Interview with Benny Leung

BLCH. is a creative studio that believes in telling a good story. BLCH is committed to originality, quality, and compelling a great story. Each story is fuel from original ideas that change each word and image for the perfect creative solution. We believe stories can take us everywhere from backwards, forwards, and happenings during the present time while transporting us through many different places and situations we might never dream of. We as the storytellers create an atmosphere in which anything is possible. This special energy enables us to visualise and express the many different ideas that create the strong and inspirational relationship between the good companies with their customers.

A creative way of using our different senses to communicate with others.

I like to be involved with multimedia works where you can try to use different types of format to communicate the story.

I don't have one yet.

A walkcycle animation of 3 different types of shoes for a TVC.

A computer

between 4 am - 8 am

Trying to get the overall framework and then work into the details.

energized and anxious to see how every little process adds to the final result.

if you can connect with a person.

Does it communicate with me personally first.

within your power, try to improve on something and/or it creates a small conversation

I think it is evolving into being more multimedia. More designers will acquire different skills and trying to combine them into their work.

Never held one. Will want to have one in the near future.

Just trying to pay attention to everything around me.

Try to be minimal but still expressive because there is so many things going on in the world. Our attention span is very little. So if we keep a minimalistic style, it might actually stand out and be more expressive.

Hong Kong & Canada. I think this combination gives me a balance of both world and can explore the difference of culture in both.

For commercial works: Get their briefs / let it sink it / develop an idea and give them a first draft / We telling them why we did this and have their comments / 2nd draft / comments / final product

Give a designer time to explore. A company can select a good designer by seeing if they have a voice (something they want to express) or a unique angle in their work.

1) Try to procrastinate for a little bit in the beginning to get different ideas flowing2) Write the ideas that sticks longer down on paper.3) Initial exploration on the feasibility of each idea4) Move with the concept that feels the best5) Do it.

Macbook Pro / Pen & Paper / Animation Survival Kit (book) / deck of cards / tablet

Wake up / breakfast (Sometimes) / work / take a walking break / work a little bit more / then occasional HH with frds

Don't be afraid in doing more at the beginning. They are all great experience that will make you grow faster.

Positive - you can use your creativity to create something nice and share an angle.Negative - finding clients that allow you to actually be a designer.

Just do it. Visualize the idea.

storytelling

Adobe Suite, Macbook Pro, internet, a walk

Keep telling yourself that you need a break in order to have a fresh mind to continue.

It varies. can be a day or can be weeks.

Can you help me design something for free.

Working at a studio called Sillything. They gave me the freedom to explore, learn and try new things.

Pernod Ricard, JOYCE, Lane Crawford, Puma, HKTDC, etc.

I like looking at posters & video to see how people can share the same information using a still frame or a bunch of moving frames

Trying to work more on personal projects and create an exhibition

Different projects have different setup. But for me it is always good to spend some time to work on some stuff on your own first and then share it with a team to collaborate.

Not at this moment

benny@blch.co