Interview with Claudia Perle
The fabrication of food supplements of BIOBEE follows strict rules, like: no alcohol, no artifical additives, colorants, nor taste smoother or artificial emulgiers in BIOBEE's ampoules and other bee…
Design Legend Interview
10 April 2019
I am an independent entrepreneur. So therefor if you follow your mission, you better think beyond boundaries. So I had to acquire the facilities and combain this with our own alignment of Biobee as a family business.
My motivation as product manager is to express our corporate identity in a product. When we have an idea and we cannot find a suitable concept we start to develop our own. This is always the beginning of a challenging journey for Biobee and myself.
Neighter nor. Our product, philosophy and responsibility lead us in our work and goal.
Biobee's product designs.
Attentiveness
Curiosity. I learned from a good family member the importance of curiosity and I am still learing. Learing how to really listen and ask questions is a skill that allows you to keep growing.
Understanding.
The idea of eternity
Nature's wildflowers. For them no mountain is too high nor valley too low or sea to deep. They can grow in the most unreal places with great intensive colors with the great goal to attract for the next generation.
For me design is a form of expression. In the best way it touches your senses and boost them. For me every little thing has its own beauty, which has to be discovered with attentiveness.
Curiosity. I learned from a good family member the importance of curiosity and I am still learning. Learning how to really listen and ask questions is a skill that allows you to keep growing and finding a balance of innovative design with its own uniqueness and the love to express this.
Product manager
We try to work with people who share the same ideas and values.
My family and the work in a team of critical minded people with the goal to achieve a better state of being.
I adore anything with a statement or a designation of origin. Inspiration comes through life’s experiences.
Flexability and sometimes being a fortune teller
Self-reflection
Depends on the challenge. From a few months up to 1-2 years.
Analyzing the needs, grasp them and implement them.
Every project is special and has to be worked out.
ADOBE QuarkXPress
Stay as natural as possible.
What life value brings it to us and our time.
Teamwork leads you to new shores.
Family and nature.
Colors of nature, ancient meaningful places e.g. Nazca in Peru, be open for good food because nothing goes deeper and comes closer to your smallest unit of your body - your cells. So be aware of this.
Leave your evil twin in bed and get up. Creating something out of nothing.
We are in the blink of an eye in time. Life continous in what form? Time will bring it out.
Practice attentiveness. Treat it with care and develop your goals with value.
Designer Interview
8 April 2019
Well my background is the alternativ medicine so called naturopathy. When you understand what your value is, how you create it and why. It makes it much easier to advocate for yourself and stand your ground. This is always the beginning of a challenging journey whether in medicine or in another field.
BIOBEE Health Consulting is a family-owned company located in the municipality Switzerland. Myself, Claudia Perle, I am a naturopath, who has already worked also in China. I am the second generation. My mother, Brigitta Stucki, a nutrition consultant and founder of this company. We are working with the main objective to market bee products in the Health Care as a lifestyle companion. Behind this is an experience of more than 25 years in the field of natural resources. As the name suggests, BIOBEE places special emphasis on "products" of bees. As mother-daughter duo we have been fascinated for years by the performance and the products of the bee beekeeping and also because of their professional background knowledge and the positive experiences of their importance for our life aspects.
To bring the need, your personal sense of aesthetics and natural respect into line for our presence. Great design is a limitless art form and I've tried to express and be drawn to it. Time and again it has the power to remind us that, more than the differences that divide us, it's our similarities that bind us.
Hold on to your power... It's possible to be respectful, collegial and even a little coddling without giving away your power. So for me that is the starting point where new design finds its way. Than every work, design is my most favorite one at the time.
A pyramid leporello
Natural sourced one
When I am under pressure and have the need. Know what your goals are, but allow for diversions and spontaneity along the way. Intension coupled with flexibility is a powerful combination.
Functionality, clarity and pureness with colour. Do things that unleash the inner child. Things that put a huge, goofy smile on your face. That this and turn it into the position you need.
It's impossible to newer make mistakes, but if you trust your instincts and stay true to what consistent with your beliefs, those mistakes will rarely translate to regret. So again stay open, self-reflected and focused on your work.
Mentoring in any form is a powerful tool. It doesn't matter where we may be in our careers, there is always someone who could benefit from ones experience and advice, including myself. So I triy to keep my mind, feelings and awareness wide open.
Normal daily use.
Italy, Bozen in March 2019 for Apitherapy. The next big one will be Apimondia in September in Canada.
Switzerland. Swiss people are open for pureness and clarity. So from this side: YES
We look for common aspects and improve what we can do best out of each potential. So both sides have advantages of this connection.
In 2010/11 we start to relauch our design. We wanted to have a design which represent a healthy lifestyle without pointing of a special need or healthy disability. So we stared with our cartons for ampoules. Than in 2015 the new product Arthro Elast were developed. After this we were going on with the capsules doses, where we replaced PET and opted for carton boxes. Finally we got to Api Boost.
As we are often on exhibitions and travelling around the world we are lucky to see different kinds of designs. Most important for me and us are colours. They open the doors into different worlds.
Develop your own strategy with an open mind and great empathy for this world and your special customer. Be reflected and stay open minded.
We are not inventors. Our products are evolution.
Step by step steady going on.
sometime a few weeks upto a few years. Everything is possible. Maybe we have an idea right now but than the process stops and later it continous.
Pharmacy Harrods London (UK), Kulm Pharmacy or BIO Natur (whole sale store) in St. Moritz (CH), bio-apo.de online-Pharmacy (Germany), Apitherapy-Pharmacy Marktapotheke in Alpirsbach (Germany), Prof. Prof. Dr. Mathias Kunth (environmental medicine in Germany and worldwide active)
The best part is a free space where you can start from.
In our company we design for ourselves in a team.
Over the homepage www.biobee.eu, exhibitions and courses or news papers.