Interview with Cedric Chevalley

I have lauch my brand cbijoux in 2001 directly after my jewelry study, I directly worked on my own, was my purpose to build my own path then following one .Then I have launched several brand also. But always stayed connected to jewelry .

Design means Object with function. It's a innovative usefull creation.

Mostly jewelry and accessories

For me It's actually the winner bracelet "upsk8" it's very far of anything expected from any of it's aspects : shape, matter and also the concept of giving a new life of used materiels.On the side of the public, my best design is far above the very trendy rings called Mood Collection, a simple and minimal design, but that allows to each wearers to personnalise it on billions way, you can check this on www.yourmood.net, since 2013 this brand is managed by friends of mine.

i never worked for a 3rd part

Now I'm really very exited about recycling the skate's wood

After exhibtion, after having talked a lot abut my work, usually on the way back home, when I'm in the need to proceed a "rebirth"

What the object will print on the public, what will be the reaction seing and/or wearing and/or using it.

I feel very self critics, I have always to get the completion to validate or invalidated my work.

when It's a win on my point of view I get the best feeling i could experience, it's an amazing state of mind.

It has to be very well thought, very well made, and being something that suits to people. Then the very important last point it that has to be undesrtood and adopted by the public. This last point is not the designer job, but this can be a usual fail

The innovative features and the aesthetic. And how this will change the life to the user.

he is, as an artist creating a brighter futur, he needs to be smarter then common people.

I feel that changes are smaller, like we don't have huge changes. Or this happen every 30 years. We will see. Rn the electronics gets the main attention.

In May 2018 in Milano for the "No Matter matters" exhibition curated by A/dornment

The best is mostly to "dream" of fantasy, I can create very freely in my mind. Then I have to manage that to keep its integrity while land it on the ground.

I wanna bring joy and excitement, and a higher conscious to my congeners, we lost a lot about who we really are and how powerful we can be. We are, in the era, so low on our own scale of ability and self-confidence.

Switzerland, I don't feel so, but I guess that all we live affects us, even if we are not conscient of it.Pro in my country is that I got a great open minded public for the new style of contemporary jewelry I have designed, I feel very, very grateful for that, and want to thanks each of my customers who allow me to pursue my way. The cons is that in switzerland i never got any help from the state or the taxes or any association, we are in this country on my point of view, very much on our own. (meanwhile I wrote that I'm not even sure about the fact that's a "cons" I wouldn't change anything, maybe taxes... lol)

no comment

Briefly : I dream of something, then I draw by hand and then I'm very very excited to process to concretise the dream.

I fight to wake up, have a shower, then I squeeze lemon, make gymn, skateboard and study while eating my breakfast. Then usually I can't break because randomity of my company, and it's why I like to work in the night to be rid of any exteriors request.

Yeah , with pleasure. Never listen to the "nein sager" . Be really very, very smart and wise to choose to whom you will listen the advices.Best exemple will maybe not be the best teacher. Always follow your heart, not your purse and never give up in the way you wanna go !

The positive points are only to people who are done to create, there are other kind of people who will be happy having assurance and habits. I see the designer as an artist, the artist need to be very strong because there are always so many opportunitie to get down, to doubt and to fail. The artist is often in a state of unbalance because if you create something really new what will confort you about instead of your own faith.

Always being genuine with ourself and being our best friend.

To be able to create in an abstract way then being able to report it in the real life.

hardware : Paper notebook, pens, . Macintosh, and CNCadobe creative suite

Usually I create during travelling out of the normal daily schedule.

How could I get those idea ?

to work on my own since 17 years

mostly objects with use and meanings

To enhance the impact and the notoriety of my creativity to allow me to create greater and greater .

I PREFER NOT

By mail would be the best

there are many aspects of my works could be seen on several website like :www.cbijoux.comwww.cedrichevalley.comwww.diirt.netwww.yourmood.net