Interview with BOLD Branding

design for me is form of expression and inspiration. It is a way of expressing self, emotion, state, product, and it is meant to inspire all who look or interact with it in a way or another.

I chose to become a designer, despite my joining to law school, I followed my dream of becoming a designer by studying Fine Arts

I am most passionate about creating new identities. It is the power of creating a big project from nothing. The branding set the standards and image for brands, and it is the most powerful thing.

to keep their designs genuine and not just follow trends, timeless design always wins

A great designer's ideas are original, a great designer should have his own known style that is like a hidden signature.

creating a successful hidden language between the design and the audience that they connect or relate to immediately.

Any design is considered the primary communication to the audience, investing in good design is vital to form impactful connection with the audience.

I would love to design a book cover for a creative publisher

Beauty product design.

being smart in building up the design idea and philosophy

Amedeo Modigliani

I have many favorites but the most recent one is NAMI BANANA SNACK by LOUKAS CHONDROS, i like it because it is the ultimate minimal design for a simple brilliant idea.

my most recent unpublished project yet, Joyeats. The idea of expanded identity beyond limits of only one visual or similar range. It is a creative expression with engaging experience.

Not to fall in love with your designs, be your own judge, and make sure that this is not yet your best designs and you always have more and better to offer.

Become a perfumer. I am obsessed with scents and what they represent.

Design is smart creative language that comes in many forms and colors between the designer and his audience.

My older brother Fr. Arsanios and my agency managing partner and friend Sarah El Kasaby

My own self motivation. With each project I finish, I challenge my self to do a better and improve in the following design.

To present and insist on working with my minimal designs and direction with clients in a market that is convinced and saturated with other directions.

My best presentation form is the real photography or videography of actual physical samples. it shows the real quality of details and production ideas.

My conceptual packaging project that is full of joy and delight

I want to have a clear mark and legacy in what I do, I also wish for my art and work to be inspiring to many young talents

They expect from me as from any winning designer to always present original art that is functional, sustainable, and innovative.

to enhance the general taste of the society by creating enhanced designs that represents their reality, and to encourage younger talents to pursue their vision and creative work

I am currently finalizing my conceptual project that is very exciting to me. It is not bound to Clients' or market limitations, so it is a very fun & cool project

aside from the soon to be revealed conceptual project that i am working on, I have to say it is Voilà Cool Stuff. I love this project the most as we got to introduce the ice cream packaging in a new fresh design using minimal lines and abstract shapes describing the flavors in the most playful and intriguing way. This packaging is now one of the most outstanding retail ice cream packaging in the market, and till now it has been an inspiration to many through various platforms such as pinterest.

I would like to see more design collaborations. I believe that collaborations create the best visions and most evolved art.

the design field is evolving through the AI advancement, and i see the future of design will be paved for smart designer who will know how to use the AI to their benefit, save them time and effort to create their own unique and special art.

Around 2 to 3 months

first i study the product itself, with all it's experience, then i check competition in the market, then i start to build a philosophy of what i need to deliver through my design, then how i can implement this design in a way that will elevate the customer experience and help the product stand out and lead the competition

We Exist to Inspire Each Other

Great and timeless designs set the trends... good designs follow the trend

it's role is vital for me specially in my research phase prior to the design phase

i use illustrator and a webos wacom in creating all my designs

it transforms the design and brings it to life.

The story and philosophy behind each design.

I appreciate the Idea. It all begins and ends with the good idea and unique perspective of the designer.

creative product designer such as Philippe Starck or Karim Rashid. I believe that co-design unlocks new design possibilities one couldn't reach alone.

my brother Fr. Arsanios, as he is an interior designer, so i grew up knowing all about his art and passion

REALLY GOOD LOGOS explained.
By Margo Chase / Rian Hughes / Ron Miriello / Alex W. White

being smart in building up the design idea and philosophy

Georgio Armani

I appreciate every single award that i achieved. It only made me motivated to keep raising my bar.

My favorite color is black with all it's shades, and I am obsessed with everything related to Italy in terms of places, food, and also all my favorite brands are Italian like my all time favorite brand La Heine Inside Us.

I was working with a client and presented 2 logo options, she chose one of the 2 despite our efforts trying to convince her with the second one. I submitted the other logo for Logo Lounge Competition, and it won and published in their 14th book. When she knew, she called asking to change all her identity with the winning logo that we wanted to give her in the first place. We did it for her as she really deserved the winning logo.

Receiving good news that my work is being featured in any respected design platform

In a way, it was obvious that i would become a designer. i always had my own unique taste in terms of choosing my apparel, or showing different interest in art and fashion. Being a great designers is something that came with practice, experience, self discipline and motivation

I always see a post apocalyptic vision were smart minimal direction will rise among ruins and will create everything beautiful.

If i wasn't a graphic designer, i would have became a fashion designer. Al designs around us is a form of indirect and beautiful self expression.

Me and Sarah have been colleagues long time before and we noticed the work chemistry we formed creating business successes together. In 2012 we decided to join forces and create BOLD BRANDING, specializing in branding and packaging and known for our goal-driven minimal designs that always push our clients in the lead of competition.

design for me is form of expression and inspiration. It is a way of expressing self, emotion, state, product, and it is meant to inspire all who look or interact with it in a way or another.

I am most passionate about creating new identities. It is the power of creating a big project from nothing. The branding set the standards and image for brands, and it is the most powerful thing.

Voila Cool Stuff. I love this project the most as we got to introduce the ice cream packaging in a new fresh design using minimal lines and abstract shapes describing the flavors in the most playful and intriguing way. This packaging is now one of the most outstanding retail ice cream packaging in the market, and till now it has been an inspiration to many through various platforms such as pinterest.

seasonal post card special design for Chivas Regal distributer in Egypt

my favorite material to work with is paper, and instagram is my go to platform to share my work and get inspired.

When i am back from a long trip to my favorite places.

functionality of design by presenting the right message in a different, artistic, and smart visual.

i feel determined and focused to communicate the design through a new visual

i feel accomplished, specially when i get the intended reactions from the audience.

creating a successful hidden language between the design and the audience that they connect or relate to immediately.

if the design or the idea are original, if the designer is known for this style or not, and if it represented the product, or the feelings related to the product or not

to enhance the general taste of the society by creating enhanced designs that represents their reality, and to encourage younger talents to pursue their vision and creative work

the design field is evolving through the AI advancement, and i see the future of design will be paved for smart designer who will know how to use the AI to their benefit, save them time and effort to create their own unique and special art.

MOOD, Como Italy, 2023

I always get inspired by traveling to beautiful places, my creativity is fed by good music and early mornings.

my design style is geometric, minimal, creative. I loved this style as it is considered my escape from an all busy life loaded with news and fast paced life. Minimal art and geometric designs tend to summarize any idea beautifully without many unwanted details. My approach is always designing the bolder idea.

I live in Cairo, Egypt. The oldest and richest civilization known to mankind. Growing up surrounded by the magnificent Pharaonic & Ancient Egyptian culture definitely influenced my style and taste. I became fond of geometric art, minimalism, symbolism, and symmetry. I will always be grateful for my heritage which still amaze and inspire many designers around the world.

As most of design agencies, we work with companies according to type of work needed either with retainer contracts or project contracts

companies need always to be ready with their detailed brief, about their product, market, target customers, and what do they expect from the design. the more prepared and clear their brief is, the more efficient the design will be. Companies can always select a good designer by searching for his portfolio of work, see how they created previous projects, and whether their previous work is awarded, and from where.

first i study the product itself, with all it's experience, then i check competition in the market, then i start to build a philosophy of what i need to deliver through my design, then how i can implement this design in a way that will elevate the customer experience and help the product stand out and lead the competition

a vintage fine art wall frame, a customized curtain rod that i designed, a metal chandelier that i designed and custom made, a reclaimed cranberry raw wood table, a recycled wall lamp made from old water pipes.

I wake up early, have my morning coffee in my favorite cafe listening to music. I then go to the studio and resume my design passion. After my lunch break, i head to the gym for couple of hours and then head back to the studio for any afternoon meetings. If am not meeting my friends after work, i spend a quiet evening at home with a good movie.

to keep your design genuine and don't just follow trends, timeless design always wins

the positives is being able to transform any expression into art and design, the negatives is being easily affected by all good or bad visuals in

simplicity is the ultimate sophistication

being smart in building up the design idea and philosophy

i use illustrator and a webos wacom in creating all my designs

by balancing and differentiating the design projects i have in the pipeline, set clear prespective and milestones driven timeline that i follow so that i make sure not to lose track of time. if the creative design took longer time, then i will speed up working on the following phase, and so on.

according to the type of object but i believe 2 to 4 months is a good average

how long will it take to design a project

following up with printshops gave me a great experience and a much better understanding and perspective when creating any new design. Now i think about the production first toi make sure my idea will be implemented perfectly.

Voila Desserts Shop / Dusit Thani Hotels / Egypt Gold /

Packaging, as it is a tangible moving design that customers first see, admire, purchase, walk home with or gift someone with. Very accessible art, and easily spread.

my future plans is to expand our business market overseas. Also i am working on exploring product design and experimenting with some cool ideas

we work as a team

NAJ jewelry, it is a fine jewelry brand with a cool design theme and popping colors.

people can contact us through our website https://www.bold-branding.com
instagram page https://www.instagram.com/boldbranding/
or mobile number +201022023067

Thank you