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Interview with E-graphics communications

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create…

Designer of the Day Interview

26 March 2018

A career of 35 years in the advertising world. Started as a copywriter, working for Mazda, Ford, Mercedes-Benz, and then worked as a creative director for BMW. Working as the executive creative director in E-Graphics Communications.

Had a 2 years training course as a copywriter and then started to work in a production company.

Will this work move the people who look at it? Is it disruptive towards the existing standard? These 2 questions are the base for any of my creative processs.

The emergence of an idea is the most exciting part of the process. From there, try to polish the idea by confronting it to various opinions and finally, finalize it when you feel it convey the right message. The entire process is a source of happiness in itself.

As a creator, the most important thing is to be aware of the latest trends. It means to be able to identify and understand what is popular at a certain time. In order to move people through various works, one must really comprehend what is the general mindset.

The mission of a creator is to identify what will be the future trends, and using the skills and experience acquired through various projects, transmit it to the next generation.

Live in the now, never give up, keep on trying, take care of one’s health, as good ideas only come when the spirit and the body are at peace.

Ideas are a combination of both general and business related informations. Therefore, try to get informations from a variety of different medias is essential.

Using the web to get access to different kinds of informations or find new inspiration is a part of a creator’s routine.

Confidential.

For someone who lives in the now, first impression is everything. What you feel when you first lay your eyes on a visual or artwork is how you decide if it works or not. You can always think of reasons that confirms your first impression afterwards.

More than a particular timing, being professional means to be able to come up with something that works within a limited schedule or budget.

It is yet to come.

No favorite designer.

Living a healthy life, and exercise during the weekend are essential to my lifestyle.

I feel blessed working at E-Graphics Communications for I am surrounded by highly professional individuals with a high work ethic.

Being involved in this competition brings us different things: stay in touch with some of the highest level creators, and it gives an additional motivation for the young creators. That is why we take A’ Design Award seriously.
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