Interview with Creative Prototyping Unit

What drives me to design is the opportunity to solve problems creatively, to innovate, and to positively impact people's lives through thoughtful and functional solutions.

I work on projects ranging from small furniture and product design to medium-sized spatial and hotel design, as well as large-scale stadium and cultural tourism master plans. My portfolio is particularly strong in hospitality design and sports architecture.

Focus, determination, and perseverance are key. Never give up on your goals.

A good designer creates functional and aesthetically pleasing solutions. A great designer goes beyond this by innovating, pushing boundaries, bringing a unique vision, and inspiring others.

A truly exceptional design seamlessly combines functionality, aesthetics, and user experience. It solves problems effectively, is intuitive to use, and evokes positive emotions, creating a harmonious and impactful experience.

The value of good design is multifaceted, encompassing various aspects that significantly impact businesses, users, and society as a whole. Investing in good design can lead to increased customer satisfaction, brand loyalty, and overall success. Moreover, well-designed products and spaces can positively impact mood, productivity, and well-being, making it a worthwhile investment for individuals and businesses alike.

If I had the time to design something, I would focus on creating an innovative educational platform tailored for lifelong learners. This platform would cater to a diverse audience, including students, professionals, and retirees who are passionate about continuous learning and personal development to adapt in an ever-changing world. This platform would not only enhance personal and professional development but also contribute to a more knowledgeable, skilled, and inclusive society.

The dream project I haven’t yet had time to realise is the creation of a comprehensive, immersive Virtual Reality (VR) Museum of Human History and Culture. This museum would provide an interactive and engaging platform for people to explore significant events, cultures, and innovations throughout human history in a deeply immersive way.

My secret recipe for success in design involves a combination of principles, processes, and a unique "secret ingredient" which is empathy – building emotional connections with users.

There are many, like Charles and Ray Eames, Hans Wegner, James Turrell (artist), Jony Ive, Le Corbusier, Carlo Scarpa, Zaha Hadid etc.

The original iPhone by Jony Ive. The iPhone revolutionised the mobile phone industry with its sleek design, intuitive interface, and multifunctionality. Ive’s focus on simplicity, usability, and meticulous attention to detail set a new standard for product design in the tech industry.

Moonlight Huotang (yet to be built) is a design that embodies simplicity while offering a spatial experience that plays with light and time. Embedded with cultural heritage, it integrates these elements seamlessly to create a captivating and meaningful environment.

Improving oneself as a designer involves a combination of continuous learning, practice, and personal development. Skills in software proficiency, material knowledge, critical thinking, and other aspects are integral to this journey.

I could be an artist.

Design is the process of envisioning and planning the creation of objects or solutions.

My parents, sister and brother

Determination and persistence.

Skill development, criticism and feedback, time management, technical challenges, self-doubt, and market competition etc.

Designers should present their work in a way that effectively communicates their creative process, rationale, and the impact of their designs.

A small bird watching hut constructed from natural, sustainable materials or a stadium.

Improving daily life through innovative and user-centered design solutions.

Innovative solutions

Design contributes to creating a better society through various means such as problem solving, enhancing user experience, promoting sustainability, fostering inclusivity, improving public services, and encouraging creativity and innovation. These elements collectively work towards building a more sustainable, inclusive, and prosperous society where individuals can thrive and make meaningful contributions to their communities.

Unfamiliar territory.

The ResoNet Series projects provided me with the most satisfaction. These projects explore the boundaries between nature, art, and technology to create emergent physical and ephemeral conditions. They are experimental, innovative, and address site-specific challenges, making each project a unique and fulfilling endeavour.

Greater emphasis on sustainability, increased diversity and inclusion, ethical design practices, interdisciplinary collaboration and advancements in accessibility.

Integration of AI and machine learning, the design field is poised for a future where technology and human-centric values converge to create innovative, sustainable, and impactful solutions.

It varies depending on specific size of project and complexities.

I start with communication with clients to thoroughly understand the project brief.

"Design with empathy, innovate with purpose, and create with passion." and AA School’s motto of "Design with the beauty and build with truth."

I believe it's a dynamic interplay: design sets the trends and trends set the designs. Designers often lead by creating innovative solutions that inspire new trends, while also responding to evolving cultural, technological, and social trends to stay relevant and effective.

Technology is integral to my design process, enhancing creativity, precision, and efficiency through advanced tools for sketching, modelling, prototyping, and testing. It facilitates collaboration, visualisation, and iterative refinement, enabling innovative solutions driven by real-time feedback and data.

All kinds of CAD drafting tools and rendering software.

Together, colour, materials, and ambiance are essential elements that influence the sensory and emotional experience of a design, contributing to its effectiveness, appeal, and functionality.

Inspiration, concept and design process.

Overall, encountering a great design or product sparks admiration, curiosity, and appreciation for the blend of creativity, functionality, and innovation it represents.

My ideal design partner would be someone who shares a passion for creativity, innovation, and collaboration. Co-design aligns with my belief in collaborative creativity and the power of collective intelligence to achieve innovative, impactful, and meaningful design solutions.

All interactions have been equally important in shaping my design perspective, whether with clients, users, collaborators or stakeholders.

"The Design of Everyday Things" by Don Norman, "Thinking, Fast and Slow" by Daniel Kahneman, "Designing Interactions" by Bill Moggridge and "Universal Principles of Design" by William Lidwell, Kritina Holden, and Jill Butler.

It is a continuous journey that involves dedication, practice, and ongoing learning, including CPD courses and formal training, hands-on experience, feedback and reflection, collaboration and networking etc.

Leonardo da Vinci. His genius spanned art, science, engineering, and design, making him a timeless figure whose insights and perspectives continue to inspire creativity and innovation.

While awards acknowledge my hard work, creativity, and contributions to the field, they also open up opportunities for collaboration, networking, and professional growth. However, fame and recognition come with challenges, including the pressure to consistently deliver innovative designs amidst high expectations.

Blue, London, Dim sum, summer, books and Apple

Can’t remember the details.

Achieving creative breakthroughs and receiving positive feedback are key motivators for me. Additionally, staying curious about new possibilities keeps my motivation high and fuels my passion for design.

No at all. However, I did show a curiosity similar to Thomas Edison's during my childhood.

It's conceivable that merging with technology could become essential for humanity to compete with Artificial Intelligence. Integrating human minds with computers might lead to the creation of a super brain capable of performing complex calculations and accessing vast amounts of information instantaneously, simply through thought.

I believe in design's ability to enrich lives, elevate experiences, and drive positive global impact. Committed to innovation and collaboration, I strive to create impactful designs that resonate and make a difference. Your support and enthusiasm for design fuel my creativity, inspiring me to explore new possibilities daily.

Creative Prototyping Unit Limited is a multidisciplinary design studio based in London and Beijing. The studio aims to develop trans-disciplinary dialogue at the intersection of art, science, technology, and culturally conscious research. Projects range from small furniture and product design to medium-sized spatial and hotel design, and large-scale stadium and cultural tourism master plans. CPU Studio has been ranked among the top 21 best architecture firms in London, alongside top firms like Heatherwick Studio, by Architizer.

Design is the process of envisioning and planning the creation of objects or solutions.

I enjoy designing projects of any scale, not just buildings, especially those that challenge constraints.

It is James Turrell’s Skyspace. It combines visual simplicity and phenomenal experience with technical complexity.

A small folding canopy for School Future project.

There is no favourite. It depends on the situation and what interests me at the time.

either when I'm relaxed or under extreme pressure from a tight deadline.

User experiences

From excitement and curiosity to satisfaction and sometimes frustration

Enjoyment and satisfaction

when it effectively solves a problem, meets the needs of its users, and inspires or evokes an emotional response. It should balance functionality, aesthetics, and innovation.

Innovation and uniqueness

Designers have a responsibility to create sustainable, environmentally friendly solutions that positively impact communities and the planet.

The design field is increasingly embracing sustainability, technology, and interdisciplinary collaboration. The future of design will likely focus on eco-friendly practices, innovative use of technology, and solutions that address global challenges, enhancing both functionality and aesthetics while improving quality of life.

Beijing Design Week, next year in Norwich, UK

My design inspiration comes from observing daily life. Creativity and inspiration come from various sources, including professional media and casual conversations.

I don't adhere to a particular style; my approach depends on the specifics of each project. This flexibility allows me to tailor my designs to meet unique needs and challenges.

Current in London and occasionally in Beijing. The cultural heritage of my country does influence my designs, providing a rich tapestry of traditions, aesthetics, and craftsmanship that often find their way into my work. The pros include a deep cultural resonance that can enhance authenticity and uniqueness in designs. However, there can be challenges, such as balancing traditional elements with modern innovation or navigating regulatory frameworks that may impact creative freedom.

Our process typically begins with extensive discussions and building a close relationship with clients to understand their preferences. We then present sketches and references to initiate discussions and debates. Once a general direction is agreed upon, we refine the initial concept designs into a final proposal.

Effective design results from a deep understanding and mutual resonance between the company and designer, where communication is crucial. Rather than solely evaluating past project experiences, prioritize assessing their innovative design process and approach. A skilled designer can consistently achieve impressive results right from the start, regardless of the project type.

Building upon my answer to question No. 20, I typically let project information marinate in my mind for a few days. This allows my creative brain to stay active, drawing inspiration from everyday experiences. Often, ideas naturally emerge when sparked by something I've observed.

Power ball, Luban Lock Puzzle, Automatic robot cleaner, Lego and iphone

I start with catching up on the early morning news, then I tackle urgent tasks on my schedule. In the morning, I give instructions to employees and spend time on initial concept thinking and sketches. By late afternoon, I focus on detailed production work. Finally, I review potential competition and opportunities before wrapping up my day.

Focus on your strengths and interests while working to improve your weaknesses. Don't be discouraged by setbacks. Always strive to learn and grow from every experience, even if it's not your favorite. Remember, one opportunity often leads to another.

being a designer offers the chance to make meaningful contributions through creativity and problem-solving, but it also comes with challenges that require resilience and adaptability.

Positives and negatives often coexist, and their interpretation can vary depending on one's perspective.

Critical thinking

Pan and papers, ipad sketches.

I rely on a well-structured work schedule and reminders from my personal time management tools.

It varies depending on the specific project.

How much and how long it can be done.

Designing London 2012 Olympic Stadium from inception to completion

Air China, Beijing Sinobo Guoan Football Club, Arts Council England, Wanda Group, Sinan Mansions and other private clients

A client appreciate the design and supportive for your exploration

I aim to expand our practice into a fully multidisciplinary studio that prioritises impactful design. Currently, I'm engaged in sustainable material research linked to 3D printing technology.

I collaborate with a team to develop designs, although I typically generate the initial ideas independently.

I'm currently working on a Paludiculture Research project involving organic materials aimed at reducing carbon emissions from peatlands.

My company website www.designbycpu.com