Interview with Brook Kennedy

My design studio is mostly engaged with projects that have a broader purpose- whether sustainability, improving health or some other kind of humanitarian value. When I worked for Smart Design in New York, many of my colleagues were interested in the same. I was less interested in form and aesthetics alone and more excited by human insight that would give rise to a new meaningful product idea. Many of the products I worked on received patents of some kind.

Design is many things- it is about solving problems that matter and meeting unspoken needs...but it is also about something much less tangible. In some sense I think design is magic, or the closest thing we have to it today. Good design always stops you in your tracks. It is arresting. For one reason or another it just simply makes you say "wow!"

There are no specifc kinds of works I like to design most overall, but I do like a good chair

It is hard to pick just one but if I have to, I have always admired the original Vespa scooter and have always wanted one. It was an iconic, elegant design on so many levels and never topped, but widely copied. If anything, subsequent versions were not as successful despite improvements in performance. Not only did it look great but they are great fun to drive. in my mind the best designs are this way: the "experience" using them is great and they look amazing too. The Vespa was also an immensely empowering symbol of Italian innovation after the War.

A set of Fireplace tools for Target in the USA with Michael Graves. They did not sell very well but it was a great learning experience. Later, I worked on some products for Alessi at the same office that might still be in production.

Wood, stainless steel and felt.

Many things make me feel creative but most of all walking the streets of visually stimulating city ranks the highest.

Getting the concept direction right. If the product is irrelevant nothing can save it.

Excitement and optimism.

Pride mixed with a bit of second guessing. Did I forget something? Is there something I missed?

Successful designs last. Even when they are damaged, they are refurbished, rebuilt and renewed. Good design lasts.

Is it superficial? Is novelty concealing that it is no better, or perhaps worse than what it replaced.

Designers have more power and responsibility all of the time, and as never before. They have reached "C" level status next to CEOs. Now that they they have arrived, it is their charge to address or take responsibility for what is produced. Designers should also consider the unintended consequences of design innovation. While technology offers new solutions delivered through design, designers should consider their impact- smartphones are a perfect example. They provide numerous communication conveniences but are ruining our attention, posture and manners.

Designers will continue to cross pollinate with other fields: recently this has happened with Interaction Deisgn and Computer Science in the growing field of connected devices. Tomorrow, designers will overlap with Biologists to initiate the creation of new renewable materials that can replace the abundance of plastic products that are wasted and end up in landfill and our oceans.

My last exhibition was a collection of Photographs created by Macronaut. In my next exhibition I'd like to expand this topic or exhiibt some future bicycling accessories and furniture I am currently working on.

My inspiration come mostly from live experience, not the internet. Walking for hours in a city like New York, where I am from, I always feel a surge of ideas from things I see, what people wear, all born out of the vast variety you encounter there. One weekend in New York can recharge my creative impetus for months.

My design style is understated and warm, but not "modern, or contemporary" per se. I love products that can draw a subtle reference without being obvious. Juniper Design's M Lamp is a perfect example of this. Clean, useful and suggestive of a miner's lamp.

I live in a small college town in the US state of Virginia. It is mountainous and remote, but it provides a level of focus and clarity. Balanced with a periodic trip to New York City works very well for my work process. The USA provides a lot of opportunity in many areas including Design, but after living overseas I realize it is also a bubble. I am often so inspired going to places like Europe which has such an amazing collection design heritages. It is not just high design but day to day quotidian things. Last time I went to Germany, I was amazed by all of the considered details in the airport restrooms from sink faucets to hand dryers.

I work mainly as a consultant to companies, both large established ones and startups. One day perhaps I'll start my own.

It is important to have a good cultural fit- to have a shared understanding about the value of design.

My design process can be chaotic, but I do follow steps to anchor myself if I get lost. I incorporate insights from potential users as a compass. I don't let users dictate my design decisions, but I do draw inspiration from them throughout the process. In terms of mechanics- I like to build models in 3d. I can't rely on sketching alone.

My Vespa, Frank + Oak rucksack, my grandfather's pocket knife, electric fan and Omega Seamaster watch from the 1940s.

I always walk to work, down a quiet path and walk home. This frames my day with a moment of reflection and closure and helps me wind down.

I think it is important to figure out what matters to you- to define your values and not take on someone else's. You also have to really love it.

Creating something from nothing has no better satisfaction. No money or other reward can replace it, but it can be hard. It is competitive and hard. Design does not yet receive the respect it deserves, so you have to love it. Everybody expects good design but not everyone is always willing to pay what it costs.

Flexibility, optimism, determination and sensitivity without taking things personally. Every designer has always been wrong.

Sketching, Modeling, 3d printing, Rhino, Solidworks, Keyshot, Photshop, Illustrator.

Setting expectations. The older I get it is often instinct about when you have done enough.

This is hard to answer, it really depends.

You must be a good sketcher! Sketching isn't everything. Being able to communicate ideas is.

Being the lead designer for the OXO High Chair. This took over a year and I have the original sketch. It won many awards has several patents. I remember the day I saw it first in the store and at the MOMA store in New York.

OXO, Target, Nokero and others I cannot name.

I like to work on new products, brands and initiatives, especially with startups. I like the clean slate where you can create an entirely fresh experience that meets the user on all levels.

I am alsways looking for a new opportunity to design, serve as a design director both for startups and in house. I am currently working on several products that I am very excited about.

I do both but I really like working with others, especially those with complimentary skills. So many more complex products need a strong, dynamic team.

I am working on another solar light, a fog harvester and a chair all of which I am equally passionate about.

Through my email brook_kennedy@yahoo.com or brook@stanfordalumni.org and website http://www.brookkennedy.com

Not at all. These were all great questions! Thank you very much.