Interview with Eastcolight (Hong Kong) Limited

Eastcolight (Hong Kong) Ltd is credited with bringing high quality microscopes, telescopes, and other popular educational toys to the mass and specialty market.

Eastcolight (Hong Kong) Limited

Designer Interview

16 May 2019

Hi, my name is Penny Choi. Art director from Eastcolight. Being a designer is my dream, I started developing my creative work since I was in primary school. When I was a kid, I like drawing, building models and disassembling product, so I just follow the road of design.

Eastcolight is credited with bringing high quality educational toys to inspire kids worldwide. To raise kid’s interest towards learning in activities and make exciting discoveries, we develop different type of tech toy for kids. We try to use technology to enhance kid's learning.

'design' is desire and pursue. we always desire to be something different and pursue a better life. we will keep seeking a new things and integrate into our life.

Technology related product. We want to design for the future, make people go further.

iPhone, this is the 1st product that people cannot find the screw from product surface. it change the world standard, I never forget and want to say ' Thank you!'

I designed a children notebook. a notebook totally for kid's learning.

Molded plastic

creative design is not just problem solving but even touch your soul/emotion.

user experience is the most important, in which it is the expectation from our user.

excited, hopeful and challenging

satisfy for a few second, then start picky.

create hope

functionality, it is fulfill user's expectation?

Designer is one of the group that can save the environment effectively, because we work for future. we can lead the industrial and product trend. we are always seek for some environmentally friendly materialfor our product.

desire and pursue. we don't stay, especially in design field. 'stay hungry stay foolish' is always true

Every year, we will take part in several exhibition. In Hong Kong, China, Germany. our next exhibition will be on Jan of 2019

Most of the time I will design by my past experience. Keep curious on everything and learn appreciate all the thing and people around you

style is build by purpose, we always not satisfy in one style

I live in Hong Kong, Hong Kong people work very fast and they are very time consuming. this make us more considerate and flexible.

respect every company's culture and people, try to provide the best solution for each other.

Company should understand their strength and weakness to find a appropriate designer to work with.

We start our design from designer's interest. then working on marketing research and position map to set our product position.

HANC design Spring stoolHANC design Moon tableEames Molded Fiberglass ChairAlessi Daytimer WatchAlessi hot bertaa water kettle

Just go to office and play toys

In design industrial, there are no rule, only idea! don't be afraid and believe what you believe

Positive: you will always on the top of trend, you will not feel boringNegatives: you must be keep fighting , otherwise you will behind.

Control the 'Art of balance'

presentation skill. If you cannot talk, it will be worst

google, AI, Photoshop, rhino

set a design schedule

it depends on case

how about costing, please go for quotation

Start up a company

Hamleys, Cosco, Ludendo

Product design, you can go to different factory to learn different skill

AI robot is one of our interested area to explorer

most of the time I will design by my own from idea to end product.

We are developing a series of AR toy which is enhance the education value from traditional toy.

Please email to choiszeming@yahoo.com.hk

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Interview with Eastcolight (Hong Kong) Limited

Designer Interview

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Can you tell us more about your company / design studio?

What is "design" for you?

What kinds of works do you like designing most?

What is your most favorite design, could you please tell more about it?

What was the first thing you designed for a company?

What is your favorite material / platform / technology?

When do you feel the most creative?

Which aspects of a design do you focus more during designing?

What kind of emotions do you feel when you design?

What kind of emotions do you feel when your designs are realized?

What makes a design successful?

When judging a design as good or bad, which aspects do you consider first?

From your point of view, what are the responsibilities of a designer for society and environment?

How do you think the "design field" is evolving? What is the future of design?

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

How do you work with companies?

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Can you talk a little about your design process?

What are 5 of your favorite design items at home?

Can you describe a day in your life?

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

From your perspective, what would you say are some positives and negatives of being a designer?

What is your "golden rule" in design?

What skills are most important for a designer?

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Designing can sometimes be a really time consuming task, how do you manage your time?

How long does it take to design an object from beginning to end?

What is the most frequently asked question to you, as a designer?

What was your most important job experience?

Who are some of your clients?

What type of design work do you enjoy the most and why?

What are your future plans? What is next for you?

Do you work as a team, or do you develop your designs yourself?

Do you have any works-in-progress being designed that you would like to talk about?

How can people contact you?

Good Design Deserves Great Recognition