Interview with Edmund Lim

Clever ideas paired with vibrant visuals. These are the things that attaches me to become a designer.

Although I was fairly active in Art during my secondary school days, pursuing it as a career wasn’t something I had considered. It all began when a friend asked me to accompany him to NAFA—I simply tagged along.

Design focused on educating children about sustainability.

Stay curiosity and have the desire to improve. Dare to start the project over again if something is wrong.

Design is all about making things work better, look smarter, and yes prettier too. It’s creativity with purpose, aimed at making the world just a little better.

One of my favorite designs was a board game I created for my final-year project. It focused on sustainability and was designed to teach children about saving endangered animals. Through the game, players learn about different species, the threats posed by poachers, and the ways we can help protect wildlife. The choices made during the game shape the outcome, putting the responsibility in the players’ hands. This project also earned me my very first award, making it even more memorable.

We’re grateful to the organization and the jury for recognizing the value in our work. That said, it’s important we remain humble and stay focused on what’s next.

We’re a branding agency nestled in the Little Red Dot (hello, Singapore!), and we’re all about crafting designs you won’t forget, visuals that pop, and packaging designs that tell a story. Think of us as your brand’s creative best friend, with bold creativity to help your identity shine and truly vibe with your audience.

Design is all about making things work better, look smarter, and yes prettier too. It’s creativity with purpose, aimed at making the world just a little better.

I’d love to keep the brief open, so we have the freedom to explore different design directions and possibilities.

One of my favorite designs was a board game I created for my final-year project. It focused on sustainability and was designed to teach children about saving endangered animals. Through the game, players learn about different species, the threats posed by poachers, and the ways we can help protect wildlife. The choices made during the game shape the outcome, putting the responsibility in the players’ hands. This project also earned me my very first award, making it even more memorable.

When alone and quiet at night

I believe a good design must effectively communicate with its audience emotionally.

Curiosity and the desire to improve