art school and later Art academy, so, one could say, everything went according to a set plan after the living room accident.

Basically, I work as a freelance graphic designer. I am also a member of a small Lithuanian fashion oriented design studio Studija LT, founded by fashion designers Ieva Seviakovaite and Jolanta Rimkute. Several brands have been born there, namely LT identity, Baltai, ToMaMe. We also work on various other projects.

The main mission of Studija LT is to bring together different artists that work in different fields for collaboration. The main objective – to develop the tradition of openly share ideas, learn and develop teamwork. We do a lot of collaborations with business leaders in the different market fields: clothes for PR campaigns, prizes, packaging design etc.

It‘s a way of life, a permanent curiosity in many different areas. Also it‘s an exhausting work, which is crowned with short moments of satisfaction.

Vector based graphics, logotypes, brand identities, collaboration with the fashion industry, co-branding, interdisciplinary projects.

I'm not sure that I understood correctly. Are you talking about my designs or other designers work?

Graphic design for LT identity clothing line (various kind of silk prints).

For design creation, PC platform and vector graphic soft. For production, Pantone color world, letterpress printing, silk prints. In general, technologies that make the item unique.

When I feel the positive mood of the creative team.

First of all - solve the problem, formulated by the client. Second aspects: aesthetic, innovative, long-lasting.

If the process is going well, I also feel well. If the process is going slowly or not moving at all... It‘s very annoying.

I feel a fast satisfaction. It is kind of a shopaholic feeling. You wanted, you got, you are satisfied and... you want something else or you are not satisfied with the results anymore and you think you could do better.

Perfect hard skills + sixth sense.

Designers makes an important contribution to the preservation of the environment.

I am currently monitoring an interesting process where scientists, engineers, programmers etc become designers. Scientific professions reach the levels of creativity they have never reached before. Scientists care reating furniture, new materials and collaborating with fashion and so on. The future of design is bright :)

It was last year in my hometown Vilnius, at a local Tourism Information Centre. Studija LT introduced a new clothing brand Baltai (The Balts). A new team exhibition is planned next year.

Clear, vector based, strong structured.

Certainly! For example, the brand of LT identity is basically built on Lithuanian heritage. Its design reflects our ideas of creating the new Lithuanian identity that has enough space for both respect for the past and the desire to take a step into the future, here and now. Our team seeks to analyze the cultural experience of Lithuanian people and look for new symbols and contemporary identity tokens, creatively interpreting them and shaping the positive self-image of a modern Lithuanian.

1. NEC monitor, 2. PANTONE color guides, 3. PEDRALI chairs, 4. Alexander McQueen‘s book Savage Beauty, 5. Pillow with my own graphic.

Do not wait for perfect moment... Take the moment and make it perfect.

Positive aspect of life that you feel the development, each project and inquiry enriches the knowledge of countless different themes. Negative aspects of small and pale against the positive.

When the client expects 100 percent, do 120 percent.

Hard skills + positive attitude, strong work ethic, time management abilities, self-confidence, flexibility etc.

Paper, pencil, computer, vector graphic software, Pantone palettes, paper catalogues, logo and packaging design books, online sources (blogs, websites) etc.

Yes, it really is a problem. Like most designers, my creative process sometimes takes place 24/7. It‘s a way of life, really.

It depends on a specific task; it can take from 10 minutes up to months.

Friends: can you make a logo for my project? Answer usually being: Yes I can.

I hope that I'm still looking forward to the most responsible project of life.

Mostly Lithuanian market leaders in different fields. Information technology, food and beverages, fashion and advertisment industry.

Year was full of creativity so need take slow down and make relax. Summer, music festivals, kayak trips.

Both ways. Depends on the project.

It usually happens with the design work that we can‘t speak about the majority of current projects, as it has to do with confidentiality.

edvardas.kavarskas@gmail.com
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