Interview with Chris Woodward

We are a small industrial design studio in Shoreditch London, We are lucky as we work on a wide range of diverse projects. We tailor make teams based on the clients / projects needs. We are very adaptable and flexible which is a must for todays current market.

Design is problem solving and creating something new and enhancing the experience for the user.

I like projects where there is a challenge and it pushes my mind and skill base

The design i admire most is the Eames lounge chair, I designed a swatch dect3 phone which was a great design, the project was very successful and the whole project process was so enjoyable.

It was a navigation pod which attached to the arm of the captains chair so that he could override the systems.

I love real materials and the qualities they have.

As a designer you are always creative and sometimes its hard to switch off.

I try to focus on maintaining a different perspective.

All emotions ranging from frustration to joy.

I generally feel satisfied or irritated if I regret making certain adjustments.

There are many qualities to a successful design depending on financial elements, usability, aesthetics and engineering components.

Generally the look and feel first and the function second.