Interview with Daniel Plutín Amigó
Daniel Plutin is a graphic designer from Havana, Cuba. For him design is so important, because it opens the possibility to interact with people.
Designer Interview
22 May 2019
I have always been related to art and creativity. Since I was a kid I liked to draw and I participated in the competitions that took place in the school, in this way I was developing my skills until I entered to the only design university in my country. That's when I really began to see life in a different way, I discovered the power of design and its ability to change people's lives. I feel that design gives me energy, allows me to interact with society and help others to live better.
I currently work as a freelance designer, although I collaborate with other designers, artists, musicians and creatives in general to achieve different points of view and better solutions.
Design is my religion ... It is omnipresent in the whole universe because "Everything is designed"
I like to communicate through images and synthesize complex messages in simple ideas. I think I'm good at corporate identity
My favorite design is nature. It is the most complex and comprehensive system I know.
My first assignment was the realization of a corporate identity for an ophthalmology event.
When I get up in the mornings with the batteries charged.
I prefer to think more and do less. I focus on the function and relevance of the concept.
Each stage of the creative process generates a different emotion. It's like going through a labyrinth with many scenes. I try to enjoy all the way. I am happy from the beginning
Every project I design is like a son to me. Seeing it done, printed and implemented is always a dream come true.
A design is successful when it is consistent with its need.
Ethics and functionality
Designers have the power and responsibility to design in correspondence with the preservation of the environment and society. This requires to be updated in technological, scientific, cultural matters, etc ... to opt for more sustainable and sustainable solutions.
The future of design will be the answer to the needs of the present. With the development of technology, design is increasingly part of people's lives, modifying and allowing different scenarios and opportunities.
I nourish myself from every situation I live. I am very interested in understanding human behavior and the processes of nature. The answers appear when you understand the relationship and the connection between everything that surrounds us.
I justify each of the parts that make up a solution. "More with less" is one of my most powerful principles to achieve simplicity.
I have had the fortune to live in cities such as Santiago de Cuba, Havana and currently in Rome. The mixture of environmental, social and cultural experiences give me images in which I am inspired daily. Italy is a country of tradition and international results in terms of design, in its streets you often hear the word "beautiful" you breathe the love for good taste and that encourages me to continue perfecting my work.
design@danielplutin.com