Interview with Chenglong Tao

Because of my hobbies, I started designing just for work, and no one pointed. I rely on my own art foundation, thinking about some new ideas to improve myself in my spare time, and then slowly became an interest. I like to drum up some ideas, not Limited to graphic design and typography, I have tried to design jewelry and small fashion goods since this year, and I have also won many honors.

Sketching, altering and perfecting sketches on paper; computer open vector software to complete the design of refined flat graphics; if it is a product, jewelry project, finally need to use 3D software to continue modeling and rendering on the previous process; as for the physical model, Preferred 3D printing.

When I first started preparing, it was the most difficult, that is, the sketch stage. There will be many possibilities for the same project. I will draw three sketches, one of which will be finished into finished products; after the sketch is completed and perfected on the computer. These two times are the most exciting. The results are recognized for satisfaction and a sense of accomplishment. These need to be 100% serious in each step of the creation of the work, to be strict with their own requirements.

I think it is the foundation of art, because many paintings are not good. After they are engaged in graphic design, their design ability is also bad. Sketch is the basis of modeling ability and the premise of original ability after design. Color sketching is also in design. Great help, because with this premise, at least the design works are very comfortable in color.

By the end of next year, I can achieve my milestones: continue to win prizes, produce more good works, join the Graphic Design Association of Shenzhen and the Jewelry Designers Association.

There are a lot of people who work on design but don't like the design itself. What they pay more attention to is: How much does this project or work make? For this group of people, many of them have to give up and change their careers without any improvement after working for a few years or less; therefore, the material rewards obtained depend on your own hard power in the industry. Every designer's growth path should be different. New designers should learn their good side, but don't just imitate others and know how to think.

Any design industry is a test of mental work. It is no harm to take a good look at the outstanding works published by others in the free time, but it is best not to do too many imitations or even plagiarism (the results of works created by others are by his own If you do this often, you will lose your creativity. If you encounter bottlenecks, don't worry. It may be that there is a lack of knowledge in somewhere or somewhere. Please seek breakthroughs in other concerns. In fact, any design has a bottleneck, but the level of height that everyone has reached is different.

My work is very easy, because I don't go to work, the schedule is very casual, in addition to doing some plane and product design, I will get up and exercise in front of the computer for a long time (do some aerobics, such as cycling and running)

The trend has a good side and a bad side. The follow-up trend can make it easier to meet the current customer needs, but the trend is constantly changing. After a few years, the things that are done today are displayed, no one appreciates it. Because it was not popular at that time; therefore, in addition to doing business things that follow the trend on a daily basis, individuals also do innovative works that are not influenced by trends, and strive to create a group for a long time. Works that stand the test.

This design concept can be directly translated into a product that is listed, and the function of the product is targeted to solve the problem. The visual design can also be achieved under the premise of not affecting the function of the product.

Everything is difficult to get started. First, you have to think a lot of ideas, then draw sketches (you can understand them), and you can record some creative ideas. Then you can select and merge these sketch ideas on paper and make them on the computer. The production process will also encounter some imperfections, and make improvements while slowly making improvements.

I started out as a graphic designer and did some layout work. I started to study font design in the past three years, and this year I started to do some design for daily use products and jewelry, and I have achieved initial results and honors.

It should be Shenzhen, because it is the design capital of China, where all kinds of design talents come together, designers are easy to communicate, and there are many design exhibitions every year. I am now in Zhenjiang, Jiangsu. The designer's vision and technology in this area are relatively backward. The lack of talents can't be changed for a long time. Because of this, I chose to stay in this small city. Good design requires someone to take the lead in setting an example, and it depends on each designer's own synchronization efforts.

A' design award, the initial review is free, reducing the risk of blind submission, nominations of more than 6 points, because it is the first time to participate in this kind of competition, after submitting, the initial evaluation of the e-mail reminds which places do not meet the requirements Need to improve, for example: the background can not be black, the display posters of the font works can not appear large-scale text layout, after learning the opinions of the judges, understand the specifications of such competitions.It is very important to participate in the design competition. I myself have progressed in various competitions.

At first, I was only able to find a job related to art after graduation, and later became a love. I was willing to take the time to do better with my interest.

At first, it should be forced. At that time, the family’s economic conditions were not good. After graduation, I was not allowed to engage in painting careers. At first, I even excluded the operation on the computer. At that time, I felt that I felt a sense of accomplishment in painting and painting. After a long time, I have an interest, and finally I like design.

Fonts, jewellery, these two design types

The works designed by great designers are beyond the times; the works designed by excellent designers are in line with the current trend, but after a few years, they are out of date.

Vision and function must be perfectly integrated. I have seen many competitions held by Yuanxiao in China. The first prize has some ideas, but the specific visual design can't keep up. Even the product styling and the annual typesetting display are very ugly. Not a few, no harsh attitude, the impact is very bad.

Art works with practical functions, that is, this thing has the aesthetic enjoyment in addition to the use function, this is the good thing everyone should invest.

Fonts and jewellery design, while Chinese fonts require a lot of time to make. If you have time, I still choose to cooperate with the font company, because the font company has technical support to improve production efficiency.

A new set of fonts has been taken by a font company, but the other party is a small startup company. The time and rewards for me are very limited. I want to implement a complete set of Chinese title art fonts.

Others like to watch more, see more natural and think more, but the things that are made have traces of imitation; and my approach is contrary to others, it is ok to see other people's works, but can not imitate, to make Creative ideas that are different from those of others.

The public number tweets of some merchants in the chat software, which share some works and industry trends every day, but I just look at it, don't imitate it, see if it can improve the horizon, the industry is just tweet can strengthen its professionalism.

The pendant design of the Chinese character hollow structure (sorry that this design has not been shown on the line, will be seen in the future), this design has made the Chinese square characters into a hollow three-dimensional structure, simple and without any excessive modification, wearing groups are not limited to men and women gender.

Keep improving and repeating it, this is my attitude towards design.

I have no one to guide my growth. Everything depends on my own interests. In the Internet age, I can find information and improve it slowly, instead of stepping into the sky.

Art foundation + refinement attitude

Public relations

Jewelry design, this is another design direction that I am going at the same time. I will see the jewelry works I designed in the future.

Become a master of design

To make a Chinese character series pendant and other jewelry design, as well as a small number of daily necessities design, the manuscript has been completed, has already achieved some honors.

This question depends on the design. If you design a Latin font, it takes only half a month from the character design to the OTF format font file output. If you are designing a Chinese character library, the Chinese characters of a set of fonts need at least 6763 to qualify. More than 9 months. Jewelry design looks complicated, usually male jewelry is relatively simple, not so many diamonds inlaid, there are not so many complex curve shapes, the construction period is very short.

Think of design as a hobby, and take action and devote yourself to it.

The trend of this thing, on the other hand, limits the differentiation of design, and it is easy to be similar to most designs on the market, and try to avoid being led by the trend.

Technology is to quickly convert design ideas into visual works services. Technical proficiency can save a lot of time for work. The same quality works faster than others, complete better, leave more time for Design concept, scrutiny,

It can be said that unscrupulous, plane, three-dimensional as long as it can serve the design works, often several software turns to use the division of labor, such as CorelDRAW & Illustrator, they are vector drawing software, but the functions are different, each has its own strength, I am doing fonts CorelDRAW is preferred because the curve curvature will change after Illustrator's node is deleted; Photoshop is preferred for processing images, and InDesign is used for editing layout; if 3D is used, 3ds Max is used, except for mainstream software, some independent renderers. (such as KeyShot) and small software can be used.

I will sigh the author's unique ideas.

The cooperation between a team, the ability between the players can be different, but the level of cooperation can not be too much. So I usually complete the design tasks independently.

Think more, basic questions are less asked; in the Internet age, most problems can be solved by searching for answers.

The quality level of the awards and the number of awards are necessary for joining some design institutes. The award is the premise. The success is based on whether or not to actively join some professional organizations and participate in activities and exhibitions.

When I was a child, I wanted to be a painter. When I was designing for a long time, I found that design is a creative industry. When a work is created, the achievement is as good as pure art.

a practical and aesthetic product

Most like practical, and aesthetically pleasing product design

Sometimes I suddenly thought of some ideas before going to bed, for fear I would forget to influence the work of the next day in the morning, so every time I put a sketchbook and a pen on the bed, I can record some inspiration sketches at any time so that I can sleep Be practical.

Visual effects, functions, these two elements must be treated the same

In fact, the beginning is the most difficult, there must be a good idea before they can be formal design, this stage is difficult; then the design process will continue to find some new problems, such as font design often encountered, although small For small details, I will extend the solution for each of the details. After comparing them, I will adopt one of the most promising solutions.

There is a sense of accomplishment and satisfaction because not all ideas in the mind can be well realized.

When you persist in focusing on a design, it is hard to think about success if you keep improving the details and change the details.

Visually comfortable, original, differentiated, details in place, and functional.

Each time I design a piece of work, I try to make a big difference with the previous piece, whether it is style or other aspects. I think that the designer's own style of design should be ever-changing. Don't have a fixed routine. Every time you try it out, you'll be tired.

In the design process of Zhenjiang City, Jiangsu Province, China, there will be unprofessional opinions from customers affecting the final result of the design, because most customers feel that they want to make their satisfactory works, but the customers do not know that they are spending custom designs. They need to serve their customers, so compromised designs at this level often don't work well.

Get up at 7:00am, after breakfast, turn on the computer to check if there is any new mail, open the design file yesterday, continue to improve or design a new project, and after 2500 hours, you will do 2 hours of aerobic exercise (regular exercise, Maintaining good health is the premise. After dinner, it will check the work during the day. After 20:00, it will not touch the computer. At 22:30, it is the sleeping time. This is the basic daily arrangement.

The younger designers are more and more engaged in the industry, and finally they can persist in the industry and can make few achievements. The main reason is that a large part of the designers lack the ability to self-learning. When they encounter any problems, they do not think or go online. Instead of searching for answers, in some groups of instant messenger software, they repeatedly ask some junior questions, and there are a large number of such people every day. My suggestion is: If you do not have a systematic study of yourself first, you will find obstacles in your work. When you encounter problems, the first thing you should think of is to try to solve it yourself. You may not digest the answer that others instilled in you. There are no quick fixes in any industry, and it can only grow as time goes by.

Keep improving, not catching up with the trend, not being led by the trend, insisting that every piece of work has his uniqueness

The basics of fine arts, especially the ability of modeling, and the familiarity of software operation and creative thinking are all equally important. In addition, we must be meticulous in grasping the details, and we must have the craftsman spirit.

CorelDraw, InDesign, Illustrator, Photoshop, 3ds Max, work together to complete the work efficiently, but not limited to these major tools, as long as the plug-in and independent small software that can produce effects and improve efficiency can participate in the work, usually when they are free Browse online for updated information on some software technologies. There are some helpful design theories. I will add him to my favorites.

I will create a .txt file on my desktop and schedule each task in the order in which it was posted. Design is really time consuming, but I can get up to ten minutes or pause for other things in an hour and a half, and then come back.

This question depends on the design. If you design a Latin font, it takes only half a month from the character design to the OTF format font file output. If you are designing a Chinese character library, the Chinese characters of a set of fonts need at least 6763 to qualify. More than 9 months. Jewelry design looks complicated, usually male jewelry is relatively simple, not so many diamonds inlaid, there are not so many complex curve shapes, the construction period is very short.

Font design and jewellery design (I will see my jewelry in the future). Because many graphic designers don't understand the meaning of designing their own fonts, they buy or download fonts designed by others, without personality; and their own designed fonts are used in their own work, so that they can be used with other designers who abuse shared fonts. There are obvious differences in the works; in addition, the fonts that you make can also be sold for profit. As for the jewellery design, this is purely for the sake of beauty. When the design is made into a finished product and the model is wearing a catwalk, the sense of satisfaction and honor is not comparable to the graphic design.

Continue to participate in the design competition, the number of works, the number and quality of the awards are necessary to join some design associations, the next step to the school to share design methods and experience.

At present, the Latin script is developed on its own; however, the workload of Chinese fonts is very large (more than 7,000 characters). For Chinese fonts, it is hoped that they can find a font company to work together.

QQ：542894871, Email:542894871@qq.com