Interview with Diana Vieira da Silva

I established my own studio in 2012 where I had the opportunity to complete several projects in Portugal in interior design, with focus on retail spaces. I started to work with different institutional and private clients.
At the same time I kept my collaboration with Monseo over the years. I am responsible for the creative direction of the brand and I’ve been designing several jewellery collections.

I love it when work is developed as an art form. I like works where there is time for the process to flow and to produce the best possible result. When can I do the best I know.

The first thing i designed for a company it was an art-deco inspired necklace. I remember that moment very well, it was at a very early stage while I was an art student.

Contacting with inspiring people and traveling to my favorite cities or new places that by some aspect I decide to know.

Both in architecture and in jewellery, I seek to build up the true feeling of luxury.
I believe that the true sense of luxury it's in the fine details, in the search of the finest materials and in the absolute care on design and production of each object.

I'm passionate about architecture, interiors and design and I don't cease to be amazed by the portuguese culture and savoir-faire.
I love cities so I love to travel, but at the same time I believe in a certain slow living lifestyle. Good living inspires me to work more, to think that i need to create things, beautiful things.

I prefer to do less but always do my best.

I use data and trend analysis right from the start. I'm a book addict and image researcher, so it's critical for me to organize data in the creative process. My main tool is the hand drawing, with which I feel free to explore all possible ideas. After the main idea is defined, i start doing technical drawing and virtual prototype with software.
But it is a process of going back and forth many times.

It is really very hard, because is not only about designing. I need to manage other things related with my work such as costumer relations, marketing and creative direction.

In jewellery or in architecture normally it takes months or even more than a year to see a finished work of mine.

Retail companies, brands, corporate companies and private clients.

It is very challenging being engaged to design one of a kind pieces at the request of a customer, because it is such a personal and custom made process.

I want to become more and more professional in my work. It is my priority to meet new people and have new experiences in my field that will make me want to go further.

I work alone but never completely alone because my clients are always part of the team. All the professionals involved in the production of my projects are also fundamental.

For any subject please send a message through the email info@dianavieiradasilva.com