Interview with E. Rota Jovani
Designer Interview
18 March 2013
More than a designer, I consider myself a researcher of the world that surrounds us, evolving alongside the rest of things. I enjoy creating new items taking into account the blend of established elements. This is how natural evolution works, and in my opinion is the best way to make a design up.
We carry on different kinds of theoretical research which I hope one day will come to light.
The amazing combination of everyday light, shapes and objects, not to mention the chromatic perception within them.
There are mainstream designs made with great charisma and sensitivity. That is why they ended up being classical design items. A set up classic is always a good design.
My favorite popular design object is my Volkswagen Beetle. I love the fact that it’s all round. I prefer curves rather than edges.
Tricot textures.
The blend of materials and colours.
When I search for novelty when approaching a new project.
I always focus on the surprising and the aesthetic dimension of a design.
Something like discovering an unknown, hidden planet.
It’s a priceless feeling.
Charisma, class and novelty.
Its aesthetical side, as well as its functionality and charm.
Make the world better with new objects which are functional, touching and beautiful.
When humanity frees itself from the prevailing speculation that manipulates everything nowadays, design will have no limits and will be able to reach amazing heights.
I have always worked in camera; I have never had a direct recognition. I hope that from now on my work is shown wherever it’s welcome.
Mixing or combining several elements to create a new one. I try to feed my creativity with doses of imagination, reality and fantasy.
I’d rather not be classified in any particular style, for at times I can be close to minimalism and other times be more baroque, although I do have a soft spot for Expressionism and Dadaism.
It doesn’t affect or influence me, but I do take it into account when I’m working. Although the aesthetic dimension is becoming more and more important, I think that a strictly functional purpose still prevails.
I am a freelancer.
They should allow for an adaptation period and observe the impact of the designer’s approach.
It’s utterly anarchic, there are no rules, but it’s brimming with sensations.
My Luxo lamp; an Omega automatic watch from the 50s; a “Malaz Watch” -a stop watch from the 40s-; my Volkswagen Beetle; my black angora scarf.
I keep rushing from one place to another so that everything gets done on time.
Imagine before reasoning. Apply as much fantasy to reality as you can.
Don’t put bounds to imagination and never surrender. These are the best aspects.
That when people see it, they smile.
All those that involve one or more of the five body senses.
Brain, senses and environment.
Sometimes in life I’ve had to force time searching for space.
The idea can be spontaneous, whereas its development can be endless.
There’s always something unknown yet to discover.
My best experiences always involve discovering unknown states or feelings.
The Tot-Hom Group.
I enjoy theoretical work. It’s when doing so when I really connect with my inner self.
I started up with textile design and now I intend to approach decorative design and observe the origins of natural designs produced by nature.
I work with a magical, splendid, sublime team.
Concerning my theoretical work, I’m working on the importance of colour in nature and what are its origins and causes. As for more practical issues, I intend to diversify the adjustable lamp as well as searching for other variations within this context.
You can check out our website: http://www.erotajovani.com and there you will find all contact details.
I believe we should leave some space for mystery; otherwise people can lose curiosity and that is something that must never happen!